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Chapter 1: Introduction: Business Research Methods

This document provides an overview of business research methods in 3 sentences: It defines business research as a systematic and objective process of generating information to aid business decisions, discusses different types of research including qualitative and quantitative approaches, and outlines a typical research process involving problem definition, research design, data collection and analysis, and conclusions.

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Habte Debele
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44 views

Chapter 1: Introduction: Business Research Methods

This document provides an overview of business research methods in 3 sentences: It defines business research as a systematic and objective process of generating information to aid business decisions, discusses different types of research including qualitative and quantitative approaches, and outlines a typical research process involving problem definition, research design, data collection and analysis, and conclusions.

Uploaded by

Habte Debele
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Business

Research Methods

Chapter 1: Introduction
1. Business Research Defined

A systematic and objective process of generating


information for aid in making business decisions.

2. Types of research

• basic and applied research


• qualitative and quantitative research
• exploratory, descriptive, and casual research
• experimental, quasi – experimental , and non –
experimental research
• etc...
3. Determining When to Conduct Business Research
Availability of Data Benefits vs.
Time Constraints Nature of Decision Costs
Is the infor- Does the value
Is sufficient time Is the decision Conducting
Yes mation already Yes Yes of the research Yes
available before of considerable
a managerial
on hand
strategic
information Business
inadequate exceed the cost
decision
for making
or tactical
of conducting Research
must be made? importance?
the decision? research?

No No No No

Do Not Conduct Business Research


4. Research Process
• Cyclical, and iterative process with stages
overlapping and interrelated
Problem Discovery Discovery and
and Definition Definition

Research and so on
Design Conclusions and
Report

Sampling
Data Processing
and Analysis
Data
Gathering
The Research Process(schematic representation)
5. Research Ethics
• Ethical responsibility - to do the work honestly
and with integrity.
• Fraud must be avoided that comes in the form of
– Being selective in sampling
– Deliberately biasing data collection
– Not reporting survey responses rates
– Making up data
– Falsifying results
– Biased or inappropriate analysis , and the like

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