Local Networks
Local Networks
O E
T
C W
A O
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L K
Network
Ex:
An executive who keeps abreast with
trends and engages in trendspotting is
more likely to be open to product
changes or to beef up the company’s
product strength in anticipation of a trend.
Anticipate
Ex:
A garment executive spots a
consumer preference for plaid print, he or
she gradually reduces the production of
apparels with floral design shifts to plaid
print.
Challenge
Involves raising questions instead of
merely accepting information as it
comes
Challenge
Purpose of raising question
to trace the root causes of problems
to challenge existing beliefs
to find out biases and possible
manipulation of the situation
more spontaneous
Instinctive
1. Committed people
2. Long-term strategic objectives
3. Strategic alternatives
4. Evaluation and choice of strategies
5. Monitoring of strategy
implementation
Key Components of Intuitive Thinking
1. Political networks-government
officials, student
2. Economic networks-manufacturers,
agent, seller
3. Sociocultural or social networks-club,
band, dance troupe,
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