Winter project (2019-2020)

Submitted to:
B.V PATEL INSTITUTE OF MANAGEMENT,
UKA TARSADIA UNIVERSITY
 About company

VALSAD DISTRICT COOPERATIVE MILK PRODUCERS' UNION LIMITED

(Vasudhara Dairy)
 General information
• Vasudhara Dairy full name is VALSAD DISTRICT
COOPERATIVE MILK PRODUCERS’ UNION LIMITED.
• Vasudhara Dairy is doing a co-operative operation with a motive
of providing products and services to the people at low cost.
• This dairy has been established due to co-operation of the milk
producers and was established and registered in year 1973.
• It produces and markets milk, ghee  (clarified butter) and other
dairy products for the local market under the Amul  brand name.
• Its current capacity is 8.5 lakh liters per day.
• It has branches (ice cream manufacturing plants) in  Nagpur
 and Boisar
Vision, Mission and Objective:
VISION 
The vision of the company is to improve the life standards. Vasudhara Dairy has
always looked and though beyond the conventional boundaries for doing business.
To serve people of the society with good quality of product with as much as low
price.
To provide our customers with the cleanest and healthiest milk, for which the focus
on nutrition starts from the animals themselves, thus leading to more nutritional
milk and milk products 

 MISSION
To work under the principles of co-operation which covers every milk producer in
the cooperative framework of the Union, using professional experts for fulfilling high
quality need of urban consumers.
production of milk and milk products by the latest technology..
 To achieve the heights of social advancement
GOALS
“VASUDHARA DAIRY” goal is to Provide adequate training, research &
development services in the Dairy & Food sector. So that they can
achieve their target and continuous growth of Vasudhara Dairy by 2020.
OBJECTIVES
Vasudhara Dairy was established with the following objectives:
To Understand And Meet Customer Needs.
To Develop Competency of Employees For Continual Improvement of
their Performance and Effectiveness
To Review Food Safety and Quality Management System for
Improvement
To Provide good quality Milk and Milk Product to consumers
SWOT Analysis

Strength Weakness
●
Strong tie with milk producers through ●
Short self-life of product
different socio economic activities.
●
Women empowerment through involvement
●
Insufficient power supply
●
Strong binding with local consumers
●
Poor road facility so the
●
Trust of milk producers towards organization distribution channel is disturb
●
Professional management approach within
organization
●
Poor access to institutional
●
A huge base of around 11 million farmers credit
 Opportunities Threats

●
Enlarge the market ●
Strong competitors- Britannia,
distribution.
Sumul, nestle, mother dairy.
●
Use internet for selling. ●
Growing price of milk.
●
Increasing preference for ●
Bann on plastic.
branded dairy product
 Topic:
“A
“A Study
Study on
on employee
employee engagement
engagement andand their
their impact
impact on
on employee
employee
performance
performance at
at Valsad
Valsad District
District Co-operative
Co-operative Milk
Milk Producers
Producers Union
Union
Ltd”
Ltd”

Objectives:
-- To
To study
study the
the impact
impact of
of employee
employee engagement
engagement on
on employee
employee
performance
performance ..

-- To
To study
study the
the factors
factors affecting
affecting employee
employee engagement.
engagement.

-- To
To study
study the
the relationship
relationship between
between employee
employee engagement
engagement and
and
organizational
organizational performance.
performance.
  
 Literature Review

Topic: A RESEARCH PAPER ON THE EFFECT OF EMPLOYEE ENGAGEMENT ON
JOB SATISFACTION IN IT SECTOR


Author : Preeti Thakur

Publishing Year: May, 2015


Objective:
The purpose of this paper seeks to find out effect of employee engagement on job
satisfaction in IT sector.


Conclusion:
There is positive relationship between employee engagement and job satisfaction in IT
sector or employee engagement effect positively on job satisfaction.
 Literature Review
 Topic: ANTECEDENTS OF EMPLOYEE ENGAGEMENT AND THEIR IMPACT ON
EMPLOYEE PERFORMANCE

 Author : DR. J Anitha

 Publishing Year: 2014

 Objective:
To identifying key factors that contribute to employee engagement through a wide
literature survey and to finding the strength of relationship between employee engagement
and employee performance.

 Conclusion:
She concluded that enhancing working environment in all its aspects including physical
and emotional environment, effective leadership, co-worker relationship results in
employees having a healthy engagement with their work and performance also increases.
 Literature Review
 Topic:
To study on employee engagement and their impact on employee performance.

 Author : Pragati Vasani and Vaishali Pillai

 Publishing Year: 2019

 Objective:
-To study the impact of employee engagement on employee performance.
-To study the factors affecting the employee engagement.
– To study the job satisfaction of employee under the context of employee engagement.

