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Event Management Stuti

This document discusses different types and classifications of events. It defines mega events as the largest events targeting international markets, like the Olympics or World Cup. Hallmark events are major cultural or sporting events of international status held regularly or occasionally, like carnivals. Events can also be classified by size as major, minor, or local. The main types of events discussed are sporting, entertainment, commercial/promotional, meetings/exhibitions, festivals, family events, fundraising, and varied niche events. International tourism is driven by niche events, participatory sports, signature cultural events, and international sporting competitions.

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Stuti Srivastava
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92 views

Event Management Stuti

This document discusses different types and classifications of events. It defines mega events as the largest events targeting international markets, like the Olympics or World Cup. Hallmark events are major cultural or sporting events of international status held regularly or occasionally, like carnivals. Events can also be classified by size as major, minor, or local. The main types of events discussed are sporting, entertainment, commercial/promotional, meetings/exhibitions, festivals, family events, fundraising, and varied niche events. International tourism is driven by niche events, participatory sports, signature cultural events, and international sporting competitions.

Uploaded by

Stuti Srivastava
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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EVENT

MANAGEMENT
ASSIGNMENT
By:- Stuti Srivastava
18SMCS1010017
Section B
SEM V
INTRODUCTION
 There is no single universally accepted definition of event. Many authors have
discussed the definition of events and the various terms used to describe them.
 Goldblatt (2005) focuses on special events as a unique moment in time,
celebrated with ceremony and ritual to satisfy specific needs.
 Jago and Shaw (1998) suggest six features of special events. According to them,
special events should: . Attract tourists or tourism development ,Be of limited
duration , Be one-off or infrequent occurrence , Raise the awareness, image, or
profile of a region, Offer a social experience , Be out of the ordinary
 Summarizing the definition of a special event, they note it as:- A one-time or
infrequently occurring event of limited duration that provides the consumer with
a leisure and social opportunity beyond everyday experience. Such events, which
attract or have the potential to attract tourists, are often held to raise the profile,
image or awareness of a region
MEGA
EVENTS
Classification of Events :-

The event industry segment can be divided


into several key sub segments that include
corporate events, competitions and TYPES OF
HALLMAR LOCAL
EVENTS
decorations, cultural events, sports events, K EVENTS EVENTS
SIZE
festivals and celebrations, personal and
social events. Classification of events can be
done on the basis of size and type as shown
in the following selections MAJOR
EVENTS
In terms of size, events may categorized as follows:
 Mega Events :- The largest events are called mega events which are generally targeting
International markets. events of an international scale organized by a special 'authority'
and yielding extremely high levels of media coverage and impacts (economic, tourism,
infrastructure, etc.) for the host community because of the event's significance and/or size.
Some Examples of Mega Events are Olympic Games, world cup soccer and the super bowl
 Hallmark Events:- Hallmark tourist events are major fairs, expositions, cultural
and sporting events of international status which are held on either a regular or a
one-off basis. A primary function of the hallmark event is to provide the host
community with an opportunity to secure high prominence in the tourism
market place. Some Examples of hallmark events are FAN fair, the world's
biggest country music festival, Dussehra of Kullu, Carnival of Goa

DUSSEHRA OF KULLU CARNIVAL OF GOA


 Major Events:- A Major event is “any function expected to
attract in excess of 200 people. Examples of major
events include concerts, dance parties and large. exhibitions.
These Guidelines apply to parties that are expected to be.
attended by a large number of people and where the function is
either.

