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Research Methodology: Formulation of Research Problem & Hypothesis

1) The document outlines the key steps in formulating a research methodology, including identifying a management decision problem, narrowing it down through discussions with experts and literature reviews, defining research objectives, and establishing hypotheses. 2) It discusses developing a research problem statement, selecting appropriate units of analysis and variables (dependent, independent, moderating, intervening, extraneous), and creating a conceptual or graphical model. 3) The goals are to analyze demand for a proposed sports daily newspaper and determine if it would be profitable in its first year.

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ritam chakraborty
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15 views17 pages

Research Methodology: Formulation of Research Problem & Hypothesis

1) The document outlines the key steps in formulating a research methodology, including identifying a management decision problem, narrowing it down through discussions with experts and literature reviews, defining research objectives, and establishing hypotheses. 2) It discusses developing a research problem statement, selecting appropriate units of analysis and variables (dependent, independent, moderating, intervening, extraneous), and creating a conceptual or graphical model. 3) The goals are to analyze demand for a proposed sports daily newspaper and determine if it would be profitable in its first year.

Uploaded by

ritam chakraborty
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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RESEARCH METHODOLOGY

Formulation of Research Problem & Hypothesis


PROBLEM IDENTIFICATION PROCESS
Management Decision Problem

Discussions with Review of Existing Organisation Qualitative


Subject Experts Literature Analysis Survey

Management Research Problem / Question

Research Framework / Analytical Model

Statement of Research Objectives

Formulation of Research Hypothesis


 Management Decision Problem
 It is defined as the issue/decision that needs to be resolved through
research.

‐ “Whether to launch a sports daily?”


‐ “What is the demand in the first year?”
‐ “Is it going to be profitable?”
Narrowing down of broad decision problem
 Discussions with subject experts
 By discussing the MDP to the subject and industry experts, the current and probable scenario is
understood.
 Review of existing literature
 Looking through published data like articles and journals also going through unpublished data also
helps in research.
 Organizational analysis
 Organizational demographics- firm, size, assets, nature of business, location, etc. are used to define
research problem.
 Qualitative Survey
 Survey with readers and conducting focus group discussion to uncover relevant and typical issues in
the problem.
 Management Research problem
 Once the audit of all secondary review and interviews and survey is
over, the researcher defines the issue further, in the form of an
unambiguous and clearly defined research problem.

‐ “What is the awareness and perception of sports lovers for sports daily?”
‐ “What is the purchase intentions for sports daily?”
‐ “How is the current environment for a sports daily?”
 Type of Research
 Here the goal of the research is action oriented and focuses on
immediate results. Therefore we are conducting an applied research.

 Unit of Analysis
 Identifying that particular source from which the required research
information is obtained. It can be individual(s), department,
organization or an industry.

‐ “The people who are interested in reading sports related news.”


‐ “Experts in the area of sports.”
 Dependent Variable
 A dependent variable is measurable and quantifiable variable in
nature. It is most crucial variable to be analyzed in a research study.

‐ “The demand for a sports daily in the current scenario?”


‐ “The purchase intentions of the sports enthusiasts”
‐ “The sales of sports magazines in the market”
 Independent Variable
 An independent variable is one that influences dependent variable in
either a positive or negative way.

‐ “Attitudes of people towards the sports?”


‐ “Demographic environments of the consumers”
 Moderating Variable
 A moderating variable is the one that has a strong contingent effect
on the relationship between independent and dependent variable.
 It has the potential to modify the direction and magnitude of the
relationship of variables.

‐ “Literacy rate in the society”


‐ “Influence from the family”
 Intervening Variable
 An intervening variable is a temporal occurrence which follows the
Independent and precedes the dependent variable.

‐ “Performance of the Indian sports teams”


 Extraneous Variable
 An extraneous variable is responsible for the chance variations that
are often observed in research investigation.
 In most cases, they are limited to a peculiar group.

‐ “Increased focus of Government on sports”


Research framework/Analytical Model

 Conceptual models are frequently presented as a picture or diagram to show the


components of the model and to link the concepts through symbols.
 The visual representation of the model is helpful to see how the components are
related and fit the phenomenon of interest.

 Graphical Model
 Mathematical Model
 Graphical Model
 Research Objectives
 Research objectives are the results sought by the researcher at
the end of research process
 Objectives summarise what is to be achieved by the study
 Objective should be closely related to the statement of the
problem
 Research Objectives
 To analyse whether a reader would opt for an exclusive sports daily
when there is a sports page in the newspaper
 To analyse whether the current readers are satisfied with the contents
covered in the sports page in the newspaper
 To identify the target buyers for the sports daily
 To decide about the price to be fixed for the sports daily
 To evaluate the time at which the sports daily be bought out
 To forecast the demand for the sports daily for one year
 To identify the possibilities of attracting more advertisements
 Research Hypothesis

 Any assumption that the researcher makes on the probable


direction of the results that might be obtained on completion of the
research process is termed as a hypothesis.
 A hypothesis can be descriptive or relational
 Descriptive hypothesis is a statement about the magnitude, trend or
behavior of a population under the study.
 Relational hypothesis states the expected relationship between two
variables.

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