 Conclusion:
It is concluded that Employees are fully satisfied with the overall performance of the company.
Employees get the information needed to perform the job. All the factors of Employee
engagement are affect the employee performance in the positive way at the organization.
 Literature Review
 Topic:-
“ EMPLOYEE ENGAGEMENT AND ITS IMPACT ON ORGANIZATIONAL SUCCESS- A
STUDY IN MANUFACTURING COMPANY, INDIA”

 Author:- DR. Pratima Sarangi and DR. Bhagirathi Nayak

 Publishing Year: 2016

 Objectives
-To identifying the current level of employee engagement and the work related aspects
which needs to be improved for the purpose of employee engagement

 Conclusion
We have observed that, the current level of employee engagement and the work related
aspects need to be improved for the purpose of effective employee engagement. The
employees are agreed with these parameters to improve the purpose of effective employee
engagement in manufacturing companies
 Literature Review
 Topic:-
“ THE IMPACT OF EMPLOYEE ENGAGEMENT ON JOB PERFORMANCE AND
ORGANIZATIONAL COMMITMENT IN THE EGYPTIAN BANKING SECTOR”

 Author:- Maha Ahmed Zaki Dajani

 Publishing Year: 2015

 Objectives:-
-To identify the key drivers of employee engagement within the Egyptian contex.

 Conclusion:-
He concluded that organisation should actively look forward to fulfill employee’s
expectation and thus create an impact on the performance of employee which directly
affects the organisational performance.
 Introduction about topic:
Employee Engagement:
Employee engagement is extent
to which employee feel passionate about their jobs, are
committed to organization and put their work. . Engaged
employees look at the whole of the company and
understand their purpose, where and how they fit in. This
leads better decision-making.
Categories of employee engagement
o Engaged Employees
o Not engaged employees
o Actively Disengaged employees
IMPORTANTS OF EMPLOYEE ENGAGEMENT
o Engaged employees will stay with the company, be an advocate of
the company and its products and services, and contribute to
bottom line business success.
o They will normally perform better and are more motivated.
o Increases employees’ trust in the organization.
o There is a significant link between employee engagement and
profitability.
o Creates a sense of loyalty in a competitive environment.
o Provides a high – energy working environment.
o Boost the business growth.
o A highly engage employee will consistently deliver beyond to the
expectation.
Research methodology
SOURCES OF DATA: To cater the need of the research primary as well as
secondary source of data (web sites, journals etc) are used.

DATA COLLECTION TOOL: Questionnaire, Interview, Observation

SAMPLE SIZE: Sample size of 100 respondents taken from various

departments.
 
SAMPLING METHOD: From collecting the response from the employee’s
convenience sampling method which is a classification of Non
probability sampling method is used.
 
TECHNIQUE USED: Frequency, Pie chart, Bar chart
Data Analysis and interpretation:

Frequency of Age group

Frequency Percent

Valid 21-30 8 8.0

31-40 16 16.0
41-50 37 37.0
Above 50 39 39.0
Total 100 100.0
Frequency of Education:

Frequency Percent
Valid HSC 30 30.0
Graduate 41 41.0
Post graduate 29 29.0
Total 100 100.0

Frequency of Marital status:

Frequency Percent
Valid Unmarried 10 10.0
Married 90 90.0
Total 100 100.0
Frequency of Salary:

Frequency Percent
Valid 15,000-20,000 7 7.0

20,000-25,000 24 24.0
25,000 Above 69 69.0
Total 100 100.0
Frequency of Experience:
Years Frequency Percent
Valid 0-5 4 4.0
6-10 8 8.0
10-15 18 18.0
Above 15 70 70.0
Total 100 100.0
QUE 1: Your supervisor recognizes your efforts
when you perform well?
Q2 Your teams participate and encourage you to
complete your tasks?
Q3 Are you provided with the right training when
new systems/tools are introduced?
Q4 Do you feel your work causes unwanted
tensions in your personal life?
Q5 Do you think your manager/peers
communicate information with clarity?
Q 6 I am comfortable working at workplace.
Q 7 Organization clearly communicates its goals
and strategies with employees.
Q 8 I have a clear understanding of my career
Q 9 I think grievance process at the organization
is fair and equitable.
Q 10 Organization provides me a proper training
according to my job.
Q 11 I feel that my manager is interested in my
progress.
Q 12 I’m satisfied with the organization’s policies
on rewards and recognition.
Q 13 I receive constructive feedback from my
manager.
Q 14 I feel leadership as organization treats all
the employees equally.
Q 15 The supervisor is helpful to me every time.
 Findings:
It was found that majority of employees are male in the
organization and experienced employees.
Majority of employees in the organization earning the
income of above 25,000.
Supervisor regularly recognizes their efforts when the
employee performs well.
Employer encourages their employee to participate.
The study indicates that they provide right training when
new systems/tools are introduce in the organizations.
Employees at Valsad District Cooperative Milk Producers
union Limited (Vasudhara Dairy) are feel that their work
does not cause unwanted tensions in their personal life.
Manager/peers communicate information with clarity in the
organization.
Employee feels comfortable at workplace.
Policies, Goals and strategies are clearly communicated with the
employees.
Grievance process at the organization is fair and equitable.
Valsad District Cooperative Milk Producers union Limited provides
proper training according to their job.
Employee feels that manager is interested in their progress and they are
satisfied with the overall organisations policies on rewards and
recognition.
The study indicates that employee receives constructive feedback from
manager.
Leadership as organization treats all the employees equally.
Supervisor helpful to employee every time
 Conclusion:
 Employees who is highly engaged and involved are perform better and
their performance is high.
 All the factors of Employee engagement are affect the employee
performance in the positive way and organisation clearly communicate
the goals, strategies, policies to the employees.
 There is positive relationship between employee engagement and
organizational performance and its outcomes.