Scribd
Upload
2K views

SNAPCHAT

Snapchat was founded in 2011 by Evan Spiegel and Bobby Murphy. It is a mobile app for sharing photos, videos, and messages that disappear after a set time. Snapchat's mission is to allow communication with the full range of human emotion beyond just curated moments. Key features include lenses for augmented reality effects, stories for collections of snaps viewable for 24 hours, and discover for following influencers. Snapchat has grown tremendously since its launch and remains very popular among teenagers and young adults in the US.

Uploaded by

Pearl Ogayon
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
2K views

SNAPCHAT

Snapchat was founded in 2011 by Evan Spiegel and Bobby Murphy. It is a mobile app for sharing photos, videos, and messages that disappear after a set time. Snapchat's mission is to allow communication with the full range of human emotion beyond just curated moments. Key features include lenses for augmented reality effects, stories for collections of snaps viewable for 24 hours, and discover for following influencers. Snapchat has grown tremendously since its launch and remains very popular among teenagers and young adults in the US.

Uploaded by

Pearl Ogayon
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 30

SNAPCHAT

FOUNDERS
EVAN SPIEGEL & BOBBY MURPHY
WHAT IS SNAPCHAT?

Snapchat is a mobile messaging application


used to share photos, videos, text, and
drawings that disappear after several
seconds. It’s free to download the app and
free to send messages using it.
COMPANY’S MISSION
“Snapchat isn’t about capturing the traditional
Kodak moment. It’s about communicating with
the full range of human emotion— not just what
appears to be pretty or perfect.”

- Evan Spiegel, May 9,2012


FEATURES
LENSES
STORIES
Allow users to add fun real-
time special effects and Photo or video
sounds, change their voice in messages that can
videos and face swap with be replayed for 24
friends hours

MEMORIES DISCOVER
SNAPSTREAK
Saved photos and LIVE
and EMOJIS
for sharing later STORIES
SNAPCHAT
TIMELINE
2011-2019
2011
APRIL
Evan Spiegel proposes Snapchat in a
product design class at Stanford
University
2011
JULY 8
Initially released as
PICABOO on iOS

SEPTEMBER
Re-launched as SNAPCHAT on iOS
2012

SNAPCHAT 10-second
Snapchat videos were
hits 10 FOR introduced
ANDROID
million was
active launched Reached 50
million snaps
users on GOOGLE per day
PLAYSTORE
2013
• OCTOBER
• Introduced STORIES — an
ephemeral narrative of snaps
that users could post for their
friends to view for 24 hours

• NOVEMBER
• MARK ZUCKERBERG OF
FACEBOOK tried to buy
Snapchat for US$3Billion, but
Spiegel declined the offer
2014

Introduced GEOFILTERS
that let users customize
their snaps with filters
and embellishments
Introduced Introduced according to what city
CHAT OUR STORY they were snapping
from.
2015

Introduced Introduced Hit 6 billion


DISCOVER, their LENSES videos per day
monetization and
brand partnership
product
2016
GOOGLE offers to acquire Snapchat for US$30
billion, but was declined

MEMORIES and BITMOJIS were introduced

Rebranded as SNAP, INC.


2017

Snap, Inc. goes public


2017

Snapchat changes the STORIES feed


to an algorithmic feed

Introduced SNAPMAP
2018-2019
2018
• Snapchat reverts back to reverse
chronological stories feed after harsh
backlash

2019
• Snapchat hosted the 1st ever Snap Partner
Summit
TAGLINE

Life’s more fun when


you live in the
moment
SNAPCHAT IS PURELY A MOBILE APP

iOS

Android
TARGET AUDIENCE
Demographic

13-17 years old


18-24 years old
25-34 years old
35-54 years old
55+
TARGET AUDIENCE
Snapchat Users By Gender

Female
Male
PROBLEMS ENCOUNTERED

Snapchat was faced


with numerous
lawsuits and patent
infringement
PUBLIC IMPACT/RESPONSE
US TEENS’ FAVORITE SOCIAL PLATFORM
PUBLIC IMPACT/RESPONSE
PUBLIC IMPACT/RESPONSE
PUBLIC IMPACT/RESPONSE
PUBLIC IMPACT/RESPONSE
PUBLIC IMPACT/RESPONSE
PUBLIC IMPACT/RESPONSE
PUBLIC IMPACT/RESPONSE
PUBLIC IMPACT/RESPONSE
THANK
YOU!!!!

You might also like