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Bajaj Presentation

Bajaj Auto is India's second largest two and three-wheeler manufacturer. It was established in 1945 and is now part of the top 10 business houses in India. Bajaj has a wide range of products including scooters, motorcycles, and auto rickshaws. It has a large presence in international markets in Asia, Africa, and Latin America. While it dominates the Indian market, Bajaj aims to become a top global player in two-wheelers by expanding exports and international facilities. It plans to supply 4 million motorcycles by 2010 by launching new high-end models.

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1K views17 pages

Bajaj Presentation

Bajaj Auto is India's second largest two and three-wheeler manufacturer. It was established in 1945 and is now part of the top 10 business houses in India. Bajaj has a wide range of products including scooters, motorcycles, and auto rickshaws. It has a large presence in international markets in Asia, Africa, and Latin America. While it dominates the Indian market, Bajaj aims to become a top global player in two-wheelers by expanding exports and international facilities. It plans to supply 4 million motorcycles by 2010 by launching new high-end models.

Uploaded by

millimehra
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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m   m


V 

ABOUT THE COMPANY
 Bajaj Auto came into existence on November 29, 1945 as
M/s Bachraj Trading Corporation Private Limited

 The Bajaj Group is amongst the top 10 business houses in


India

 It is India's second largest and the world's 4th largest two-


and three-wheeler maker

 Over the last decade, the company has successfully


changed its image from a scooter manufacturer to a two
wheeler manufacturer. Its product range encompasses
Scooterettes, Scooters and Motorcycles

 The company is currently headed by Rahul Bajaj and its


worth is more than US$1.5 billion
ABOUT THE COMPANY CONT..
 Present distribution network covers 50 countries with
dominant presence in Sri Lanka, Bangladesh, Columbia,
Guatemala, Peru, Egypt, Iran and Indonesia
 In spite of having a well established market in India - not
a famous brand in international market in high
performance bikes
PRODUCTS AND SERVICES
 Bajaj Auto Ltd. ranked as the world's fourth largest two- and
three- wheeler manufacturer

 The brand is well-known across several countries in Latin


America, Africa, Middle East, South and South East Asia

 Bajaj is continually dominating the Indian motorcycle market


in the premium segment

 Company has a network of 498 dealers and over 1,500


authorized service centers and 162 exclusive three-wheeler
dealers spread across the country

 Around 1,400 rural outlets have been created in towns with


population of 25,000 and above
BAJAJ TWO WHEELERS
m     


Type -4 stroke
Displacement ² 200 cc
Peak power -16.5 bhp/12.15 kw@8000 rpm
Max torque 15.22 Nm@7500rpm

m  

TYPE - SINGLE CYLINDER,4-
STROKE,AIR COOLED
DISPLACEMENT - 143.91 CC,180
cc,200 cc, 220 cc
MAX POWER - 11.82bhp at 8500rpm
MAX TORQUE - 1.10kgm at 7000rpm

m  
 

   

1. Bajaj Pulsar 200 DTSi


2.Bajaj Pulsar 150 DTSi and
3.Bajaj Pulsar 180 DTSi.
   
 ! 
TYPE - 4-stroke, DTS-i, Oil cooled
DISCPLACEMENT ² 198.8 cc
m  
 
!&&'
  

Red
Blue
Silver
   
 ! 
TYPE - 220 cc, 2 valve, 4 Stroke, air cooled with oil cooler
DISCPLACEMENT ² 220 CC

m  " #$% 

   
 ! 