 Minor Event means an event that takes place on private


property; has a minimal impact on neighboring properties; and
lasts for less than twenty-four (24) consecutive hours,
including but not limited to weddings, family reunions,
memorials, or other ceremonies
Some are for public celebration (this category includes so-called community festivals which
typically contain a large variety in their programming and aim to foster civic pride and
cohesion), while others are planned for purposes of competition, fun, entertainment, business or
socializing. Often they require special-purpose facilities, and the managers of those facilities
(like convention centers and sport arenas) target specific types of events:-

TYPES OF EVENTS
Sporting Festivals
Entertainment, Arts, and Culture Families
Commercial
Marketing and Promotional Fundraising
Meeting and Exhibitions Varied Events
Let’s go through the types of event in brief
 1. Sporting :- Sporting events are held in all towns‟ cities countries and
states throughout the nation. They attract international sports men and
women at the highest level. Tennis, golf baseball, football, basketball,
downhill ski racing and ear racing are just a few examples. These major
events are matched at the local level by sporting competitions for
players at all levels..
2. Entertainment, Arts, and Culture :-
Entertainment events are well known for their ability to attract large audiences. In some cases, the
concerts are extremely viable from financial point of view: in others, financial problems can quickly
escalate when ticket sales do not reach targets.
 3. Commercial Marketing and Promotional:- Events Promotional events tend to have high
budgets and high profile. The aim of promotional events is generally to differentiate the product
from its competitors and to ensure that it is memorable. Most of the promotional events involve
product launches, often for computer hard ware or software, perfume, alcohol or motor cars.
The Medias are usually invited to these events and hence impact, publicity and the risk are
high. Success becomes very vital.
 4. Meeting and Exhibitions:- The meetings and conventions
industry is highly competitive. Many conventions attract
thousands of people, where as some meetings in glued to
only a handful of high profile participants
 5. Festivals:- All Religious festivals fall into this
category. Wine and Food Festivals, Harvest festivals are
increasingly popular, providing a particular region the
opportunity to show 15 cases its product.
 6. Families :- Weddings, anniversaries, Birthday celebrations and
even Funerals all provide opportunities for families to gather. Asian
tourists are a big market for the wedding industry, with many
couples having a traditional ceremony at home. It is important for
the Event manager to keep track of these changing social trends
 7. Fundraising:- Fairs which are common in most communities are
frequently run by enthusiastic local committees. The effort and the
organization required for these events are often under estimated.. A
number of legal requirements must be met by the charitable fund
raiser
 8. Varied Events:- Some events defy categorization. Potatoes,
Walnuts, Flowers, roses, Dogs, cow's horses, teddy bears and duck
all provide the Focus for an event in the world. Mattupongal in
Tamil Nadu,Flower show in Ooty India, are some of the good
examples. Each and every event has a purpose, and the theme is
generally linked to the purpose.

OOTY FLOWER SHOW


Types of Events that drive international tourism in large numbers can
be grouped into four main categories:
Participatory Sports Events –
NICHE EVENTS
for example, the world masters games, world
Essentially, it's having a specialty or area in the police and fire games, ironman events, and
events industry that suits your talents and skills. junior sports eventsThese are destination‘ events
Some argue that by choosing a niche and which attract thousands of competitors from
marketing yourself to a “smaller” audience, outside the host country, most of whom bring
you're limiting your potential. This category may multiple people with them (spouses friends,
also include events at the smaller end of the family) and often extend their event related stay
spectrum, such as Hemis Festival of Ladakh into a holiday.

International Sports Events –


Signature Cultural Events –
for example, single or multi-sport events such as
the World Cup Rugby, World Championships for events which gain an international reputation as
a variety of sports (athletics, swimming, ‗must see‘ and include, for example, South by
gymnastics etc.). Such events can not only bring South West (SXSW) in Austin, Texas, Sonar
in large numbers of participants and spectators festival in Barcelona, White Nights in
but also achieve large worldwide television Melbourne, or the Edinburgh Fringe Festival
coverage and can play a significant role in raising and Hogmanay, in Scotland the Edinburgh
the profile of the destination and the brand of the Fringe Festival and Hogmanay, in Scotland
country.
NICHE EVENTS

PARTICIPATORY EVENTS

INTERNATIONAL
SPORTS EVENTS

SIGNATURE
CULTURAL EVENT

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