BUSINESS RESEARCH METHOD

PRESENTATION
Session:- 2018-2020

MBA (FT) Core(2nd Sem.) Sec. G

SUBMITTED TO: SUBMITTED BY:

Prof. Pallavi Agarwal ASMA CHOUHAN (16)

AYUSHI AGRAWAL (17)
SANSKRITI MUDALIAR(57)
What is Business Research?
A business research method refers to a set of research techniques that companies employ to determine
whether a specific business endeavor is worth their time and effort. Additionally, research methods help
companies establish the viability of business success and choose an appropriate marketing approach for their
products and services.
 ROLE OF BUSINESS RESEARCH
I.THE SCOPE OF BUSINESS RESEARCH
Business research fulfills the manager’s need for
knowledge of the organization, the market, the
economy, or other area of uncertainty. It helps the
manager predict how individuals, markets,
organizational units, or other entities will respond to
his business decisions.
The emphasis of business research is to shift
decision-makers from risky intuitive decisions to
decisions based on systematic and objective
investigations.
A business researcher conducting research may be
referred to as a “marketing researcher,” an
“organizational researcher,” a “director of financial
research,” or one of many other titles.
II.BASIC RESEARCH AND APPLIED RESEARCH
There are two types of business research:
A. Basic or pure research attempts to expand the
limits of knowledge.
B. Applied research is conducted when a decision
must be made about a specific real-life problem.
Both types of research employ the scientific
method, the analysis and interpretation of empirical
evidence(facts from observation or experimentation),
to confirm or disprove prior conceptions.
III.MANAGERIAL VALUE OF BUSINESS RESEARCH
The prime managerial value of business research is
that it reduces uncertainty by providing information
that facilitates decision making about strategies and
the tactics used to achieve an organization’s strategic
goals. The decision-making process involves two
interrelated stages.
A. Identifying the existence of problems and
opportunities:- Before any strategy can be developed,
an organization must determine where it wants to go
and how it will get there. Business research can help
managers plan strategies by determining the nature of
situations by identifying the existence of problems
or opportunities present in the organization.
B. Diagnosis and Assessment:- After an organization
recognizes a problem or identifies a potential
opportunity, an important aspect of business research
is often the provision of diagnostic information that
SELECTING AND DEFINING A
RESEARCH PROBLEM
Selecting a problem

The central element in any research is the problem.

Once the problem has been identified and

adequately defined, the systematic and scientific
process of making observations and collecting data
can be more easily carried out.

From an analysis of the data collected, some

significant results would be expected in anticipation
of finding a solution to the problem.
Critical study of the literature

In preparing for a non-empirical research, general

reading in your subject area or in any related area
knowledge gaps in the literature may be identified.

Perhaps conflicting points of view have been

presented and there is a need for more information to
be provided to support one or the other.

Maybe there are deficiencies in the explanations

given, or some questions may be raised that need
answering.
Interaction with others

Conferences, meetings, workshops and in-service

courses are usually designed for specific purpose, but
often, during the course of the discussions, references
are made to broader issues.

As well, informal discussions with colleagues and other

interested members of the public can lead the keen
researcher to problem areas that could provide the
basis for research.

By being always eager to learn more about the

educational process, by adopting a critical outlook and
by taking every opportunity to be part of a research
environment, it is more likely that you will be able to
select a problem for research.
Criteria For Selecting a Research Problem

(1) Interest

If you are going to commit yourself to a piece of

educational research, then it is important that you
are interested in the topic you are researching.

By being interested, you are more likely to read

widely on the topic and have a more thorough
knowledge of the situation.

Background reading is an essential equipment for any

person wanting to undertake a piece of research.
(2) Size

Here is where you need to exercise some professional

wisdom.

At the outset, problems are usually macro in size.

This means that they are often too large for

satisfactory results to be obtained.

For example, a researcher wanting to investigate the

quality of water in a certain area would be faced of
determining the sample of water which is
representative.

However, further analysis, reduces the problem into a

smaller and manageable research.
(3) Economy

Research are often confronted with practical

constraints, not the least of which are time and
money.

What could have possibly been a worthwhile piece of

research has often not been successfully completed
because of the enormous personal sacrifice required
on the part of the researcher in terms of the amount
of time that can be devoted to the project and the
amount of money required to carry it out.
(4) Researcher’s Capabilities and Limitations

A researcher must recognize his own capabilities and

limitations.

If inexperienced in educational research, then it is

highly likely that you will need some guidance.

By organising for an advisor or for others interested

in research or on your area of study to monitor your
progress, especially in the planning stages, then it is
quite likely that some of the ensuing difficulties will
be overcome.
(5) Uniqueness

A researcher would not want to spend a lot of time

and energy researching a problem if the answer to
the problem already existed.

That is, you would not want to duplicate a study.

However, you may want to pursue a study similar to

one already in existence but change the methods
used, or modify the design, or use a different sample,
or choose to perform different statistical analyses.
Evaluating the problem

Having developed a well-constructed research

question, it is important to consider :

a. Whether you think the research problem is

FEASIBLE, and

b. Whether you feel the research problem is

WORTHWHILE.
Consultation with others

Having considered these questions and others like

them yourself, it is wise to consult others (who are
either experienced researchers, interested colleagues
or experts in the field) for their honest opinions.

Their evaluations, which would be based on the same

foundations as yours, might focus on points that you
have overlooked.

They might also make some valuable suggestions

which, at this state in the research process, would be
most beneficial. They might suggest alternative
approaches or present a different viewpoint or simply
help you clarify your thinking. It is important to
consider as may alternative ways as possible of
CONCLUSION

We conclude that business research has

roles and objectives like Managerial
Value of business Research .
Secondly we concluded that selecting
and defining are the process of business
research Problem which is very helpful
for our recognition of a problem .