Scribd
Upload
82 views

Eship 1

This document outlines the sessions and topics covered in a post graduate diploma program in entrepreneurship and innovation management. The program consists of 32 sessions over 40 hours. It is divided into 5 parts covering various aspects of entrepreneurship. Part 1 discusses concepts of entrepreneurship and characteristics of entrepreneurs. It also addresses doing business in India and the entrepreneur's environment and network. Part 2 focuses on idea generation, business plans, and entrepreneurial strategies. Part 3 examines industry analysis, competition and markets. Part 4 looks at business growth and exit strategies. The program includes assessments like assignments, case studies and a final written test.

Uploaded by

Yash Soni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
82 views

Eship 1

This document outlines the sessions and topics covered in a post graduate diploma program in entrepreneurship and innovation management. The program consists of 32 sessions over 40 hours. It is divided into 5 parts covering various aspects of entrepreneurship. Part 1 discusses concepts of entrepreneurship and characteristics of entrepreneurs. It also addresses doing business in India and the entrepreneur's environment and network. Part 2 focuses on idea generation, business plans, and entrepreneurial strategies. Part 3 examines industry analysis, competition and markets. Part 4 looks at business growth and exit strategies. The program includes assessments like assignments, case studies and a final written test.

Uploaded by

Yash Soni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 18

SESSION 01 & 02

Entrepreneurship and Innovation Management

Program Title: Post Graduate Diploma in Management


Course Title: Entrepreneurship and Innovation
Management
Number of Sessions: 32
Session Duration: 75 minutes
Total Class Hours: 40 hours
Credit: 3
Part Unit Topic
I ENTREPRENEURSHIP AND YOU

Understanding Entrepreneurship: Concept of Entrepreneur


I and Entrepreneurship, Characteristics of entrepreneurs,
Functions of entrepreneurs, Types of entrepreneurs, Reasons
for growth of entrepreneurs, Reasons for entrepreneurial
failure, Concept of Intrapreneurs, Difference between
Intrapreneurs and Entrepreneurs
II Doing Business in India: Problems to do the business in
India, Types of ownership, Regulations follow to do the
business in India
III Entrepreneurs and Their World: Business eco-system,
Entrepreneurial environment, Importance of network,
Entrepreneurial network
II BUILDING THE BUSINESS
IV Idea Generation and Creating the Concept Statement: Sources for
generating ideas for new ventures, Innovations in business

V Making a Business Plan: What is business plan? Uses of business plan,


Steps in writing business plan, Kinds of business plan

VI Entrepreneurial Strategies: Defy Competition and Enter the Market:


Product or service innovation, Process and concept innovation, Risk
associated with various entrepreneurial strategies

VII Creating New Products and Services: Common reason to fail the new
product or service
III EXTERNAL ENVIRONMENT AND COMPETITIVE
LANDSCAPE
VIII Building a Strategy: Understand the Industry and Competition

IX The Market and Customer Groups


IV GROWTH AND EXIT STRATEGIES
X Growth: Diversification, Joint Ventures, Acquisitions, Mergers,
Franchising

XI Exit Strategies: Reason for exit


V Practical: The student can perform the following according to the
instruction of the faculty in charge: Do the idea generation exercise and
make a business plan and make group presentations in the class.
ASSESSMENT PLAN:
Timing Mode Marks

During the 1. Startup Market Study Report 50 (15+10+25)


term Submission=15 marks (sub
tentatively 3rd week, Feb 2020)
2. Group Case Analysis written
submission=10 marks (sub
tentatively 1st week, Mar 2020)
3. Group Presentations on B-Plan for
MNCs =25 marks (sub tentatively 4th
week, Mar 2020)

End of the Written Test 50


term
ENTREPRENEURSHIP AND YOU
Understanding Entrepreneurship: Concept of
Entrepreneur and Entrepreneurship
It is the process of


creating something new

by devoting...

by assuming certain ... risks

and receiving some ... Rewards

“It is the process of creating something new, with value,


by devoting the necessary time and effort assuming the
accompanying financial, psychic, and social risks, and
receiving rewards of monetary and personal satisfaction
and independence”
Hisrich and Peters, Entrepreneurship, pg 10
What is entrepreneurship ?
“It is the process of creating something new, with value, by

devoting the necessary time and effort assuming the accompanying

financial, psychic, and social risks, and receiving rewards of

monetary and personal satisfaction and independence”

Hisrich and Peters, Entrepreneurship, pg 10 CREATING VALUE


Concept of Intrapreneurs, Difference
between Intrapreneurs and Entrepreneurs
Doing Business in India: Problems to do the
business in India
• Land acquisition in India • Recruitment in India
• Construction permits • Taxation systems in India
• Electricity • Credit and funding
• Infrastructure availability in India
• Registering property • Risk of bribery and
• Investor protection and corruption
enforcing contracts • Price sensitivity
• Exports and imports • Business meetings
• Intellectual property • Resolving insolvency
protection
Types of ownership,
Regulations follow to do
the business in India

(handouts)
Entrepreneurs and Their World: Business eco-
system, Entrepreneurial environment

• Entrepreneurial Environment is a combination of factors


that play a role in the development of entrepreneurship.
• First, it refers to the overall economic, socio-cultural, and
political factors that influence people’s willingness and
ability to undertake entrepreneurial activities.
• Second, it refers to the availability of assistance and
support services that facilitate the start-up process.
Entrepreneurial network

You might also like