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Information Systems at HUL: Presented by

CRM software allows Hindustan Unilever to track customer interactions across different departments. This helps improve customer service and enables targeted marketing. HUL uses CRM for both front office and back office operations as well as analyzing business relationships. HUL's supply chain management ensures the right products reach the right places in the right quantities cost effectively. HUL uses an ERP system for transaction processing, reporting and supply chain management. It connects over 260 sites via a WAN using technologies like MPLS, Ethernet, VSAT and the internet.

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210 views17 pages

Information Systems at HUL: Presented by

CRM software allows Hindustan Unilever to track customer interactions across different departments. This helps improve customer service and enables targeted marketing. HUL uses CRM for both front office and back office operations as well as analyzing business relationships. HUL's supply chain management ensures the right products reach the right places in the right quantities cost effectively. HUL uses an ERP system for transaction processing, reporting and supply chain management. It connects over 260 sites via a WAN using technologies like MPLS, Ethernet, VSAT and the internet.

Uploaded by

jaysean28
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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INFORMATION SYSTEMS

@
HUL
Presented by:
Amandeep Singh
Jasdeep Chawla
Pooja Khullar
Prabhjot kaur
CRM
(Customer Relationship Management)
Customer relationship management (CRM) consists of
the processes a company uses to track and organize its
contacts with its current and prospective customers

CRM software is used to support these processes;


information about customers and customer
interactions can be entered, stored and accessed by
employees in different company departments.

CRM goals are to improve services provided to


customers, and to use customer contact information
for targeted marketing.
Use of CRM in Hindustan Unilever:
Front office operations

Back office operations

Business relationships

Analysis

Operational CRM 
SCM
• The objective is to catalyze HUL's growth by ensuring that the
right product is available at the right place in right quantities, in
the most cost-effective manner.
• HUL's products, manufactured across the country, are
distributed through a network of about 7,000 redistribution
stockiest covering about one million retail outlets.
• The general trade comprises grocery stores, chemists,
wholesale, kiosks and general stores.
Activities
Product
Development

Logistics SCM Production

Sourcing
Manufacturing Supply Customer Service Customer Service
management – Plan – Front end
Components of SCM
ERP
(Enterprise Resource Planning)

• Transaction Processing System.

• Generating historic reports.

• Designed for internal use.


• Implements sequential planning.

• It helps to enhance its supply chain system, check stock


inventory online, and gain a deeper understanding of
customer requirements.
Areas of application

• Performance Appraisal and Competency


Enhancement system.
• Performance Development and Planning system.
• Legal Back-Office System.

• Generating Branch Reports.


WAN
(Wide Area Networking)
HUL WAN Overview
Satellite

VSAT NETWORK

Delhi

Remote

Airtel, Calcutta
BSNL,
Reliance,
Tata
Internet Mumbai
• 260+ Last Miles (LL + MPLS)
• 15 Metro Ethernet links
• 110 Mbps MPLS B/w on CORE
Chennai • 191 VSAT Sites – Total.
Unilever • Primary VSAT b/w to 47 sites
BT-GVPN Bangalore • 45Mbps for DC-DR.
• 12 Mbps Global MPLS
• 50 Mbps Internet.
Network Growth Trend (2005 to 2008) HUL
Leased Line Trend

300

250

200 P2P ISDN

150 ME MPLS

100 Sites Total B/w

50

0
2005 2006 2007 2008

• P2P, FR links give way to MPLS and MEN


• MPLS and MEN give L2 and L3 functionality
• ISDN and FR almost obsolete in current scenario
Trends : Ethernet—The “Next Utility”

Ethernet
Electricity
Gas
Water
Advantages : Ethernet as a Leased Line

Dominates the LAN

•Native interface

•Plug-n-Play

  Flexibility

•Bandwidth can be added in small increments as and when

required

•Single interface can connect to multiple services

•Internet, VPN, Extranet supplier, Storage Provider


Cont…

Ease of use
• Widely available, well understood technology.

• Simplifies network operations to enterprises.

Cost Effectiveness
• Widespread use of Ethernet interface.

• Purchase bandwidth only as and when needed.

• No need to add hardware for upgradation of bandwidth.


Why does Enterprises need Ethernet?

Gaps in Data
Services Some Applications with Flexible Bandwidth Needs
64 Kbps Branch Office Intranet 64 kbps to 10 Mbps
128 kbps
Enterprise Corporate VPN 2 Mbps to 100 Mbps
Enterprise Corporate Internet 100 Mbps to 1 Gbps
2 Mbps
Enterprise Business Continuity
Internet Access

45 Mbps Storage Area Networking 1 Gbps and above


Service Provider POP to POP 100 Mbps to 1Gbps
connectivity
1Gbps and above
155 Mbps SP metro connectivity
E-commerce Hosting

622 Mbps

Provide “Carrier-Class” Data Service (Private Line)


2.5 Gbps with Flexible Speeds
Metro Ethernet Network in HUL
• Introduced by Reliance Communications in 2005,
first link commissioned between Bangalore and
Mumbai (5Mb).
• HUL saw great cost benefits in terms of Device
requirements and bandwidth upgrades.
• Link stability and ease of use has improved
acceptability within HUL, all major offices are
connected on MEN only.
Cont…

• MEN so far very stable and gives better uptimes.

• HUL uses Bandwidth on Demand Extensively.

• Currently HUL has 15+ ME links, with aggregated


capacities of 64Mb+ on MPLS, 125Mb+ on ME
P2P, 45Mb+ on Internet.

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