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Basic Components of Business Communication - PPT Version 1

This document discusses business communication skills and is divided into four units. It introduces the key topics of writing tools and tactics, principles of effective communication, and oral communication skills. Communication is identified as the sharing of information within and outside an organization for commercial benefit. The communication process and barriers to communication such as distractions and language differences are examined. Verbal communication includes both written and oral modes, while non-verbal communication conveys meaning without words. Internal communication occurs within an organization, and external communication is between organizations. Communication networks and flows within an organization are also outlined.

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Syed Daniyal Zaidi
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© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
361 views

Basic Components of Business Communication - PPT Version 1

This document discusses business communication skills and is divided into four units. It introduces the key topics of writing tools and tactics, principles of effective communication, and oral communication skills. Communication is identified as the sharing of information within and outside an organization for commercial benefit. The communication process and barriers to communication such as distractions and language differences are examined. Verbal communication includes both written and oral modes, while non-verbal communication conveys meaning without words. Internal communication occurs within an organization, and external communication is between organizations. Communication networks and flows within an organization are also outlined.

Uploaded by

Syed Daniyal Zaidi
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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INTRODUCTION

TO
BUSINESS COMMUNICATION SKILLS
There are four units of this Course

Introduction to
Business Writing tools
Communication And
Tactics
Principles of Oral
Effective Communication
Communication Skills
Communication
is on the

top
BUSINESS COMMUNICATION?
Business Communication is the sharing of information
between people within and outside the organization that is
performed for the commercial benefit of the organization.
Communication Process

Medium De
ing co
Idea od di n
Enc g

Sender Noise
Receiver

Stimulus
Feedback

Context
Business
communication

Verbal Non Verbal


Communication Communication

Oral Written
Communication Communication
Verbal Communication
Verbal Communication
•  When messages or information is exchanged
or communicated through words is called
verbal communication.
• Verbal communication may be of two types:
written and oral communication
Verbal Communication
Written communication Oral communications
• Oral :
• Written:
•Formal • More spontaneous
•Planned • More direct
• Less formal
•Detailed
• Elicits a prompt
•Official response of some kind.
•Elicits a response after
lapse of some time
•Carries more authority and
is proof of a
correspondence or
transaction.
Non – Verbal
Communication
What is non verbal communication?

• Wordless but meaningful communication.


• Nothing but everything.
• Spontaneous and often unplanned
• Complementary to speech (80/20)
• It is one of the primitive modes of
communication
The Barriers to Communication
Barriers / Hurdles in Communication
Physical & Psychological:
• Distractions
• Information over loaded
• Perceptual Differences
• Language Difference
• Restrictive Environments
• Deceptive Approach
The ? attitude
Learn – Unlearn – Relearn

• Who is saying
is not
important, but
what is being
said.
Organization

• A social unit of people that is structured and


managed to meet a need or to pursue collective
goals.
• They exchange information, ideas, plans, order
needed supplies and make decisions, rules,
proposals, contracts, and agreements.
• Communication is the “Lifeblood” of
every organization
Communication Networks in an
Organization

• Internal communication ( within / Intra


Organization )
• External communication ( with others / Inter
Organizations )
Internal Communication
A Communication within the organization is
called internal communication.
For example
1. A communication between the production officer and
production manager
2. A communication between sales officer and sale manager
of the same organization
The Internal Communication in an
Organization
Communication Flow in an
Organization
Formal
Planned communication.
Memo, letter, report, e-mail faxes that follow company’s chain of
command.

Informal

Casual Communication among employees, e-mails, face to face


conversation, phone calls and discussions, grapewine
Direction of flow within the organization

1
2

3
External Communication
• The communication between the two or more
than two organizations is called external
communication.
• When one organization communicates to
another organization is called external
communication.
External Communication

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