TYPE ² 4 STROKE, NATURAL AIR COOLED, 4-CYLINDERS
DISPLACEMENT ² 124.58 CC
   

BLUE
BLACK
RED
SILVER
   : - RS. 41,000 (EX-SHOWROOM).

m  
 

DTS-I TWIN-PLUG TECHNOLOGY WITH EXHAUST TEC
AND DIRECT FUEL INJECTION.
PRICED BETWEEN RS.35,000-40,000.
m    
   

1. BASIC MODEL
2. HI-END VARIANT WITH ALLOY WHEELS

TYPE - 4-STROKE ,NATURAL AIR COOLED


DISPLACEMENT - 99.27CC
PEAK POWER - 6.03 KW(8.2 BHP) @ 7500RPM
  : RS.34,000

m     

TYPE - 4-STROKE ,NATURAL AIR COOLED
DISPLACEMENT - 124.6 cc
PEAK POWER- 9.53 ps @ 7000

m   
 
( )
‡ Bajaj Discover
‡ Bajaj Discover DTSi

Type - 4 stroke,DTS-SI, NATURAL AIR COOLED
Displacement ² 111.63 cc (124.52 cc Discover DTS-i)
Peak power - 8.5 bhp (6.26 kW) @ 7500 rpm
Max torque- 10.8 Nm@6500rpm

m  *
TYPE ² Single cylinder, 4-Stroke, K-TEC Engine
DISPLACEMENT - 124.6 cc
Price - Rs. 50,000.
BAJAJ SCOOTERS
m    +
  

Silver
Metallic Jade
Metallic Black
TYPE ² 2 STROKE , FORCED AIR COOLED
DISPLACEMENT ² 145.45 cc
Electric and kick start.

m  +
  

  

Cocktail wine Red


Jet Black
Francia Blue
Platina Silver
TYPE ² DTSi (Digital Twin Spark
Ignition)
DISPLACEMENT ² 95 cc
 ² Rs. 35000 to 40000

m  *  

  

Midnight Purple
Moonstone Beige
Black Metallic
TYPE ² 4-STROKE,AIR COOLED ENGINE
DISPLACEMENT - 109.73cc
 - Rs. 35,250 on-road
BAJAJ THREE WHEELERS
þ 


þ

INDUSTRY ANALYSIS : PORTER·S 5 FORCES
MODEL
Supplier power
Large in number
Less power with
supplier

Rivalry
Threat of
Barriers To Entry Competition
Substitutes
Capital investment Other automobile
manufacturers Public transport
Scale of investment Buses,trains

Buyer Power
Car loans available
Substitutes

*  ,


Strengths:
 Highly experienced management
 Product design and development capabilities
 Extensive R & D focus
 Widespread distribution network
 High performance products across all categories
 Great financial support network (For financing the
automobile)
WEAKNESSES:

 Hasn't employed the excess cash for long


 Still has no established brand to match Hero Honda's
Splendor in commuter segment
 Not a global player in spite of huge volumes
 Company sales are not strong in the rural sector and
is concentrated in Urban Sector
OPPORTUNITIES:

 Double-digit growth in two-wheeler market


 Untapped market above 180 cc in motorcycles
 More maturity and movement towards higher-end
motorcycles
 The growing gearless trendy scooters and scooterette
market
 Growing world demand for entry-level motorcycles
especially in emerging markets
THREATS:
 The competition catches-up any new innovation
in no time
 Threat of cheap imported motorcycles from China

 Margins getting squeezed from both the


directions (Price as well as Cost)
 TATA Ace is a serious competition for the three-
wheeler cargo segment
MARKETING STRATEGIES
 The focus of Bajaj Auto Ltd off late has been on providing
the best of the class models at competitive prices

 Most of the Bajaj models come loaded with the latest


features within the price band acceptable by the market

 BAL has been the pioneer in stretching competition into


providing latest features in the price segment by updating
the low price bikes with the latest features like disk-
brakes, anti-skid technology and dual suspension, etc
COMPANY FINANCIALS

Õ   
GROWTH PLANS - 2010 VISION
 -.(Ë by supplying 4 million motorcycles
out of a projected market of 10 million

 -.( Ë by rapidly enhancing exports and


international facilities to become among the three largest
global player in two-wheelers

 The group is in conversation with Kawasaki to launch the


Indian version of Ninja 750 in the later part of 2009

 The company has plans to launch 3 more bikes in the


premium segment in 2009-10

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