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Parcedes Princess

SWOT stands for strengths, weaknesses, opportunities and threats. The SWOT framework analyzes internal factors inherent to a company and external factors in its industry. It identifies a company's strengths by analyzing core competencies, weaknesses that negatively impact performance, opportunities as positive external forces for industry success, and threats as uncontrollable external factors that could harm the business.

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Angelyn Lingatong
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9 views

Parcedes Princess

SWOT stands for strengths, weaknesses, opportunities and threats. The SWOT framework analyzes internal factors inherent to a company and external factors in its industry. It identifies a company's strengths by analyzing core competencies, weaknesses that negatively impact performance, opportunities as positive external forces for industry success, and threats as uncontrollable external factors that could harm the business.

Uploaded by

Angelyn Lingatong
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SWOT MATRIX

SWOT stands for strengths, weaknesses,


-

opportunities and threats. The Swot Framework


maybe used in a company level analysis, internal
factors are inherent to firms and external factors
pertain to factors in the firm’s industry.
STRENGTHS

 Strength vary across firms and across


industries, but identifying the strengths
of a firm largely requires analyzing the
internal processes and core competencies
of the firm.
WEAKNESSES

 In contrast to strengths, these are


the factors that are causing
negative impacts on a company’s
performance.
OPPORTUNITIES

 Are the positive external forces that impact


the firms industry or several industries.
Opportunities are external factors in your
business environment that are likely to
contribute to your success.
THREATS

 Are external factors that you have no control


over. You may want to consider putting in
place contingency plans for dealing them if
they occur. Forces that are somehow harmful
to a business and outside its control are
considered threats.

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