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Fancy Wedding Solutions is a wedding planning company located in Kuala Lumpur, Malaysia that provides consultation, planning, decorations, photography, transportation, catering and honeymoon booking services. As a company in the fiercely competitive wedding industry, Fancy Wedding Solutions faces challenges including maintaining privacy and time management for premium clients, dealing with last minute demands and venue regulations, and pleasing all clients despite unpredictable variables. The company aims to overcome these issues through quality service and prioritizing customer satisfaction.

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Limpei chin
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45 views11 pages

Group Presentation

Fancy Wedding Solutions is a wedding planning company located in Kuala Lumpur, Malaysia that provides consultation, planning, decorations, photography, transportation, catering and honeymoon booking services. As a company in the fiercely competitive wedding industry, Fancy Wedding Solutions faces challenges including maintaining privacy and time management for premium clients, dealing with last minute demands and venue regulations, and pleasing all clients despite unpredictable variables. The company aims to overcome these issues through quality service and prioritizing customer satisfaction.

Uploaded by

Limpei chin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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GROUP

PRESENTATION
Company : FWC
BUSINESS BACKGROUND OF
FANCY WEDDING SOLUTIONS
• The company falls under the wedding industry.
• It will deal with providing wedding services to help couples make their
day a success.
• The firm will assist in planning for weddings, consultations, decoration
services, honey moon bookings and reservations, photography.
• The company will serve the people of Malaysia and will be situated in
Kuala Lumpur.
• Weddings are becoming popular and there is need to venture in this
industry and provide unique services
• The firm provides a complete wedding package
DESCRIPTION OF SERVICE SECTOR

• The term "service sector" refers to an economic sector that, unlike


agriculture and industry, produces no goods, but provides a service that
satisfies a need. Education, health, finance, government, transportation,
and trade are service sectors
PRODUCTS AND SERVICES

• Consultation services
• Wedding Planning
• Wedding decorations
• Photography
• Wedding counselling
• Honeymoon booking
• Transportation services
• Catering
KEY ISSUES FACING FWC FIRM

• Fiercely Competitive Industry


• Ensuring the Privacy and Safety of Premium Clients
• Managing Time while Delivering the Best
• Tightrope Walk of Last Minute Demands
• Venue – Rules and Regulations
• Pleasing Them All
• Unpredictable Variables
JUSTIFICATION OF THE ISSUES FACING
FWC FIRM

• Impose challenges of on the ability of FWC to withstand threats


• It has led to the high rate of turnover in the company.
• It has resulted into low profit return.
• Led to loss of market margin because of stiff competition.
SWOT ANALYSIS OF FWC

Strength

• Aggressively exploiting expansion opportunities


• organizational size that guarantee growth and expansion
• Highly efficient realized through use of advanced technology.
• Advanced technology is used in monitoring and controlling movement of
services through.
Weakness

• Low profit margin realized from cost leadership strategy.


• Low-selling price minimizes profit margin which relies.
• Lack of significant competitive differentiators except for the business size
and price.
• High-end specialty services have an upper-hand in service business than
FWC
• Business vulnerability to innovative competitors.
Opportunity
• Expansion and improving business practice overseas
• Improving human resource management of the company to harness the
competitive advantage of the company.
• Attracting talented workers and having high retention of employees.
• The potential high growth economic condition that the company has.
• Improvement in quality standards
Threat

• Service global market condition and the constantly changing consumer


perception.
• Startup and new entrants that flood the market
• Low price of newbies
CONCLUSION

• Fancy Weddings and Solutions will provide first class services.


• It will ensure that clients dreams are actualized and reflected through our
services and designs.
• The firm ensures that the customer is happy with our services and they
are not disappointed.
• In fancy Weddings and Solutions the client is our number on priority and
establishing relations with them will be critical to our success.

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