Lesson 5 Planning and Decision Making 2
Lesson 5 Planning and Decision Making 2
DECISION MAKING 2
PLANNING AND DECISION MAKING 2
Strategic Management
- is the process through which managers formulate
and implement strategies geared to optimizing goal
achievement, given available environmental and
internal conditions.
STRATEGIC MANAGEMENT
Strategic Management
- set of managerial decisions and actions that
determines the long-run performance of an
organization. It entails all of the basic management
function-planning, organizing, leading, and
controlling.
STRATEGIC MANAGEMENT
Strategy
The determination of the mission or purpose and the
basic long-term objectives of an enterprise, followed
by the adoption of courses of action and allocation of
resources necessary to achieve these aims.
STRATEGIC MANAGEMENT
Decision making
The selection of a course of action from among
alternatives.
• Decision making is the core of planning. A plan
cannot be said to exist unless a decision-a
commitment of resources, direction, or reputation-
has been made.
STRATEGIC MANAGEMENT
Decision making
The selection of a course of action from among
alternatives.
• In decision making process managers respond to
opportunities and threats by analyzing options, and
making decisions about goals and courses of action.
STRATEGIC MANAGEMENT
Decision making
Decisions in response to opportunities:
Managers respond to ways to improve organizational
performance.
STRATEGIC MANAGEMENT
Decision making
Decisions in response to threats:
Occurs when managers are impacted by adverse
events to the organization.
STRATEGIC MANAGEMENT
Cognitive Biases
- Suggest decision makers use heuristics to deal with
bounded rationality.
• A heuristic is a rule o thumb to deal with complex
situations.
• If the heuristic is wrong, however, then poor
decisions result from its use
STRATEGIC MANAGEMENT
Cognitive Biases
Sometimes when there seem to be too many
alternatives to choose from, managers rely on their
own decision rules. These decision rules are called
heuristics, and they allow complex judgments to be
made more simply. Because of these heuristics,
decisions may vary with the characteristics or biases
of the decision maker.
STRATEGIC MANAGEMENT
Cognitive Biases
Individual biases are product of each decision maker’s
cognitive structures and are necessary to prevent
decision makers from becoming paralyzed when
analysing extensive data. The values and cognitive
biases of the organization’s top managers are seem in
the organization’s strategies and effectiveness.
STRATEGIC MANAGEMENT
Cognitive Biases
Systematic errors can result from use of an incorrect
heuristic.
• These errors will appear over and over since the
rule used to make decision is flawed.
STRATEGIC MANAGEMENT