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Chase up is an organization established in 2014 that sells products throughout Pakistan. Its business policy is to provide good quality products at low prices to gain a competitive edge, and to open new branches every year. The organization analyzes its PEST (political, economic, social, and technological), SWOT (strengths, weaknesses, opportunities, threats), and competitive factors. Its strengths include good infrastructure and being flexible to sales, while weaknesses include security issues. Opportunities exist in market growth, while threats include changes in government policy or new competitors. Chase up aims to have a competitive advantage through its low pricing strategy.

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Ayesha Waheed
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85 views

Slideshare

Chase up is an organization established in 2014 that sells products throughout Pakistan. Its business policy is to provide good quality products at low prices to gain a competitive edge, and to open new branches every year. The organization analyzes its PEST (political, economic, social, and technological), SWOT (strengths, weaknesses, opportunities, threats), and competitive factors. Its strengths include good infrastructure and being flexible to sales, while weaknesses include security issues. Opportunities exist in market growth, while threats include changes in government policy or new competitors. Chase up aims to have a competitive advantage through its low pricing strategy.

Uploaded by

Ayesha Waheed
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PRESENTED BY

AYESHA WAHEED
2016-AG-7582
AQSA AFZAAL
2016-AG-7582
CHASE UP PROFILE

Organisation Name: Chase up


Year of establishment: 20-june-2014
Founder Name: Muhammad Bashir
Director Name: Muhammad Bashir, Salman Bashir, Jawad
Branches: Gujranwala, Faisalabad, Multan
BUSINESS POLICY

Business policy Is the study of the roles and responsibilities of top level
management, the significant Issues affecting organisational success and
decision affecting organisational In the long run.
BUSINESS POLICY OF CHASE UP

Chase up business policy is to provide Good quality products With low price for gaining a
competitive edge in the market.
Our business policy is to open a new branches After one year in different cities of Pakistan.
CONT...

Provision of Courteous And helpful Services to the customer.


Offering opportunities to growth, advancement and rewarding careers in a fun safe working
environment.
Working for profit maximization.
Working for economic growth.
ANALYTICAL ANALYSIS.

In analytical Analysis we examine the..


• PEST Analysis
• SWOT Analysis
• COMPETITOR Analysis
PEST ANALYSIS

P (Political) E (Environmental) S (socio-cultural) T (Technological)

Political ideologies Economic conditions Obey and fulfil social Fail to access the new
culture norm and technology
values
Government term and Economic system - Sufficient level of
change technology
War and conflict Price fluctuation - Good internet and
infrastructure
Environmental issues Globalization -
SWOT ANALYSIS

Strength Weakness Opportunities Threats


Good infrastructure Security Absence Faster market growth Changes in government
than before policy
Flexible and responsive - Local Event New competitors
to sale
Security - - Social Trend
Provide discount card - - -
Available all sort of - - -
good
COMPETITORS ANALYSIS

Our competitors are those who can effect our business..


Competitive Advantage:
Low pricing strategy is a comparative advantage for chaseup. Chase up provides good
quality Products at cheapest rate.
Nature of competition:
We have more competitive management and employees Our employees are very
competent Skilled and highly experience.

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