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Executive Sumary - Rajarshi Das (Data Visualization Using Tableau Project)

1. The document analyzes customer demographics, car details, and insurance claims to understand profitable customer segments. 2. It finds that most customers are female, married, and have high incomes. SUVs and minivans are the most popular and frequently claimed cars. 3. The analysis identifies top customers with few claims to target for promotions, and high-risk customers to avoid due to frequent, expensive claims.

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Rajarshi Das
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262 views

Executive Sumary - Rajarshi Das (Data Visualization Using Tableau Project)

1. The document analyzes customer demographics, car details, and insurance claims to understand profitable customer segments. 2. It finds that most customers are female, married, and have high incomes. SUVs and minivans are the most popular and frequently claimed cars. 3. The analysis identifies top customers with few claims to target for promotions, and high-risk customers to avoid due to frequent, expensive claims.

Uploaded by

Rajarshi Das
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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DATA VISUALIZATION USING TABLEAU

AN INSURANCE CLAIM ANALYSIS

AUTHOR : RAJARSHI DAS


DATE : 11/17/2019
Tableau public dashboard link: EXECUTIVE SUMMARY
1. The objective of this document is to understand the various
https://public.tableau.com/profile/rajar
shi.das5256#!/vizhome/MyGreatLearningPro customer demographics, their history of insurance claim.
ject/CarsClaimStory?publish=yes 2. The customers are clustered based on their gender,
ASSUMPTIONS education, age, occupation and income range.
3. The usage of cars are clustered by their travel time, modes
Since no Insurance premium amount of usage, their market value, age of the car.
is mentioned, we assume the 4. The claims demographics is the most important where we
following: can understand which types of cars have the most history of
• Amount is determined by the car claims. Here we can see a lot of outliers on the claim
type, car age, driving history of amounts which we need to consider during decision making.
the customer and age of the 5. Top performing customers are those who has the least
customer. history of claims and claim amount is lesser. Insurance
• The dataset is sufficient enough to company can reach out to the top customers if they are
analyze the various demographics from competitors company and offer them better insurance
of customers, cars and claims. rates.
• Year of applying insurance is 6. The worst customers are those who has claimed exceptional
calculated by subtracting from amounts compared to the car value. These customers has to
current year. be avoided else the company might face losses.
• The dataset can be of global 7. Overall, the goal of the insurance provider is to identify the
nature also and not necessarily for best customers to offer insurance premium at better rates
the car insurance company. where they can have maximum profit.
CUSTOMER DEMOGRAPHICS

Observations:
• Majority of the customer data
are for females and most of the
customers being married.
• Majority of the customers have
income range more than
$100K. The insurance company
should target customers with
high income in order to have
timely payment of premiums.
CUSTOMER DEMOGRAPHICS…

Observations:
• Majority of the customer
have a high school degree
along with a blue collar job
with maximum customers
between the age range of
50-80 years.
• Interestingly, doctors are the
least in population which
might be a data gap.
CUSTOMER DEMOGRAPHICS…

Observation:
• On an average we
see that females
have more income
compared to the
males. This can be
due to the fact that
female population
is more than male
population.
CAR
DEMOGRAPHICS
Observations:
• Panel trucks and Vans are
comparatively priced higher
whereas Sports cars and SUV are
more affordable and this is the
reason why they are sold more.
• SUV’s are most preferred among
Females whereas Males prefer
Minivan’s the most. This gives an
understanding that women prefer
compact cars more and do not
spend much on cars. Panel trucks
are used by males may be for work
and commercial purpose.
CAR
DEMOGRAPHICS…
Observations:
• SUV’s and Minivan’s are most
preferred for private use while
Pickup trucks and Panel trucks
are mostly preferred for
commercial use. This can be
directly linked to the male
drivers who prefers and
Minivans and pickup trucks.
• Irrespective of occupation, SUV’s
and Minivan’s seems to me most
preferred among customers.
CAR
DEMOGRAPHICS…
Observations:
• SUV’s and Minivan’s are most
preferred for private use while
Pickup trucks and Panel trucks are
mostly preferred for commercial
use. This can be directly linked to
the male drivers who prefers and
Minivans and pickup trucks.
• Irrespective of occupation, SUV’s
and Minivan’s seems to me most
preferred among customers.
CLAIMS DEMOGRAPHICS
Observations:
• As expected SUV’s and Minivans are
the cars for which most number of
claims are submitted. This can also be
as these are the most preferred cars.
• In terms of car age (0-10) years cars
have submitted the most number of
claims where SUV and Minivan
amounting to close to $3M.
TOP AND WORST CUSTOMERS

Insights:
• Overall goal of the analysis is to figure out the best and worst customers in
terms of claim frequency, historical claims and current claims.
• This insight can help the company to target top customers with reduced
premiums so that they can switch to new provider. These customers should be
the target for maximum profit for the company.
• The worst customers are to be avoided for any promotions or offers.
THE END

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