Scribd
Upload
34 views

Government College Women University Faisalabad

This document contains a lecture summary on company and marketing strategy from a Principles of Marketing class. The lecture covers market targeting, differentiation, and positioning strategies. It defines market targeting as evaluating each market segment's attractiveness and selecting segments to enter. Differentiation is creating a unique identity for a product through factors like product design, services, personnel, image, and channels. Positioning involves arranging for a product to have a clear, distinct, and desirable place in consumers' minds relative to competitors.

Uploaded by

Maryam Saleem
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
34 views

Government College Women University Faisalabad

This document contains a lecture summary on company and marketing strategy from a Principles of Marketing class. The lecture covers market targeting, differentiation, and positioning strategies. It defines market targeting as evaluating each market segment's attractiveness and selecting segments to enter. Differentiation is creating a unique identity for a product through factors like product design, services, personnel, image, and channels. Positioning involves arranging for a product to have a clear, distinct, and desirable place in consumers' minds relative to competitors.

Uploaded by

Maryam Saleem
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 16

Government College Women University Faisalabad

Subject Name :Principles of Marketing


Course Code :MPA-562
Instructor Name: Maryam Saleem
Class& Section :MPA-2nd
Chapter Name : Company & Marketing Strategy
Book Name : Principles of Marketing by Philip Kotler & Gary Armstrong(global edition)

Lecture No :3
Learning Outcomes
After studying this you will be able to explain
Market Targeting
Market Targeting Strategies
Concept of Differentiation
Differentiation Dimensions
 Product
 Services
 Personnel
 Image
 Channel
 Differentiation Strategies
 Positioning
Market Targeting
The process of evaluating each market segment’s attractiveness and selecting one or more
segments to enter.
Market Targeting Strategies
Customer-Centered Marketing Strategy
Positioning
Arranging for a product to occupy a clear, distinctive, and desirable place relative
to competing products in the minds of target consumers.
Positioning Process
DIFFERENTIATION AND POSITIONONING
Thank you Respected Students
Best of Luck for the Learning process

You might also like