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Visual Merchandising Display:LEVI STRAUSS & CO

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368 views

Visual Merchandising Display:LEVI STRAUSS & CO

Uploaded by

adbad
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Visual Merchandising

Display:LEVI STRAUSS & CO.

Presented by:
Nikhil Gupta
Ekta Jaiswal
Gitika Deka
Punam Kumari
Apurva Misra
THEME: Biking/Road Tripping

• PROP USED: Tyres, chains, bottles, denims, shoes,


woods, hay, gloves etc...

• CONCEPT OF THE THEME:


This theme is based on biking which is very much
adored by the youth and the brand represents
Levi’s represents the theme.
• BRAND:LEVI STRAUSS & CO.
Objective of Display
• To make people aware of the new range of
merchandise.
• To create an eagerness to visite the store once
and get involved with visual display.
• Showing an irresistible desire to get the
merchandise.
• To attract consumers who wants adventure in
their lives.
Introduction
• Levi Strauss & Co. (LS&CO) is a privately held clothing company
known worldwide for its Levi's brand of denim jeans.
• It was founded in 1853 when Levi Strauss came
from Buttenheim, Franconia, (Kingdom of Bavaria) to San
Francisco, Californiato open a west coast branch of his
brothers' New York dry goods business.
• Levi Strauss & Co. is one of the largest companies in the business
world, having headquarters in all of the continents and selling
their most significant product, clothing.
• It is well known that Levi¡¦s is a very successful company
producing, studying people wants and needs, selling,
distributing, and promoting their products in a very competitive
textile sector, especially in jean market, for many years. 
Brands
The products of Levi Strauss & Co are sold under three brands:
• Levi's®: Since their invention in 1873, Levi's® jeans have
become one of the most successful and widely recognized
brands in the history of the apparel industry.
• Docker’s®: Dockers® brand, which pioneered the movement
toward business casual, has led the U.S. khaki category since
the brand's 1986 launch, and is now available in numerous
countries.
• Levi Strauss Signature™: In 2003 the launch of the Levi
Strauss Signature™ brand, giving value consumers high-
quality and fashionable clothing from a company on which
the consumers trust.
VALUES: 
Levi Strauss & Co. has four major core values. These
are:
• Empathy
• Originality
• Integrity
• Courage
Levi Strauss & Co. says ,“Our corporate values
-empathy, originality, integrity and courage -- are the
foundation of our company and corporate values and
define who we are. They underlie how we compete
in the marketplace and how we behave.
MISSION STATEMENT
• The mission of Levis Strauss & Co. is to sustain
responsible commercial; success as a global
marketing company of branded apparel.
TARGET MARKET: 22-40 years
• 501® JEANS targets its market by evaluating the
wants of customers. Mostly Levi’s targets its
market among the following classes:
• Upper Class
• Upper Middle Class
 
Marketing Objectives:

• To improve leadership market position and


superior product and service
• To maintain and protect the global brand
• Increase the market share in products by
annual average of 12.8% in the next five years.
• Also, to maintain the global market share of
denim products in the same period.
Advertising objectives:

• To inform, persuade and remind the potential


customers about its products
• Increase awareness and build primary demand
• To build strong brand equity.
• Build Company’s image as innovator.
• To create bonds between public and Levi
Strauss by helping the people.
• To create the importance of its products
Target Market Strategy:
• Target market strategy adopted by Levis is basically on having
long-term relations with their customers and to provide them
with better product. Through their good quality products and
best services they always attract customers.
Benefits of Segmentation:
• Levis has got customer oriented approach by segmentation.
• Company is promoting its products effectively within
segments by print media as well as electronic media, e.g.
Newspapers, Signboards, Television commercials, Internet,
etc. Company is providing their customers with stylish better
quality and different product keeping in view its cost.

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