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Fundamentals of Entrepreneurship: Swot Analysis

This document outlines a lecture on SWOT analysis for a fundamentals of entrepreneurship course. It defines SWOT analysis as a framework for identifying strengths, weaknesses, opportunities, and threats. It provides templates and guidelines for conducting a SWOT analysis, including examples of internal and external factors to consider for businesses. The document instructs students on how to use SWOT analysis to assess business ideas, companies, new markets, and sales methods.

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naurahiman
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39 views16 pages

Fundamentals of Entrepreneurship: Swot Analysis

This document outlines a lecture on SWOT analysis for a fundamentals of entrepreneurship course. It defines SWOT analysis as a framework for identifying strengths, weaknesses, opportunities, and threats. It provides templates and guidelines for conducting a SWOT analysis, including examples of internal and external factors to consider for businesses. The document instructs students on how to use SWOT analysis to assess business ideas, companies, new markets, and sales methods.

Uploaded by

naurahiman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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FUNDAMENTALS OF ENTREPRENEURSHIP

(ENT300)

SWOT ANALYSIS
LECTURES OUTLINE
WEEK 2
SESSION 1: INTRODUCTION TO THEORIES & CONCEPT
OF ENTREPRENEURSHIP
CHAPTER 1
CHAPTER 2
CHAPTER 3
SWOT ANALYSIS
BUSINESS MANAGEMENT CANVAS (BMC)

SESSION 2:
CASE STUDY GUIDELINES & RUBRIC
DISCUSSION
SWOT ANALYSIS?
BENEFIT OF SWOT ANALYSIS

SWOT Analysis is a very effective way of


identifying your Strengths and Weaknesses,
and of examining the Opportunities and
Threats you face.

Holding out an analysis using the SWOT


framework helps you to concentrate your
activities into areas where you are strong
and where the greatest opportunities lie.
SWOT ANALYSIS
STRENGTHS
WEAKNESSES
List your
List your
+ advantages
+ disadvantages,
+ unique and low cost limitations
resources
What could you improve
+factors mean that you
+factors lose you sales
“get the sale”

THREATS
OPPORTUNITIES
List your
List your
+ external trouble for the
+ chances to improves business
performance
+ obstacles do you face
+good opportunities can
you spot + what your competitors
are doing
SWOT ANALYSIS TEMPLATE

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS
SAMPLE SWOT ANALYSIS
POSITIVE NEGATIVE

INTERNAL STRENGTHS WEAKNESSES


FACTORS
- Your specialist marketing - Lack of marketing expertise
expertise - Undifferentiated products or
- A new, innovative product or services
service - Location of your services
- Location of your business - Poor quality goods or services
- Any other aspect of your - Damaged reputation
business that adds value to
your product or service
EXTERNAL OPPORTUNITIES THREATS
FACTORS
- A developing market such as - A new competitor in your
the internet home market
- Mergers, joint ventures or - Price wars with competitors
strategic alliances - A competitor has a new,
- - moving into new market innovative product or service
segments that offer - Competitors have superior
improved profits access to channels of
- A new international market distributions
- A market vacated by an - Taxation is introduced on your
ineffective competitor product or services
SWOT ANALYSIS APPLICATION
 Examples of SWOT analysis can be used to
assess:
 A business idea
 A company (its position in the market,
etc.)
 A new market or launching a new
product
 A method of sales distribution
 Launching a new product or brand
 Etc.
HOW TO USE SWOT ANALYSIS:
STRENGTHS
To carry out a SWOT Analysis write down
answers to the following questions. Where
appropriate, use similar questions:
 What competitive advantages do you
have?
 What do you do well and naturally?
 What resources do you have access to?
 What do people see as your strengths?
HOW TO USE SWOT ANALYSIS:
STRENGTHS
 Consider this from your own point of view and
from the point of view of the people you deal
with.
 Don't be overly modest. Just being realistic.
 If you are experiencing any trouble with this,
try writing down a list of your characteristics.
Some of these will hopefully be strengths!

 In looking at your strengths, think about them in


relation to your competitors - for instance, if all
your competitors provide high quality products,
then a high quality production process is not a
force in the market, it is a requirement.
HOW TO USE SWOT ANALYSIS
WEAKNESSES:
 To carry out a SWOT Analysis write down answers to the
following questions.
 What could you do to improve them?
 What do you miss badly?
 What you should avoid?
 Look at this from an internal and external basis:
 Do other people seem to perceive weaknesses that
you do not see?
 Are your competitors doing any better than you?
 It is best to be realistic now, and face any unpleasant
truths as soon as possible.
HOW TO USE SWOT ANALYSIS
OPPORTUNITIES:

 To hold out a SWOT Analysis write down


solutions to the following queries.
 Where are the good opportunities facing
you?
 What are the interesting trends you are
mindful of?
HOW TO USE SWOT ANALYSIS
OPPORTUNITIES:
 Useful opportunities can arrive from such things as:
 Changes in technology and markets on both a
broad and narrow scale
 Changes in government policy related to your line
of business
 Changes in social practices, population profiles, life
style alterations, etc.
 Local Events
 A useful approach to looking at opportunities is to
look at your strengths and ask yourself whether these
open up any opportunities. Instead, attend at your
weaknesses and ask yourself whether you could open
up opportunities by doing away with them.
HOW TO USE SWOT ANALYSIS
THREATS:
To hold out a SWOT Analysis write down solutions to the
following queries:
 What obstacles did you face?
 What is your competition doing differently?
 Are the required specs for your job, products or
services changing?
 Is changing technology threatening your status?
 Cause you have bad debt or cash-flow problems?
 Could any of your weaknesses seriously threaten your
job?
Bearing out this analysis will often be illuminating - both
in terms of pointing out what needs to be managed, and
in putting problems into perspective.
SUMMARY

SWOT is the internal assessment


of the company where company
can influence and formulate in
their objectives and strategies
THANK YOU

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