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Megratrends and Micro Trends

This document discusses megatrends and microtrends. Megatrends are large-scale, sustained shifts in what is being measured, while microtrends are the emerging small forces behind tomorrow's big changes. Some identified megatrends include the shift from an industrial to information society, from national to world economy, and from centralization to decentralization. The document also lists megatrends from the book "Megatrends 2000" including the booming global economy, renaissance in the arts, and the rise of women in leadership. Microtrends are classified as smaller emerging trends, while megatrends are broader shifts that impact larger portions of society.

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Sheally Talisaysay
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3K views6 pages

Megratrends and Micro Trends

This document discusses megatrends and microtrends. Megatrends are large-scale, sustained shifts in what is being measured, while microtrends are the emerging small forces behind tomorrow's big changes. Some identified megatrends include the shift from an industrial to information society, from national to world economy, and from centralization to decentralization. The document also lists megatrends from the book "Megatrends 2000" including the booming global economy, renaissance in the arts, and the rise of women in leadership. Microtrends are classified as smaller emerging trends, while megatrends are broader shifts that impact larger portions of society.

Uploaded by

Sheally Talisaysay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MEGRATRENDS AND

MICRO TRENDS
Megatrends – is a large scale, sustained shift in
whatever is being measured
Microtrends – the emerging small forces behind
tomorrow’s big changes.
Some of the megatrends identified
1 From an industrial society to an information society
2. From forced technology to high tech or high-touch
technology
3. From a national economy to a world economy
4. From short term to long term
5. From centralization to decentralization
6. From north to south
7. From hierarchies to networking

MEGATRENDS 2000 BY PATRICIA ABURDENE


1. The booming global economy
2. Renaissance in the Arts
3. The emergence of Free-market Socialism
4. Global Lifestyle and cultural nationalism
5. The rise of women in Leadership
6. The age of biology
Activity
Classify the following trends as microtrends or megatrends.

Microtrends Megatrends
TRENDS

1. Mr. Ato dela Cruz has a made-to-


order car delivered to him in less
than a month.

2. ASEAN integration
3. Stay at home workers
4. The number of left-handed
people in Asia has doubled in two
generations
5. A cultural shift toward healthier
living among Asians

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