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7 C's of Verbal Communication

The document discusses the 7 C's of communication, which are principles for effective verbal and written communication. The 7 C's are: completeness, concreteness, courtesy, correctness, clarity, consideration, and conciseness. Following these principles helps ensure communication is clear, accurate, appropriate for the audience, and avoids misunderstandings.

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Ankita Vyas
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152 views

7 C's of Verbal Communication

The document discusses the 7 C's of communication, which are principles for effective verbal and written communication. The 7 C's are: completeness, concreteness, courtesy, correctness, clarity, consideration, and conciseness. Following these principles helps ensure communication is clear, accurate, appropriate for the audience, and avoids misunderstandings.

Uploaded by

Ankita Vyas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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7 C’s of Verbal Communication

Verbal Communication = Oral +


Written Communication
What are the 7 C’s of Communication?
• We communicate all day long; at home, at work, with our next-door
neighbour and at the sports club. We communicate verbally, non-
verbally and in writing.

• Unfortunately, the message does not always come across as intended.


NOISE! This can lead to miscommunication and (small)
misunderstanding or the wrong impression.

• The 7 C’s of communication, also known as the 7 principles of


communication are a useful way to ensure good and business
communication.

• The 7 C’s of Communication provide a useful check list as a result of


which both written and verbal communication pass off in a clear, plain,
target group-oriented and well-structured manner.
• The 7 C’s of Communication are:
• Completeness
• Concreteness
• Courtesy
• Correctness
• Clarity
• Consideration
• Conciseness
• Clear: The message should be clear and easily
understandable to the recipient. The purpose of the
communication should be clear to sender then only the
receiver will be sure about it. The message should
emphasize on a single goal at a time and shall not cover
several ideas in a single sentence.

• Correct: The message should be correct, i.e. a correct


language should be used, and the sender must ensure that
there is no grammatical and spelling mistakes. Also, the
message should be exact and well-timed. The correct
messages have a greater impact on the receiver and at the
same time, the morale of the sender increases with the
accurate message.
• Complete: The message should be complete, i.e. it
must include all the relevant information as required
by the intended audience. The complete information
gives answers to all the questions of the receivers
and helps in better decision-making by the recipient.

• Concrete: The communication should be concrete,


which means the message should be clear and
particularly such that no room for misinterpretation
is left. All the facts and figures should be clearly
mentioned in a message so as to substantiate to
whatever the sender is saying.
• Concise: The message should be precise and to the
point. The sender should avoid the lengthy
sentences and try to convey the subject matter in
the least possible words. The short and brief
message is more comprehensive and helps in
retaining the receiver’s attention.

• Consideration: The sender must take into


consideration the receiver’s opinions, knowledge,
mindset, background, etc. in order to have an
effective communication. In order to communicate,
the sender must relate to the target recipient and
be involved.
• Courteous: It implies that the sender must
take into consideration both the feelings and
viewpoints of the receiver such that the
message is positive and focused at the
audience. The message should not be biased
and must include the terms that show respect
for the recipient.

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