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This presentation summarizes an internship report on brand perception of KMF Nandini in Hassan, Karnataka, India. It was presented by Sharath T M, an MBA student at the Department of Management Studies, Hassan to his internal guide Mrs. Bhavani B S and external guide Mr. Priyaranjan. The presentation provides an overview of the dairy industry in India, company profile of KMF in Hassan, its vision, mission and quality policy, milk procurement process, product portfolio, major competitors, organisational structure, SWOT analysis, and awards received by KMF.

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Priya Priya
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422 views16 pages

External Guide Internal Guide

This presentation summarizes an internship report on brand perception of KMF Nandini in Hassan, Karnataka, India. It was presented by Sharath T M, an MBA student at the Department of Management Studies, Hassan to his internal guide Mrs. Bhavani B S and external guide Mr. Priyaranjan. The presentation provides an overview of the dairy industry in India, company profile of KMF in Hassan, its vision, mission and quality policy, milk procurement process, product portfolio, major competitors, organisational structure, SWOT analysis, and awards received by KMF.

Uploaded by

Priya Priya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Presentation on Brand Perception with special reference to KMF Nandini, Hassan

Internal Guide External Guide:


Presentation on Brand Perception with special reference to KMF Nandini, Hassan
Presented By: Sharath T M

Mrs.Bhavani B S Mr. Priyaranjan


4RA15MBA53
Presented By: Sharath T M
4RA15MBA53

Assistant Professor Marketing Manager


Department of Management studies KMF,HAMUL
Hassan HASSAN
Introduction to internship
Internship is a learn about of getting to know and
obtaining the realistic expertise and also experience in a
positive circumstances.
This helps to bridging the distance between knowledge
and its functions through a series of interventions
The ten week internship has been placed at the fourth
semester of MBA program
Industry Profile
 Milk and milk products play a vital role in the
national economy
 The value of milk and milk products is worth Rs
10,50,000million/annum
 This is highest among all agricultural commodities
 White revolution was one of the biggest dairy
development movements by the Indian government
in 1970
HISTORY OF INDIAN MARKET MILK INDUSTRY
 Establishing the military dairy forms in India on order to handling
the milk
 In early stage it is allowed to handle the milk in co-operative milk
union through all over the world
 The transferring of milk from Bombay to Calcutta on long distance
cooling technology in the year 1945
 Pasteurization and bottling of milk on a large scale for organized
distributed was started at
Calcutta - 1958
Delhi - 1959
Madras - 1963
 Establishment of milk plants under the 3 years plans for dairy
development all over India.
Company Profile
NAME OF THE COMPANY Hassan co-operative milk producers
union ltd. - Hassan

YEAR OF ESTABLISHMENT 30th March 1977


CERTIFIED ISO 22000-2005

OWNERSHIP Co-operative Unit


WEB ADDRESS [email protected]

MANAGING DIRECTOR/ Rakesh Singh


CEO OF KMF
MANGING DIRECTOR Gopaaliah
OF HASSAN
EMPLOYEES Approximate 400+ employees are
working
TOTAL SOCIETIES AT 1447 Registered in that 1392 are
VILLAGE LEVEL Functional

NUMBER OF DAIRES & 2


PROCESSING UNIT
NUMBER OF CHILLING 4
CENTRES
MAIN DEALING Milk & Milk Products
Vision,
Vision,mission
missionand
andquality
qualitypolicy
policy
Vision:
The union thrives hard to adopt the modern and eco friendly technologies to
produce milk and milk products of international standards to make out presence
prominent in the global market.
MISSION:
 Hassan milk association intends to provide the best administration in a ostensible
cost to its individuals to build milk creation and deliver great quality drain by
paying compensation cost
 Along these lines enhancing their monetary and social condition while
guaranteeing great drain and drain items to the enchanted level of the shoppers at
aggressive cost.
Quality Policy:
ISO 9001:2000 accreditations hve been gotten for quality, and HAMUL are
acquiring HACCP quality affirmation at on early date.
Milk Obtainment Exercises
PLACE CAPACITY CAPACITY % OF CAPACITY
LTRS/DAY UTILIZATION UTILIZATION
LTRS/DAY
Hassan Dairy 3,00,000 2,98,224 99.40
Holenarasipur Chilling 1,50,000 1,16,703 77.80
Centre
Birur Chilling Centre 80,000 64,620 80.77
Kodagu Dairy 50,000 43,706 87.41
Channarayapatna 1,50,000 1,27,915 85.28
Chilling Centre
Arasikere Chilling 1,50,000 1,13,236 75.49
Centre
PRODUCT PROFILE
1. Milk
2. Butter Milk
3. Curd
4. Nandini peda
5. Nandini Floured milk
6. Milk powder
7. Mysore pak
8. Nandini ice cream
9. Nandini chocolate
MAJOR PLAYERS
INFORMATION
 AMUL
 Hatsun
 Mother Dairy
 Kwality Limited
 Dynamix
 Aavin
 Milma
Organisation structure
Strength: Weakness:
 Huge demand  Inadequate of transportation8
 Available of milk  No cattle form
 Brand5 Nandini  Limited advertisement
 Man power
 Location

Opportunity: Threats:
 Export  Market uncertainty
 New product innovation  Competitors
 Employment  Policies
Awards and Achievements
 Energy conservation award:- Received on 14th Dec 2004
from Dr.Manamohan singh, PM of India.
 Energy conservation award:- Received on 14th Dec 2005
from Dr. A.P.J.Abdul Kalam, President of India.
 Energy conservation award:- Received on 14th Dec 2006
from Power Minister of India Sri Sushi I Kumar Shinde.
 Energy conservation award:- Received on 14th Dec 2007 II
prize from Smt. Prathiba patil President of India

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