Scribd
Upload
91 views17 pages

Google Adword Project

Adequate Infosoft worked on three Ad-tech projects for clients: promoting a Malaysian hotel business on Google, and two e-commerce projects for a Danish client. They used Google AdWords API to integrate advertising into client websites, allowing clients to create ads appearing on Google search results. Adequate followed account structures, set up different campaign types like search and display, and worked on keywords, bidding, ad creation and other AdWords API functions to advertise clients' businesses online.

Uploaded by

Gustav Sanchez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
91 views17 pages

Google Adword Project

Adequate Infosoft worked on three Ad-tech projects for clients: promoting a Malaysian hotel business on Google, and two e-commerce projects for a Danish client. They used Google AdWords API to integrate advertising into client websites, allowing clients to create ads appearing on Google search results. Adequate followed account structures, set up different campaign types like search and display, and worked on keywords, bidding, ad creation and other AdWords API functions to advertise clients' businesses online.

Uploaded by

Gustav Sanchez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 17

Adequate Infosoft Pvt.

Ltd.
The Ad-Tech Project Which We
Built:

We worked on three Ad-tech projects:

One is for our Malaysian client’s Business Application so that


he can promote his Hotel Business on Google.
Two are for our E-commerce websites project as per the client
requirements from Denmark.

We are under the NDA with the client so we can’t dhare the
details here.
Mockup of Our project:

Google AdWords is Google's online advertising program which


use to promote the business , help sell products or services, raise
awareness, and increase traffic on website.
Sorry, we can not give you the access of the account because we
are under the NDA with client.
But, we can provide you the walk through of our Ad-Teach
project via Skype for Mockup.

It will good if we can discuss over the Skype for required Mockup.
What We Built:

First, as Adword is a media buying channel so we take the access


of account from the client for access of Google API.
Then, we write a code to integrate Google Adword API to the
client website so that client will be able to create advertisements
which will appear on relevant Google search results pages and
their network of partner sites.

Please go through the above slides for more details of our


work:-
Adequate Works On Below
for the clients:

Account
Campaigns
ad groups
Matching Keywords
Bidding
Adequate Follow the following
Account Structure :
 Account is associated with a unique email address,
password, and billing information.
Account Structure Ads

Keywords

Campaign 1 Campaign
Ads 2

Keywords

Ad Group 1 Ad Group 2 Ad Group 1Ads Ad Group 2

Keywords

Ads Keywords Ads Keywords Ads Keywords Ads Keywords


Ads
Adequate Works on following
types of
Campaign* Types:
Search Network with
Display Select
Search Network Only

Display Network Only

Shopping

Online Video
Adequate Works on following
types of Ad Types:

Image Video Dynami Mobile


Text Ad
Ad Ad c Ad Ad
Example of Ad Types:
The Search Result Work as Follow:
Adequate Work On following Keywords
Match Types
Keywords Types

Broad Phrase Exact Broad Match


Match Match Match Modifier

- This ad - The ad will - The ad will - Best match type


automatically run show, if user show, if the to target many
on relevant query matches keyword matches users, who use a
variations of your with your exactly with your combination of
keywords, even if keyword in same query. keywords.
these terms aren't manner. - Denoted with - Denoted with
in your keyword - Denoted with square brackets plus ( + ) symbol
lists.  double quotes ( “ ( [ ]) symbol
“ ) symbol
Adequate Work on Following
Bidding Types:

 CPM(Cost-per-thousand impressions)

 CPC(Cost-per-click )

 CPA(Cost-per-acquisition)
Adequate Create-Ads as Follow:
What it Did?

• Promote the business.


• Increase the sale of product or service.
• Raise awareness
• Increase traffic

Rest Shown in above slide:


Adequate work result:

Reach people searching for what you offer

Control your budget

Measurable, accountable, flexible

Cost Effective

Maximum Relevance

Highly Targeted

Remarketing
Adequate Exactly work on the
Following for the Ad word API:

Create Account
Create Campaigns
Build ad groups
Work on Matching Keywords
Do Bidding
Work on Ad-Rank
Work with Ad-Extensions
Also Create Ads
Work on Editor Tool
Thank You….

You might also like