Public Sector Marketing Tony Proctor
Public Sector Marketing Tony Proctor
Tony Proctor
Tony Proctor, Public Sector Marketing, 1st Edition © Pearson Education Limited 2007
Slide 3.2
Chapter 3
Tony Proctor, Public Sector Marketing, 1st Edition © Pearson Education Limited 2007
Slide 3.3
Relationship marketing
Tony Proctor, Public Sector Marketing, 1st Edition © Pearson Education Limited 2007
Slide 3.4
Tony Proctor, Public Sector Marketing, 1st Edition © Pearson Education Limited 2007
Slide 3.5
Tony Proctor, Public Sector Marketing, 1st Edition © Pearson Education Limited 2007
Slide 3.6
Internal marketing
Cultural factors
Tony Proctor, Public Sector Marketing, 1st Edition © Pearson Education Limited 2007
Slide 3.8
Subculture
Tony Proctor, Public Sector Marketing, 1st Edition © Pearson Education Limited 2007
Slide 3.9
Group influences
Tony Proctor, Public Sector Marketing, 1st Edition © Pearson Education Limited 2007
Slide 3.10
Personal factors
Tony Proctor, Public Sector Marketing, 1st Edition © Pearson Education Limited 2007
Slide 3.12
Individual characteristics
Tony Proctor, Public Sector Marketing, 1st Edition © Pearson Education Limited 2007
Slide 3.13
Psychological processes
Stakeholder metrics
Tony Proctor, Public Sector Marketing, 1st Edition © Pearson Education Limited 2007