Guide 1
Guide 1
Introduction
• Introduction should include
support/justification “why” the research
should be done. The focus is on the
dependent variable of the study.
• Among the contents are:
• Problem statement
• Purpose of study
• Research objectives
• Research questions
• Definition of key variables
Literature Review
• This section endeavors to convince the readers
that the researcher has reviewed other
publications done before related to the
topic/area.
• The focus of the search is on the dependent
variable of the study.
• Among the contents are:
• Theory/theories
• General literature related to topic
• Specific General literature related to topic such as
independent, moderating, mediating variables whichever
relevant.
Methodology
• This section describes the methodology used
in carrying out the research. This section is
very important technical wise.
• Among the contents are:
• Research model
• Hypotheses
• Variables and measurement
• Population, sample, sampling technique
• Data collection technique
• Techniques of analysis that may be used
Data Analysis
• This section is important to test whatever
hypotheses that has been developed
• Among the contents are:
• Sample profile (demographics)
• Factor analysis (if relevant)
• Reliability analysis
• Descriptive table for the main variables of the
study
• Hypotheses test related to the research framework
• Additional analysis to support the research findings
Conclusion
• This is the most important chapter which demonstrates
whether you know what you are doing or not.
• Also a place to judge whether all your research questions
have been answered.
• The discussion should be based on your findings and not
what you think and your prior experience.
• Among the contents are:
• The discussion of the main findings (Don’t discuss the
statistics and p values just explain what is the relationship
and whether they exist)
• Implications for managers and theory
• Limitations
• Suggestions for future research (if ANY)
Bibliography