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Netflix - Big Data Implementations

Netflix collects data from 65 million subscribers worldwide to understand viewing habits. They use big data across all aspects of the business to predict what customers will enjoy watching. As streaming became primary, new data enabled Netflix to build models and consistently serve movies customers would enjoy. They tag movies with scenes to create micro genres and better understand content preferences, helping predict what viewers will watch. This predictive ability is a key part of their success in gaining new subscribers and retaining customers.

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Imran
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64 views

Netflix - Big Data Implementations

Netflix collects data from 65 million subscribers worldwide to understand viewing habits. They use big data across all aspects of the business to predict what customers will enjoy watching. As streaming became primary, new data enabled Netflix to build models and consistently serve movies customers would enjoy. They tag movies with scenes to create micro genres and better understand content preferences, helping predict what viewers will watch. This predictive ability is a key part of their success in gaining new subscribers and retaining customers.

Uploaded by

Imran
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Netflix - Big Data

Implementations
Assignment Big Data - Imran Khan
Netflix Background
● The streaming movie and TV service Netflix are said to account for one third of peak time Internet
traffic in the US
● The service now have 65 million members in over 50 countries enjoying more than 100 million hours of
TV shows and movies a day.
● Data from these millions of subscribers is collected and monitored in an attempt to understand our
viewing habits.
● Netflix's data isn't just "big" in the literal sense. It is the combination of this data with cutting-edge
analytical techniques that makes Netflix a true Big Data company.
How was Big Data used in practice
● Big Data is used across every aspect of the Netflix their holy grail has always been to predict what
customers will enjoy watching
● At first, analysts were limited by the lack of information they had on their customers - only four data
points (customer ID, movie ID, rat ing and the date the movie was watched) were available.
● As soon as streaming became the primary delivery method, many new data points on their customers
became accessible.
● This new data enabled Netflix to build models to predict and consistently serve with movies they would
enjoy.
● They turned into Content creators from just being distributors as they understood customer watching
behaviour and they linking towards contents , actors directors. That is how House of Cards fit their
predictions.
● Happy customers, after all, are far more likely to continue their Subscription
How Big was the data ?
● The size of their catalogue was said to exceed three petabytes.This humongous amount of data is
accounted for by the need to hold many of their titles in up to 120 different video formats, owing to
the number of different devices offering.

● Their systems used Oracle databases, but they switched to NoSQL and Cassandra to allow more
complex, Big Data-driven analysis of unstructured data

● The Netflix data infrastructure includes Big Data technologies like Hadoop, Hive and Pig plus
business intelligence tools like Teradata and MicroStrategy. It also includes Netflix's own open-
source applications and services Lipstick and Genie
Challenges they had to Overcome
● Netflix realized early on that a lot of valuable data is also stored in the messy, unstructured content
of video and audio
● Teams were made to tag the movie with words with every Scene that wes being played on the
screen.
● This helped them crete 80000 micro genres of movies , which made the system understand the
content users like more accurately
● For example,if it knows a user fits the profile of tending to switch off after watching gory or sexual
scenes, it can suggest more sedate alternatives next time they sit down to watch something
Outcome or conclusion
● They added 4.9 million new subscribers in Q1 2015, compared to four million in the same period in
2014. put much of this success down to their "ever-improving content” including House of Cards
and Orange is the New Black. This original content is driving new member acquisition and customer
retention.
● In fact, 90% of Netflix members have engaged with this original content. Obviously, their ability to
predict what viewers will enjoy is a large part of this success.

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