Scribd
Upload
80 views

Lecture 6 - Manufacturing Consent

1. The document discusses the political economy of mass media and the propaganda model proposed by Herman and Chomsky, which argues that there are five filters that shape news content before it reaches the public. 2. These filters are ownership, advertising, sourcing, flak, and anti-communism/anti-terrorism, which together ensure that mainstream media supports the status quo and dominant ideologies. 3. The propaganda model asserts that private ownership, profit motives, reliance on official sources, pressure from powerful groups, and an aversion to messages that challenge the elite all skew news in favor of powerful interests.

Uploaded by

Ifra
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
80 views

Lecture 6 - Manufacturing Consent

1. The document discusses the political economy of mass media and the propaganda model proposed by Herman and Chomsky, which argues that there are five filters that shape news content before it reaches the public. 2. These filters are ownership, advertising, sourcing, flak, and anti-communism/anti-terrorism, which together ensure that mainstream media supports the status quo and dominant ideologies. 3. The propaganda model asserts that private ownership, profit motives, reliance on official sources, pressure from powerful groups, and an aversion to messages that challenge the elite all skew news in favor of powerful interests.

Uploaded by

Ifra
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 14

Manufacturing Consent

The Political Economy of Mass Media

Dr. Ifra Iftikhar


Lecture 6
Political Economy
Political economy is the interplay between economics
and politics.
The political, economic and cultural factors that affect
the production and distribution of wealth.
Media content in case of Mass media.
Ideology
● In relation to “culture”:
○ A body of ideas articulated by a group of people which inform practices.
○ Practices mask the ideas behind them so that they seem natural, inevitable,
universal
● Glossary:
○ [The] ideas embedded in all our social institutions (legal, educational,
economic, military, etc) [that] create a dominant commonsense
understanding of reality that supports the status quo.
✔Consent

Acceptance or approval of what is planned or done by


another. Permission, approval, or agreement;
compliance.
Political & economic factors that shape the news

Political and economic systems of the society in


which the media operate:
● Political and economic status of the country
● Dominant cultural and social values
● Cultural/national alignments or conflicts
● Dominant ideologies
Political economic influences on the media

● Edward Herman and Noam Chomsky argued in the


1988 that there were five political economic filters
through which news passed before it was presented
in the mainstream media.
● These filters are known as “Propaganda Model”.
Propaganda Model
PROPAGANDA MODEL STRUCTURE
Ownership
○ The Media is increasingly concentrated in the hands of a small
number of private companies, owned by wealthy individuals.
○ The pressures of stockholders, directors and bankers are also
powerful forces affecting the content of these companies' media
content.
○ Thus "market-profit-oriented forces" .
Advertising

• Interests of advertisers come before reporting the


news

• The news itself is nothing more than "filler" to get


privileged readers to see the advertisements
Sources

• The media have daily news needs, and thus need a


steady, reliable source of news material.
• Maintaining news reporters at all locations where
news may break is not financially viable.
• As a result, news organizations become reliant on
government PR.
Flak

• Negative responses to media content: phone calls,


letters, petitions, law suits, speeches, bills before
Parliament.
• From individuals or groups, politicians, government,
business
• When produced by individuals or groups with large
resources, it can be "both uncomfortable and
costly“.
Anti-Communism/Anti-Terrorism

• "Fuzzy" concept that can be used against anyone


threatening the interests of the financial elite.

• Downfall of Communism left a gap (the common


enemy) that has now been replaced by Terrorism.

You might also like