Common

Broadcasting
Terms
 Station ID
■ Station Identification
■ To identify the station
■ Contains the Call Sign and Station Handle
■ Uses the official jingle of the station as its
background
 Time Check
■ Live announcement of the exact clock time.
■ All stations are mandated to announce the
official time from PAG-ASA.
 SPIEL
■ Fast short narration of a program’s body or
content.
■ It might be:
■ program intro/extro
■ segment intro/extro
■ Sign on/sign off spiel
■ Standup
 Sign ON
■ Official introduction of the station and it is played
before the station starts its daily broadcast. It is
required by law.
■ It contains the following:
 National Anthem
 Name of the station/company,
its Operator Category & Address
 Frequency Assignment
 Operating Power
 License Details
 Technical Staff
 Sign ON
■ Official introduction of the station and it is played
before the station starts its daily broadcast. It is
required by law. The Flag and
■ It contains the following: Heraldic Code of the
Philippines
 National Anthem (RA 8491)
 Name of the station/company,
its Operator Category & Address
 Frequency Assignment
 Operating Power
 License Details
 Technical Staff
 Sign ON
■ Official introduction of the station and it is played
before the station starts its daily broadcast. It is
required by law. The Flag and
■ It contains the following: Heraldic Code of the
Philippines
 National Anthem (RA 8491)
 Name of the station/company,
its Operator Category & Address DyAB of the ABS-
 Frequency Assignment CBN Corp.
 Operating Power
 License Details
 Technical Staff
 Sign ON
■ Official introduction of the station and it is played
before the station starts its daily broadcast. It is
required by law. The Flag and
■ It contains the following: Heraldic Code of the
Philippines
 National Anthem (RA 8491)
 Name of the station/company,
its Operator Category & Address DyAB of the ABS-
 Frequency Assignment CBN Corp.
 Operating Power 1512Khz in
 License Details the AM band
 Technical Staff
 Sign ON
■ Official introduction of the station and it is played
before the station starts its daily broadcast. It is
required by law. The Flag and
■ It contains the following: Heraldic Code of the
Philippines
 National Anthem (RA 8491)
 Name of the station/company,
its Operator Category & Address DyAB of the ABS-
 Frequency Assignment CBN Corp.
 Operating Power 1512Khz in
10,000
 License Details watts the AM band
 Technical Staff
 Sign ON
■ Official introduction of the station and it is played
before the station starts its daily broadcast. It is
required by law. The Flag and
■ It contains the following: Heraldic Code of the
Philippines
 National Anthem (RA 8491)
 Name of the station/company,
its Operator Category & Address DyAB of the ABS-
 Frequency Assignment CBN Corp.
 Operating Power 1512Khz in
10,000
 License Details watts the AM band
 Technical Staff
License number &
duration as issued by
NTC
 Sign ON
■ Official introduction of the station and it is played
before the station starts its daily broadcast. It is
required by law. The Flag and
■ It contains the following: Heraldic Code of the
Philippines
 National Anthem (RA 8491)
 Name of the station/company,
its Operator Category & Address DyAB of the ABS-
 Frequency Assignment CBN Corp.
 Operating Power 1512Khz in
10,000
 License Details watts the AM band
 Technical Staff
License number &
Names of the technicians with duration as issued by
their NTC license NTC
 Sign OFF
■ Official statement to end the day’s broadcast. It has
the same contents as the Sign On spiel but the
National Anthem is played at the end of the spiel.
■ It contains the following:
 Name of the station/company,
its Operator Category & Address
 Frequency Assignment
 Operating Power
 License Details
 Technical Staff
 National Anthem
OBB
■ Opening Billboard.
■ It introduces a program or segment
OBB
■ Opening Billboard.
■ It introduces a program or segment
■ Program OBB/Intro
OBB
■ Opening Billboard.
■ It introduces a program or segment
■ Program OBB/Intro
■ Commercial OBB
■ Tells the sponsors of the program or segment

“This portion is brought to you by… “
CBB
■ Closing Billboard.
■ It closes a program or segment
CBB
■ Closing Billboard.
■ It closes a program or segment
■ Program CBB/Extro
■ Commercial CBB
■ Tells the sponsors of the program or segment

“This portion WAS brought to you by… “
Commercial Spots
■ Paid advertisements by a known sponsors
with a specific duration:

5-seconds

15-seconds

30-seconds

60-seconds
 PLUG
■ Non-paid message either a program
advisory or info-development information. It is
either produced by the station or by other
outfit organization.
Commercial Break
■ Time alloted for airing commercials,program
plugs and info-development plugs.
Commercial Break
■ Time alloted for airing commercials,program
plugs and info-development plugs.
■ Types of Commercial Break:

Commercial Gap - time for commercial within a
program

Break Spot - time between after the end of a
program and the next program.
Commercial Break
■ Time alloted for airing commercials,program
plugs and info-development plugs.
■ Types of Commercial Break:

Commercial Gap - time for commercial within a
program

Break Spot - time between after the end of a
program and the next program.
■ Duration of comgap:

Metro Manila - 18 mins/hour

Provinces - 20 mins/hour
 Bumpers
■ The very brief, yet visually complex, program
material separating a show from a
commercial gap or other program segments.
AOB
■ Announcement-On-Board - live mention of
an announcement or sponsorship.
 Live Credits
■ Live mention of an acknowledgment,
especially minor sponsors (make-up artists,
etc.)
Closing Credits
■ Found at the end of the program (TV) which
details the production staff, sponsors, and
other people/groups behind the success of a
production.
 Dead Air
■ Refers to a period-- three or more seconds of
“unnecessary” silence.
Ad Lib
■ ad libitum - speech or action that has not
been scripted or specifically rehearsed.
 Stingers
■ Music or sound effects -- used to stress a
statement
■ Voice
■ Laughter
 Applause
■ Etc…
 Music Bed
■ Influences our moods and experiences.
 Sound Effects
■ helps “complete” the pictures that we create
in our minds.
TOA
■ Taped-On-Air – it’s the recording of the
program’s episodes. The National
Telecommunications Commission requires all
broadcast stations to preserve the recordings
for 10 days.
Program Grid
■ It is the schedule of programs.
Program Grid
Program Grid
Program Grid
 Program Plan
■ It is prepared by the program producer with
details of the contents of the days program.
■ It should be prepared per episode basis.
■ Acts as the guide of the program handlers
and producers.
■ Sample
Sequence Guide
■ It shows the sequence of the
segments/portions of the program that guides
the announcers and technicians for the
smooth flow of the program.
■ Sample