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China Construction Bank

China Construction Bank (CCB) is one of the largest banks in China and globally, with over 13,000 domestic branches and overseas branches in major cities. CCB has total assets of over $1 trillion and focuses on consumer banking, corporate banking, investment banking, and wealth management. The bank aims to become more innovative and customer-focused by strengthening relationships with large corporations and SMEs, developing fee-based products, and prioritizing major Chinese cities for growth.

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FRANCIS JOSEPH
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187 views

China Construction Bank

China Construction Bank (CCB) is one of the largest banks in China and globally, with over 13,000 domestic branches and overseas branches in major cities. CCB has total assets of over $1 trillion and focuses on consumer banking, corporate banking, investment banking, and wealth management. The bank aims to become more innovative and customer-focused by strengthening relationships with large corporations and SMEs, developing fee-based products, and prioritizing major Chinese cities for growth.

Uploaded by

FRANCIS JOSEPH
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CHINA CONSTRUCTION

BANK
 China Construction Bank Corporation (CCB) is one of the "big
four" banks in the People's Republic of China. In 2015 CCB was the
2nd largest bank in the world by market capitalization and 6th largest
company in the world.
The bank has approximately 13,629 domestic branches. In addition,
it maintains overseas branches
in Barcelona, Frankfurt, Luxembourg, hong Kong, Johannesburg, New
York City, Seoul, Singapore, Tokyo, Melbourne, Kuala
Lumpur, Sydney and Auckland, and a wholly owned subsidiary
in London. 
Its total assets reached CN¥ 8.7 trillion in 2009.
Its headquarters is in Xicheng District, Beijing
PRODUCTS OF CCB
Finance and insurance
Consumer Banking
Corporate Banking
Investment Banking
Investment Management
Global Wealth Management
Private Equity
Mortgages
Credit Cards
Marketing strategy of CCB
They are trying to become a world-class bank by providing the best service to
their customers, maximizing shareholder value and providing excellent career
opportunities to their employees. 
They  intend to focus our efforts on their target customers, products and
geographical regions
Customers - intend to strengthen our historically strong relationships with our
large corporate customers ,major financial institutions and government agencies,
small- and medium-enterprise customers.
 Products- they intend to develop their wholesale and retail products with a
focus on fee-based businesses, including payment and settlement services,
personal wealth management and corporate treasury management.
Geographical regions – they intend to prioritize their efforts in the major
cities of the more developed geographical markets of the Yangtze River Delta,
Pearl River Delta and Bohai Rim regions.
GROWTH STRATEGY OF CCB
“CCB 2020”
"The China Construction Bank must develop comprehensive
services, lean-structured, and multi-functioned. We aim to build the
most innovative banking group by more use of digital applications,"
said Wang Hongzhang, China Construction Bank chairman.
In addition to the reform measures, the bank has also stepped up
its efforts to serve China's development, risk control, and
international businesses.
Wang said the bank has set goals for developing internal talent,
mergers and acquisitions, and improving its overseas operations.

CCB details development strategy


Reporter: Ming Tian  丨 CCTV.com
09-09-2016 04:13 BJT
Thank you

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