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Fashion Merchandising Planning mfd460 Part One

Tristan is a 28-year-old male who works as a stock investor on Wall Street, earning $90,000 per year. In his spare time, he likes to get coffee, shop, travel, and socialize with friends in New York City. Dace is a men's high-end streetwear brand that aims to inspire young men with the latest fashion trends through high quality, luxurious clothing. Its target market includes males ages 20-40 in cities like New York, LA, and Miami who value trends, sustainability, and quality.

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89 views9 pages

Fashion Merchandising Planning mfd460 Part One

Tristan is a 28-year-old male who works as a stock investor on Wall Street, earning $90,000 per year. In his spare time, he likes to get coffee, shop, travel, and socialize with friends in New York City. Dace is a men's high-end streetwear brand that aims to inspire young men with the latest fashion trends through high quality, luxurious clothing. Its target market includes males ages 20-40 in cities like New York, LA, and Miami who value trends, sustainability, and quality.

Uploaded by

api-515610758
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Simulated

Buying
Experience Part
1
Molly Fralick, Shalae Hamilton, Celeste Koritz, Deanna Schoenbaum, Sierra Snowden,
Brand

● Men’s

● Highend

● Streetwear

● Direct competition: Nordstrom, Saks 5th Ave, Neiman Marcus


Colorway -Jewel Tones
Size Runs
Top sizing chart Pant sizing chart
Brand Mission Statement

“Dace strives to provide high quality, luxurious, men’s streetwear. Our


brand aims to inspire young men with the latest trends in fashion. Our
brand values quality, expert craftsmanship and attention to detail.”
Department Store Mission Statement

“Perry’s Department Store strives to provide superlative service and


merchandise offerings. Perry’s works relentlessly to give customers the
most compelling shopping experience possible. Our ultimate goal is to
offer our customers the best possible service, selection, quality, and
value.”
Customer Profile

Tristan is a 28 year old male. He lives in New York


City, New York. He works as a stock investor on
Wall Street. His salary is around $90,000 per year.
In his spare time he likes to get coffee, shop, travel,
explore the city, and socialize with friends.
Target Market
● Age: 20-40
● Gender: Male
● Location: New York, LA, Miami
● Climate: Warm and cold
● Nationality: All ethnicities in target market countries.
● Education: Bachelor’s degree or higher
● Family: Single, married, or married with 1-2 children
● Income: Middle to higher class - $90,000 and above
● Occupation: Self employed or high-level position at job, full time work.
● Lifestyle: Target customer is focused on developing his career, but still maintains an active lifestyle. He is up to date with
latest trends and appreciates higher fashion.
● Free Time: Enjoys spending time with friends, exploring cities while traveling, and experiencing other cultures.
● Motivation: Motivated by trends in fashion, sustainability, and looks to pop culture for inspiration. Influenced by luxury
items.
● Behaviors: Confident, reliable, fashion forward
● Brand Loyalty: Very loyal to branding, enjoy being part of a lifestyle.
● Value of Quality: High expectation of quality, expects purchase to be worth the dollar amount.
Target Market (Continued)

● Repeat Customers: The target market will consistently purchase from DACE from season to

season.

● Demographic Shifts: Depending on location target customer will purchase different items, such

as coats for cooler climates and shorts for warmer.

● Government Policies: International tariffs and policies on shipments and sourcing. Regulations

set by United States government on textiles and general manufacturing.

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