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Marketing of Services Telecom Industries: By:-Rizwana Khan Parul Tanwar Sonia Choudhary Anil Saraswat

The document provides an overview of the Indian telecommunications industry. It notes that India has become the third largest telecom market in the world, with over 264 million connections, and has achieved its goal of 250 million subscribers earlier than planned. The key targets for 2010 are 500 million connections, 20 million broadband subscribers, and 90% geographical coverage. The telecom sector offers numerous opportunities for technology transfers, R&D partnerships, and investments. The major players use GSM and CDMA technologies and offer various voice and data services.

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73 views

Marketing of Services Telecom Industries: By:-Rizwana Khan Parul Tanwar Sonia Choudhary Anil Saraswat

The document provides an overview of the Indian telecommunications industry. It notes that India has become the third largest telecom market in the world, with over 264 million connections, and has achieved its goal of 250 million subscribers earlier than planned. The key targets for 2010 are 500 million connections, 20 million broadband subscribers, and 90% geographical coverage. The telecom sector offers numerous opportunities for technology transfers, R&D partnerships, and investments. The major players use GSM and CDMA technologies and offer various voice and data services.

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rizwana_khan_1
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MARKETING OF SERVICES

TELECOM INDUSTRIES
By:-
Rizwana khan
Parul Tanwar
Sonia Choudhary
Anil Saraswat
INDUSTRY PROFILE

 The Indian telecommunications sector has been zooming up the growth


curve at a feverish pace, emerging as one of the key sectors responsible for
India's resurgent economic growth.
 It is the fastest growing telecommunication market in the world, and with
264.77 million telephone connections, is the third largest telecom market
and the second largest among the emerging economies of Asia with an
average growth of over 90%.
 India has achieved its target of reaching 250 million telephone subscribers
by 2007, two months before time.
 Simultaneously, overall tele-density has increased to 23.21 percent.
 The wireless technologies currently in use are Global System for Mobile
Communications (GSM) and Code Division Multiple Access (CDMA).
 There are primarily 9 GSM and 5 CDMA operators providing mobile
services in 19 telecom circles and 4 metro cities, covering more than 2300
towns across the country.
 

TARGETS (BY 2010):

 500 million telephone connections


 Broadband: 20 million subscribers
 Geographical coverage: 90%
 Rural Connections: 80 million

SCOPE
 Opportunities for transfer of technology, setting up of R&D base with

International firms.
 Joint ventures, collaborations and investment opportunities.
 Supply of machineries, process control equipments, projects and services

etc.
RESEARCH METHODOLOGY
1 PROBLEM STATEMENT
“An Industry analysis of Indian Telecommunication sector”
 
2 RESEARCH OBJECTIVE:
➢ To study the emerging trend of telecom sector
➢ To study the opportunity exist for telecom market
➢ To know the future out let of telecom sector
 
3 RESEARCH DESIGN:
➢ Descriptive

4 DATA COLLECTION METHOD:


➢ Secondary data
5 METHOD OF ANALYSIS:
➢ SWOT analysis
LIFE CYCLE CLASSIFICATION OF THE INDUSTRY
SERVICES OFFERED BY TELECOM SECTOR

 Telephone Services
 Cellular Services
 Video Conferencing
 Electronic Mail
 Voice Mail
 ISDN (Integrated Services Digital Network )
 Internet
 Intelligent Network (IN) Services
SERVICES OFFERED BY BHARTI AIRTEL

 Airtel Prepaid
 Total Cost Control
 Pre activated STD/ISD without deposits or rentals
 Strong Network Coverage
 Instant Balance and Validity Enquiry
 Prepaid Roaming
 Call management Services
 Voice Mail
 SMS (Short Messaging Service)
 Airtel Live!
 Subscription Alerts
SWOT ANALYSIS OF TELECOM INDUSTRY
• Indian Telecom market is one of the fastest growing markets
in the world.
• Indian telecom network has about 562.21 million connections
as on 31 December 2009.
• With 525.15 million wireless connections, Indian telecom has
become the second largest wireless network in the world
after China.
• About 15 million connections are being added every month.
• Wireless telephones are increasing at faster rate. The share of
wireless telephones as on December 31, 2009 is above 93%
of the total phones.
• The share of private sector in total telephone is about 82.33%.
Strengths

• Huge Customer potential.

• Allowed FDI limit ranging from 74% to 100

• Liberalization efforts by Government.

• Lower capital expenditure

10
Weakness

• Poor Telecommunication Infrastructure

• Late adopters of New Technology

• A market strongly regulated by Government.

• Difficult to enter because of requirement of huge financial resources.

11
Opportunities

• 4G services

• Value added Services (VAS)

• Boost to Telecom Manufacturing Companies

• Telecom Equipment Exports

12
.1
 Horizontal Integration

 Providing fibre Connectivity to 2,50,000 village panchayat by 2012.

 More scope in content related services, since, the consumer is influenced by

local culture.

• Local festivals like Baisakhi, Chhath Puja, religious festivals like Diwali,

Chrismas etc., National festivals like Independence Day etc.

4.2
THREATS
• Telecommunication Policies
▫ e.g. Trai's 2G direction affecting new players most notably Tata
Teleservices, Norway’s Telenor and Essar-owned Loop Telecom
▫ Renewal of 2G license on the basis of market rates of 3G auctions
▫ TRAI intentions of rolling out 4G or the fourth-generation technology,
known as the ultra-broadband in 2-3 years raising fears rendering 3G
services somewhat obsolete.

• Declining ARPU (average Revenue per user)

• Partiality on the part of the Govt.

5
RECOMMENDATIONS

 The telecom sector is expected to grow up to 500 million subscribers by


2010 so the investors have the largest opportunity in the service sector.
 Many of the multinational company in the telecom sector are investing in
the Indian market so it became an opportunity for new investors in the
telecom sector.
 To make competitive advantage the Indian players have to provide free
internet service to the students.
Case Study
 Vodafone acquisitions in various countries.
 Opportunities:-Demographic, technological.
 Threats:-Political & legal Environment.
PROBLEMS
 Barriers to Entry:-
 Economies to Scale:-Moderate
 Product Differentiation:-Low
 Capital Requirements:-High
 Switching Cost:-Low
 Access to Distribution Channel:-Low.
Solutions
 Greater focus on customer & technological
relationship.
 Strong organizational structure through
continual restructuring.
THANK YOU

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