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Mobile Advertising: Introduction To Social Media

Mobile advertising takes advantage of people's inseparable connection to their smartphones and mobile devices to deliver targeted ads. It has several objectives like increasing brand awareness and driving sales. Common mobile advertising units include mobile web banner ads, rich media ads, text ads, SMS ads, MMS ads, mobile video ads, mobile app ads, and sensor-enabled ads. The latter uses mobile sensors and motion detection to create immersive and interactive ad experiences.

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Sateesh Kumar
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51 views

Mobile Advertising: Introduction To Social Media

Mobile advertising takes advantage of people's inseparable connection to their smartphones and mobile devices to deliver targeted ads. It has several objectives like increasing brand awareness and driving sales. Common mobile advertising units include mobile web banner ads, rich media ads, text ads, SMS ads, MMS ads, mobile video ads, mobile app ads, and sensor-enabled ads. The latter uses mobile sensors and motion detection to create immersive and interactive ad experiences.

Uploaded by

Sateesh Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Mobile Advertising

Introduction to Social Media


Mobile Advertising

“Smartphones are reinventing the connection between companies and their customers”
 Use of web-enabled smartphones in last decade has increased exponentially. The
people use mobile devices to communicate with their family, friends, colleagues, and
acquaintances. They stay connected to the society on various social networks, keep
themselves updated on current affairs and lifestyle. Apart from accessing E-Mails,
browsing, and messaging, people spend a huge amount of time on mobile apps for
their utility and entertainment quotient.
 Today, the mobile devices such as smartphones, e-books, and tablets are inseparable
parts of their daily lives. Mobile advertising takes the advantage of this thereby
reaching out to the hands, pockets, and bags of the people.
What is Mobile Advertising?

It is a form of business promotion on Internet-enabled mobile devices such as


smartphones, ebooks, and tablets to deliver marketing Advertises.
Objectives of Mobile Advertising

 Increasing the brand awareness.


 Promoting business with good Ads across all mobile phone models, network
technologies, and data bandwidths.
 Providing support for specific engagements.
 Driving sales of the product or service.
Advantages of Mobile Advertising

Mobile advertising comes with the following advantages −


 Mobile advertising provides an opportunity to connect with the people on-the-go
and at a personal level.
 It helps to achieve your objective of winning new customers and earning
conversions.
 It helps to fulfill your business branding goals.
 It can deliver intended impact by posting engaging and interactive Ads on the
mobile Internet and Apps.
Mobile Advertising Units (1/9)

The Mobile Advertising can be done in the following ways −


Mobile Web Banner Ad
 It is a universal colored graphics Ad unit displayed on a Mobile website. It is a still image or an animation
intended for use in mass-market campaigns. It must be allowed to click by the viewers and can be placed
in any location on a mobile-friendly website.
 The recommended formats for these Ads are − GIF, PNG, or JPEG formats for still images and GIF format
for animated images.
Rich Media Mobile RMMA Ad
 It is a supplement Ad unit defined by the two-stages − display and activation. In display, an RMMA Ad
resides in a usual Ad space of an application or website and calls for action in form of a banner or similar
Ad unit. The RMMA features are activated only when the viewer clicks or swipes on the displayed
banner.
Mobile Advertising Units (2/9)

WAP 1.0 Banner Ad


 It is a supplement monochrome, still graphics Ad unit for Ads that target older
mobile phones which do not support graphics. It can be followed by a Text Tagline
Ad to emphasize the clickable character in the Ad unit.
Text Tagline Ad
 It is an Ad unit that displays only text. Text links may be used below a Mobile Web
Banner Ad. It also can be used for older mobile phones which do not provide
support for graphics. At times the publishers also prefer to use them over
graphical ads on mobile websites. Mobile screen width has no effect on text
tagline sizes.
Mobile Advertising Units (3/9)

Text Tagline Ad
It is an Ad unit that displays only text. Text links may be used below a Mobile Web
Banner Ad. It also can be used for older mobile phones which do not provide
support for graphics. At times the publishers also prefer to use them over graphical
ads on mobile websites. Mobile screen width has no effect on text tagline sizes.
Mobile Advertising Units (4/9)

Text Messaging SMS Ad


The Short Message Service SMS allows communication between mobile phones by exchanging
short text messages limited to 160 characters. Short Messages can be exchanged among all
operating networks on every mobile phone in the world. Thus it creates a vast market for SMS
based advertising.
SMS supports messages exchanged among mobile users as well as among mobile users and
machines, such as a PC, application, or server.
 It is a text-only medium. The font size is entirely controlled by the mobile phone and is not under
the control of advertiser or publisher.
 Length of Ad lies between 20 to 90 characters.
 Ad is inserted by publisher only at the end of the SMS content.
Mobile Advertising Units (5/9)

Multimedia Messaging Service MMS Ad


the advertising opportunity using MMS is significant. MMS is a rich media messaging service that
allows mobile users to exchange the messages or media with images, audio, video, and text. MMS
Ads can be of various types such as Short Text Ads, Audio Ads, Video Ads, Banner Ads, etc.
This media resides on the user’s mobile phone once received, hence Wi-Fi or data connection is
not required to access the Ad content again.
 The MMS image Ads come in JPEG and PNG formats for still images and in GIF format for
animated ones. They come in varied sizes such as Small, Medium, Large, extra Large, double
extra Large.
 The recommended video formats are 3GP and 3G2.
 They must not exceed 100KB file size.
Mobile Advertising Units (6/9)

Mobile Video Ad
These Ads are played as video on the mobile. The advertisers need to follow the recommendation for Mobile Video
content as given −
 Landscape aspect Ratios should be 4:3, 16:9, and 11:9.
 File formats should be − WMV, AVI, MOV, MPEG2, .3GP
 Audio quality should be − 16bit 44Khz stereo.
 Video quality should be − 250kbps, 20-30 frames per second.
 Avoid using fast-moving videos.
 Avoid rapid scene changes.
 Avoid using small font for advertising messages.
 Avoid dark shots.
Mobile Advertising Units (7/9)

Mobile App Ads


These Ads are launched by the publishers alongside the host mobile application. To
minimize user’s frustration about loading the App, publishers should display these Ads
before launching or after exiting of the application. It is recommended that −
 Mobile users are notified that they will be leaving App environment to experience
the Ad.
 If Ads need to be displayed during the use of App, they publishers should use
banners to avoid switching the user away from the application domain.
 Publishers need to prevent the user’s right to cancel the Ad and return to the App.
Mobile Advertising Units (8/9)

Sensor-Enabled Mobile Advertising


 The problem with the conventional Ads such as banners was they were designed
for personal computers. They are translated to mobile version with a great effort.
They are so small that the mobile users prone to click on them unintentionally
and regret for doing so. Also, with the conventional mobile Ads, the users have to
click through to another website where they find the product and proceed for
purchasing.
 Experts are developing sensor-based motion Ads to enhance users’ experience
with the mobile Ads.
Mobile Advertising Units (9/9)

Using Mobile Sensors for Advertising


Most state-of-the-art smartphones have a number of tiny sensors. There is an
accelerometer to detect movement and orientation of the mobile phone, the gyroscope
for measuring device rotation around X, Y, and Z axes, a compass to detect North direction,
etc. Together, these sensors are extremely useful for mobile advertising.
For example, an Ad can be created for making your own cocktail which requires shaking the
phone after selecting a few ingredients. Thus, it would be very engaging and interactive in a
realistic manner.
Creating such Ads require machine learning algorithms that can understand different
motions and take action on them. A challenge with these Ads is, they need to respond to
the users’ action in real time.

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