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Chapter 3.2

This document provides an overview of the process for building a successful e-commerce presence, including defining business objectives, choosing the right technology, developing a team, and using a systematic approach. It discusses key areas like the systems development life cycle, with phases for analysis, design, building, testing, and implementation. Finally, it covers ongoing maintenance and improvement through testing, benchmarking against competitors, and incorporating changes.

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Prakriti Shrestha
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35 views

Chapter 3.2

This document provides an overview of the process for building a successful e-commerce presence, including defining business objectives, choosing the right technology, developing a team, and using a systematic approach. It discusses key areas like the systems development life cycle, with phases for analysis, design, building, testing, and implementation. Finally, it covers ongoing maintenance and improvement through testing, benchmarking against competitors, and incorporating changes.

Uploaded by

Prakriti Shrestha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Building an E-commerce Presence

Imagine Your E-commerce Presence

■What’s the IDEA? (The Visioning Process)


■Where is the money?
■Who and Where is the Target Audience?
■What is the Ballpark?
■Where’s the content coming from?
■Know Yourself
■Develop an E-commerce Presence Map
■Develop a Timeline
■How much will this cost?
Building an E-commerce Site:
A Systematic Approach

■Building a successful e-commerce requires


a keen understanding of business,
technology, and social issues, as well as a
systematic approach
■Most important management challenges:
* Developing a clear understanding of business
objectives
* Knowing how to choose the right technology to
achieve those objectives
Pieces of the Site-Building Puzzle

■ Main areas where you will need to make decisions:


* Human resources and organizational capabilities
■ Creating team with skill set needed to build and manage a
successful site
* Hardware
* Software
* Telecommunications
* Site design
The Systems Development Life Cycle

■ Methodology for understanding business objectives of


a system and designing an appropriate solution
■ Five major steps:
* Systems analysis/planning
* Systems design
* Building the system
* Testing
* Implementation
Web Site Systems Development Life Cycle
System Analysis/Planning

■ Identify Business Objectives, System Functionality and


Information Requirements
■ Business objectives:
* List of capabilities you want your site to have
■ System functionalities:
* List of information system capabilities needed to achieve
business objectives
■ Information requirements:
* Information elements that system must produce in order
to achieve business objectives
Systems Design:
Hardware and Software Platforms

■ System design specification:


* Description of main components of a system and their
relationship to one another
■ Two components of system design:
* Logical design
■ Data flow diagrams, processing functions, databases
■ Security and emergency backup procedure that will be instituted
and the controls that will be used in the system
* Physical design
■ Specifies actual physical, software components, models, and so on
Logical Design for a Simple Web Site
Physical Design for a Simple Web Site
Build/Host Your Own vs. Outsourcing

* In-house: Building everything yourself within the


organization
* Outsourcing: Hiring vendors to provide services involved in
building site
* Build own vs. outsourcing:
❖ Build your own requires team with diverse skill set; choice of software tools; both
risks and possible benefits
* Host own vs. outsourcing
❖ Hosting: Hosting company responsible for ensuring site is accessible 24/7, for
monthly fee
❖ Co-location: Firm purchases or leases Web server (with control over its operation),
but server is located at vendor’s facility
Choices in Building and Hosting
Testing, Implementation, and
Maintenance

■ Once the system has been built and programmed you will
have to engage in a testing process
■ Testing
* Unit testing - Involves testing the site’s program modules
one at a time
* System testing – Involves testing the site as a whole, in a
way the typical user uses the site
* Acceptance testing – Verifies that the business objectives
of the system as originally conceived are in fact working
Testing, Implementation, and
Maintenance

■ Implementation and maintenance:


* Once the system is installed, it needs continual checking,
testing, and repair
* Maintenance is ongoing and vital
* Annual maintenance costs: Similar to development costs
* E-commerce site are always in a process of change,
improvement and correction
* Benchmarking – a process in which the site is compared
with those of competitors in terms of response speed,
quality of layout and design)

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