Scribd
Upload
438 views20 pages

Email Marketing Strategy Template

This document outlines an email marketing strategy for a company. It includes sections on tools, target audience, list building tactics, email content, goals, metrics, and reporting. The strategy identifies key aspects of an email program such as segments, sending schedules, and elements to test. It provides a framework to plan and optimize an email marketing campaign.

Uploaded by

topsale solution
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
438 views20 pages

Email Marketing Strategy Template

This document outlines an email marketing strategy for a company. It includes sections on tools, target audience, list building tactics, email content, goals, metrics, and reporting. The strategy identifies key aspects of an email program such as segments, sending schedules, and elements to test. It provides a framework to plan and optimize an email marketing campaign.

Uploaded by

topsale solution
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 20

[Insert Company Name]

Email Marketing Strategy


Tools
What tools are we using to implement our email marketing
strategy?

Email Marketing Strategy


Tool Selection

• Email Tool:
• Who has access:

• Email Tool:
• Who has access:

• Email Tool:
• Who has access:

• Email Tool:
• Who has access:

Email Marketing Strategy


Identifying Our Target
Audience
Who is hiring our product or service?

Email Marketing Strategy


What Is Our • Age
Target • [Insert answer]
Demographic? • Gender
• [Insert answer]
[Insert Stock Photo]
• Location
• [Insert answer]
• Industry
• [Insert answer]
• Job Title
• [Insert answer]
• Ethnicity
• [Insert answer]
How Do We Help Our Target Customer?

• What problem is our company trying to solve?


• [Insert answer]

• What are three key pain points we solve for customers?


• [Insert answer]
• [Insert answer]
• [Insert answer]

Email Marketing Strategy


Tactics To Build
Our Email List
How are we going to convince our target audience to join our email
list?

Email Marketing Strategy


List-Building Tactics

• What tactics will your email marketing team be using to help build your email
list?

Email Marketing Strategy


Email List Segments

SEGMENT NAME DEMOGRAPHIC DESCRIPTION

Email Marketing Strategy


Email Sending Schedule
What are the best times and days to send email?

Email Marketing Strategy


Email Sending Schedule

According to research, the best According to research, the best


times to send our emails to our days to send our emails to our list
list are: are:

• Time: • Day of the week:


• Time: • Day of the week:
• Time: • Day of the week:
• Time:
• Time:

Email Marketing Strategy


Setting Email
Marketing Goals
What do we want our email marketing plan to accomplish?

Email Marketing Strategy


Annual Email Marketing Goals

The following goals are what the email marketing team hopes to
accomplish in the next year:

1. Goal One
2. Goal Two
3. Goal Three
4. Goal Four
5. Goal Five

Email Marketing Strategy


Email Marketing Metrics

METRIC Q1 Q2 Q3 Q4
Open Rate
CTR
Bounce Rate
Unsubscribes
Conversion Rate
Delivery Rate
List Growth Rate

Email Marketing Strategy


Email Content Strategy
How are we going to format our emails?

Email Marketing Strategy


Email Content Type

Explain the types of content you will send to your list (newsletters, sales
promos, etc.) ...

Email Marketing Strategy


Optimizing Your Email

What are the guidelines need to be What guidelines need to be met to


met to optimize our emails for a optimize our emails for mobile
desktop? devices?

Email Marketing Strategy


Email A/B Test Elements

• A/B Test Element


• A/B Test Element
• A/B Test Element
• A/B Test Element
• A/B Test Element
• A/B Test Element

Email Marketing Strategy


Reporting
How we will prove email marketing is worth the investment.

Email Marketing Strategy


Reporting Schedule

[INSERT TEAM/COMPANY] will provide reports in [INSERT FORMAT] every


[INSERT FREQUENCY].

Our reports will include summaries on:

• [METRIC 1]
• [METRIC 2]
• [METRIC 3]
• [METRIC 4]
• [METRIC 5]

Email Marketing Strategy

You might also like