OB Lecture7
OB Lecture7
CONCEPTS
Chapter 7
Hierarchy Needs Theory
(Maslow)
Maslow’s Hierarchy of
Needs
Theory X and Theory Y (Douglas
McGregor)
Two-Factor Theory (Frederick Herzberg)
David McClelland’s Theory of Needs
Contemporary Theories of Motivation
Self-Determination Theory
A theory of motivation that is concerned with the
provides
Specific performance
Objective.
Ingredients of MBO
Goal specificity
Participation in decision making
An explicit time period
Performance feedback
Self-Efficacy Theory
Refers to individual’s believe that she/he
is capable of performing a task.
High self-efficacy means more
confidence you have in your ability to
succeed.
In difficult situations more likely to try
harder.
Self-efficacy can create a positive spiral
in.
Responds to negative feedback with
more effort and motivation.
Implications for Managers
Bring in Goal-setting and self-efficacy theory together.
Example
Albert Bandura proposes ways to increase self-efficacy
• Enactive mastery
• Vicarious modeling
• Verbal persuasion
Implication:
• Set training programs
• Pygmalion effect
Critique: intelligence and personality missing
Reinforcement Theory
Reinforcement Theory
Contrast approach of Goal-setting theory.
Reinforcement can condition behavior.
Any consequences that, when immediately
following responses, increase the probability
that the behavior will be repeated.
Operant conditioning states people learn to
behave to get something or to avoid
something that they do not want.
Influenced by reinforcement or punishment.
Reinforcement Theory
B. F. Skinner
Desired behavior from pleasant
consequences that follows immediately
increases the probability of that behavior
occurring more frequently.
Example