3

Chapter

ENTREPRENEUR
OPPORTUNITY AND IDEAS
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 BUSINESS IDEAS

 AT THE END OF THIS CHAPTER, YOU WILL BE

ABLE TO:
– Explain the meaning of business ideas and opportunities.
– Describe the primary and secondary sources of business
ideas and opportunities.
– Describe the process of recognizing, analyzing, and
choosing a business opportunity.
– Explain the approaches to seeking business ideas.
– List the guidelines that must be followed in choosing
business ideas.

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 THE MEANING OF BUSINESS
IDEAS

 Business ideas and opportunities are business

concepts that, if turned into a tangible product or
service offered by a business enterprise, will
result in financial profit.

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 THE MEANING OF BUSINESS
OPPORTUNITIES

 Opportunity is defined as the potential to create

something new that involves changes in
knowledge, technology, or economic, political,
social, and demographic conditions.

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 SOURCES OF BUSINESS IDEAS
AND OPPORTUNITIES

 Business ideas and opportunities can be

obtained through systematic efforts from
primary and secondary sources.

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 PRIMARY SOURCES

 Primary sources is the term used when the

information is gathered directly through
observation, experiments, interviews and surveys

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 OBSERVATION METHOD

 Observation can be carried out by sitting

outside the selected location every day for a
week, counting the number of pedestrians
and cars that pass by.

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 EXPERIMENTS

 Experiment or product sampling is another

option. Entrepreneurs sometimes make a small
number of sample products.

What’s wrong with this picture?

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 Cont...

 Most new products – even the line

extensions – and most new ventures still
fail
 Most business plans raise no money (and
probably should never have been written!)
 Only 1 or 2 in 10 companies in most
venture capital portfolios achieve returns in
excess of the cost of capital

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 INTERVIEWS

 Field research covers interviews with customers,

suppliers, competitors and industry experts. This
provides the real insight behind all the published
facts.

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 PROCESS IN ANALYZING AND
CHOOSING BUSINESS OPPORTUNITIES

 Whether the opportunity is identified with the input

from consumers, business associates, channel
members, or technical people, each opportunity
must be carefully screened and evaluated.

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 RECOGNIZING CUSTOMER
NEEDS AND WANTS

 An entrepreneur has to be sensitive, by identifying

the needs and wants of customers, in order to
recognize business opportunities. A need is
something basic in life.

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 ANALYZING (SCANNING) ENVIRONMENT,
EVALUATING SELF-ASSESSMENT AND
SOCIETAL VALUE

 Scanning business environment (demographics),

population structure, income and tastes.
 Demographics is the study of the characteristics of
people in a population.
 The needs and wants are different when population
structure, income and tastes change.

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 STUDY ON LOCAL RESOURCES

 There is still an abundance of local resources

that are untapped and have the potential to
be developed as investment opportunities.

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 NEW GOVERMENT POLICIES
AND REGULATIONS

 Entrepreneurs can identify the idea of

business opportunity by referring to the
existing laws and government regulations.

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 STUDY ON IMPORT AND
EXPORT DATA

 The continuous increase in the value and quantity

of product or services being imported and
exported reflects a potential market, both local and
international.

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 INDUSTRIAL LINKAGES

 An entrepreneur can identify the industry that

requires input from other industries.
 This will develop an interaction or linkage among
industries of the same sector.

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 DEVELOPMENT PROJECTS BY THE
PUBLIC AND PRIVATE SECTOR

 There are various economic development

programmes by the government, and firms that
have opened up direct and indirect business
opportunities for entrepreneurs.

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 DEVELOPMENT PROJECTS CONT..

 For example, the government complex at Putrajaya

requires product and services to develop the place.
This creates the needs and wants of the community
of that area and turns them into business ideas.

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 TECHNOLOGY BREAKTHROUGH

 New technological breakthrough can create new

markets and opportunities for business. For
example, the invention of semiconductors created
business opportunities in computers.

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 MASS MEDIA AND ELECTRONIC
MEDIA

 The advertisement and information in newspapers,

magazines and on the Internet can be the source to
generate business ideas. For example, a job
advertisement by a company to get sales
representatives is a business idea.

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 SELF-ASSESSMENT (E,K,S,F,I,N)

 In choosing the business opportunities, we must

make a self-valuation before making a commitment.
 Self-valuation should based on experiences,
knowledge, skills, financial ability, networking and
enthusiasm.

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 EXPERIENCE

 Usually, an entrepreneur will run their business with

the experience that they have acquired in their
profession.

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 KNOWLEDGE

 Usually, experience entrepreneurs have is

not enough to run their business.
 Entrepreneurs have to equipped themselves
with knowledge, especially on what will do in
their business.

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 SKILLS

 Other than experience and knowledge, an

entrepreneur must have skills in doing their job
– the skills usually produced from the
combination of experience and knowledge.

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 FINANCIAL ABILITY

 An entrepreneur’s ability is determine by how

big the business will go. In other words, the
business must be suited with the financial
ability of the entrepreneur.

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 INTEREST OR ENTHUSIASM

 Enthusiasm is an important component

that has to be taken seriously, because it
can generate self-confidence in the
entrepreneur. He or she will be more
responsible to the business.

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 NETWORKING

 Entrepreneurs also need to know ways to

reduce unnecessary procedures and
bureaucracy in business.

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 SCREENING OR CHOOSING OF
BUSINESS OPPORTUNITIES
 In terms of level of competition/existing
competitors
– Entrepreneurs in new venture businesses must really analyze
their competitors in the industry

 In terms of legality
— The ideas that have been suggested must approved by the
law

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 SCREENING OR CHOOSING OF
BUSINESS OPPORTUNITIES
 In terms of capital requirement
– Capital is any form of wealth employed to produce more
wealth for a firm

 There are 3 types of capital needed in the

business:
– Permanent Capital
– Working Capital
– Growth Capital

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 PERMANENT CAPITAL OR
FIXED CAPITAL

 The capital that is being used to buy the

permanent assets.These assets are used
for product manufacturing services such
as building outdoor landscape.

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 WORKING CAPITAL

 It is a temporary capital. It is used to support the

normal short-term operation.
 It is often used to buy the inventory, to pay the
bills and also used for emergencies.

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 APPROACHES TO SEEKING A
BUSINESS IDEA

 Fulfilling needs and interests

 Analyzing life problems
 Diversifying the usage of goods
 Observing changes in the community
 Using the latest technology
 Observing and establishing a network

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 GUIDELINES IN CHOOSING A BUSINESS
IDEA AND OPPORTUNITY

 Data collection and research

 Preparation of a complete business plan
 Establishment of a linkage or network
 Funding
 Hiring of a workforce if necessary
 Confidence and good time management

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 Tutorial 3

1. Explain the meaning of business ideas and opportunities.

2. Describe the primary and secondary sources of business
ideas and opportunities.
3. Describe the process of recognizing, analyzing, and
choosing a business opportunity.
4. Explain the approaches to seeking business ideas.
5. List the guidelines that must be followed in choosing
business ideas.

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