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Service Marketing "Aviation Industry"

The document discusses the aviation industry in India. It provides an overview of the history and growth of air travel in India. Some key points are: - The airline industry originated in the 17th century and Indian aviation began in 1912. - India now has a large and growing aviation market, with private airlines owning 75% of the market share. - The Indian aviation sector is projected to carry 400 million passengers by 2020, including 180 million domestic passengers and 1,000 aircraft. - Factors like competitive pricing, quality service and untapped markets like cargo present opportunities for continued growth in Indian aviation.

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32 views12 pages

Service Marketing "Aviation Industry"

The document discusses the aviation industry in India. It provides an overview of the history and growth of air travel in India. Some key points are: - The airline industry originated in the 17th century and Indian aviation began in 1912. - India now has a large and growing aviation market, with private airlines owning 75% of the market share. - The Indian aviation sector is projected to carry 400 million passengers by 2020, including 180 million domestic passengers and 1,000 aircraft. - Factors like competitive pricing, quality service and untapped markets like cargo present opportunities for continued growth in Indian aviation.

Uploaded by

pardeep211
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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SERVICE MARKETING

“AVIATION INDUSTRY”
PRESENTED BY:
SALONI GARG 092006
DHIRAN CHAND MAHATO 0920
PARDEEP SHARMA 0920
SWAPNIL KHARCHE 0920
ROHIT ANJANA 92047
AIRLINES AS A SERVICE INDUSTRY

 The Airline industry came into existence during the


17th centuries.
 Origin of Indian aviation industry can be traced back
to the year 1912.
 Air travel remains a large and growing industry. It
facilitates economic growth, world trade,
international investment and tourism and is therefore
central to the globalization taking place in many other
industries.
 India has the private airlines as its key players

 75% of the market share is owned by the


private sector.

 India is the 9th largest aviation market in the


world.
FUTURE TRENDS
 The projection for Indian Aviation for 2020 is
estimated at:
 400 million passengers

 Including 180 million domestic passengers

 1,000 aircraft in the civil aviation sector

 Likely to follow the footholds of International Low


Price Carriers e.g. Air Arabia, Southwest Airlines
etc.
CONSUMER CHOICE PARAMETERS
NATURE OF SERVICE

 The airline product includes of two types of services:


1. On the Ground Services.
2. In-Flight Services.
 PRICING POLICY OF AIRLINES
1. Premium pricing:- Use a high price where there is a
uniqueness about the product or service. Such high prices
are charge for luxuries.
2. Cheap-value pricing:- This approach is used where
external factors such as recession or increased
competition force companies to provide 'value' products
and services to retain sales
3. APEX fares:- Apex or advance purchase fares are special
fares valid on economy class on specified sectors. They
are much lower than the normal fares.
 PLACE OF RESERVATION
1. Internet
2. Travel Agent
3. Tour operator
 PROMOTIONAL ACTIVITES
1. Advertising- keep in mind the image of the country,
tourist attraction etc.
2. Publicity- Travel agent, PRO, media people
3. Sales promotion- Tour operators, staff etc.
 PROCESS INCLUDES :
1. Reservation. 2. Flight Information.
3. Facilities at The Airport. 4. Baggage Handling.
5. Meal Service. 6.Flight Entertainment.
7. Deliver Quality Service
 PHYSICAL EVIDENCE
On the ground: In-flight:
Booking offices or ticket counters. Aircraft, Seating.
Paperwork. Good Inner-exteriors.
Tickets. Ambience.
CHARATERISTICS
 INTANGIBLE
 As it is only a experience and a transit facility.
 PERISHABILITY
 It is into existence for commutation and once the
destination is reached it expires.
 INSEPARABILITY
 It is only availed for transit but cannot be separated
from the service provider and all the elements of
process are related to each other.
 SIMULTANEITY
 All the elements of the process works
simultaneously for all destinations.
 VARIABILITY
 The services of one service provider can be
distinguished from that of other.
 Example: Kingfisher airlines can be distinguished from
go airways.
SUGGESTION
 Although this sector is growing but there
is still untapped sectors like cargo market
and huge potential for growth which can
be achieved through consistency,
competitive air fares and world class
services.
THANK YOU

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