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E-Commerce Services
Buy/Sell for
-
3P Markets

Full Suite of
Brokerage & -
Project Solutions

Content Management & Syndication

Walmart Overview Content Production -

Through a Blend of Talent and Technology, Advantage’s Digital Content Syndication -

Technology Division Offers an Enterprise Solution to Streamline
the Full Digital Selling Process
Analytics and Intelligence

Business Analytics Team -

Retailer-data Business Intelligence -

E-Commerce Business Management -

 DIGITAL TECHNOLOGY SERVICE SOLUTIONS 2

Unmatched End-to-End Digital Business Management Services

ECOMMERCE AGENCY REPORTING

CONTENT PRODUCTION CONTENT SYNDICATION E-COMM ANALYTICS
SERVICES & ANALYTICS

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 DIGITAL TECHNOLOGY SERVICE SOLUTIONS 3

Unmatched End-to-End Digital Business Management Services

ECOMMERCE AGENCY REPORTING

CONTENT PRODUCTION CONTENT SYNDICATION E-COMM ANALYTICS
SERVICES & ANALYTICS

Establishing one A global retailer Integrating with

Managing and Creating single, holistic view
comprehensive version network that empowers the retailer data to analyze
supporting a brand’s of brand’s online business
of current product data syndication of content to the product performance, shelf
E-Commerce ecosystem and image portfolio places you sell online health and inventory status

• 1P & 3P Sales Strategy • 360 Degree Packaging • Content Syndication Directly to • Digital Content Health • Automated Retailer Reporting
and Execution Photography Retailer Product Pages
• Consumer Engagement Trends • Supply Chain Monitoring
• Buy Box Insights • Non-Package Data Capture • Global Sharing Platform for
• 3P Marketplace & Pricing • Streamlined Space Planning
Content Management
• Retailer and SEO • Shared Data Repository Review • Mobile Optimized
Optimized Content • Real-Time Shopper Intelligence
• Customer Support • Sales & Inventory Visibility
• Search Investment
• Publication Analytics
Recommendations
• Keyword Search & ‘Share of
• Reviews/Questions
Shelf’ Analysis
Management

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 TOTAL ADVANTAGE ENTERPRISE PROVIDES CAPABILITIES AND
CUSTOMIZATION FOR THE MOST EFFECTIVE AND EFFICIENT SOLUTIONS
Differentiating Ourselves to Deliver Greater Value

In Store/Club
Category
Retail Sales and Replenishment Deduction Big Data
Management and Ecommerce Modular Creation HQ Sales
Merchandising Solutions Management Optimization
Data Insights

Consumer &
Shopper Digital Marketing Quick Service Design/Creative
Culinary Retailtainment OG Sampling Multicultural
Marketing and Influencers POP Services

Powered By
Best in Class Talent Cutting Edge Technology
 5

80MM Primary Grocery Shoppers

Browse Walmart.com Each Month

“
Walmart.com reaches 43% of all
primary grocery shoppers online
Walmart Surpasses
Amazon as Online
“
Shoppers’ Most Popular
These shoppers spend an average of 17 Grocer
minutes onsite each month
- Bloomberg

More than 1 in 4 grocery shoppers return to

Walmart.com in less than 1 day

Source: eMarketer
WALMART OMNI CHANNEL ANNOUNCEMENT 6

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 WALMART OMNI CHANNEL ANNOUNCEMENT 7

Amazon has been driving the industry . . .

but Walmart is fast on their heels – investing in e-commerce

WALMART SUPERCENTER

Operate
WALMART.COM for Less GROCERY.WALMART.COM
Get more done with touch of button (ONLINE GROCERY PICKUP)
Order fresh groceries online
• Over 100M unique visitors / month Grow Buy for
• Walmart Pay Sales Less • Expanded to 3100 stores
• Mobile Express Returns • Same-day pickup
• Order online, pickup in store • Same day delivery to your door
• Next Day delivery Sell for • Larger Basket - Grocery $124.86 vs.
Less Store $49.70
©2018 Advantage Solutions Private and Confidential. Unauthorized reproduction and distribution is strictly prohibited.
 8

Sources: ComScore, Plan Metric Key Measures, Multi-platform, July 2019

©2018 Advantage Solutions Private and Confidential. Unauthorized reproduction and distribution is strictly prohibited.
 9

Source: Numerator
©2018 Advantage Solutions Private and Confidential. Unauthorized reproduction and distribution is strictly prohibited.
 10

Capabilities

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 SAGE TREE FIVE PILLARS 11

COMPREHENSIVE AGENCY SERVICES

STRATEGY & CONTENT

HQ SALES ADVERTISING BRAND ADVOCACY
ANALYTICS MARKETING
• 1P & 3P Sales Strategy & • Opportunity Identification • PPC and SEM • Retailer & SEO Optimized • 3P Marketplace Management
Execution • White Space Analysis • Media and Display Content • Reviews/Question
• Product Placement • Custom Insights • Amazon Solutions • Enhanced Content Management
• Account Planning • Sales Performance • Campaign Mgt. & Reporting • ASIN Merges • Social to Store
• Forecasting • FlixMedia
• Buy Box Insights
• Marketplace Insights
eTAILER CAPABILITIES 12
A SAMPLE SET OF THE eTAILERS WE ENGAGE WITH
Full-Service Capabilities Across All Pillars

Tier 1

Reduced Retailer Capabilities & Data. We Have Capabilities Across All Pillars Where Applicable

Tier 2

Assortment and Promotions Determined by In-Store Teams. Recommend Investment in Advertising

and Content/Consulting Engagement
Tier 3
 AN ADVANCED PROCESS OF ECOMMERCE: 13

SPECIFIC ENABLERS TO UNLOCK GROWTH

MAXIMIZE EFFICIENCY & EFFECTIVENESS WITH THE CUSTOMER EXPERIENCE & A CONNECTED ORGANIZATION

Annual Planning Assortment Supply Chain Content & SEO Ratings & Reviews Marketplace
(Inclusive of retailer, sales model Optimization/ Operational Metrics Management
direction, fulfillment options, New Item Set Up
platform strategy, omnichannel
integration)

STEP 1: Set The Foundation

Holistic Media Planning Omni Channel Approach Canopy Hive/Honey HQ

Maximizing organic & paid search, JBP w/ Ensure your on and off line promotional and ad efforts Sales, content, buy box, Custom, proprietary
Retailer AORs, Keywords, Test & Learns are aligned and optimized review & marketplace campaign tracking
tracking & dashboard

STEP 2: Sales & Marketing Strategy & Tactics STEP 3: Evaluate & Refine
 STEP 1: SECURE THE FOUNDATION AT WALMART 14

Sales Model Assortment Supply Chain Content & SEO Ratings & Marketplace
Optimization/ Operational Metrics Reviews Management
New Item Set Up

ENSURE YOU HAVE AN OPTIMIZED & PROFITABLE ASSORTMENT FOR EACH PLATFORM
 STEP 1: SECURE THE FOUNDATION AT WALMART 15

Sales Model Assortment Supply Chain Content & SEO Ratings & Marketplace
Optimization/ Operational Metrics Reviews Management
New Item Set Up

ENSURE YOUR SUPPLY CHAIN IS OPTIMIZED TO INCREASE EFFICIENCIES AND AVOID

CHARGEBACKS

Sales Model Assortment Supply Chain Content & SEO Ratings & Marketplace
Optimization/ Operational Metrics Reviews Management
New Item Set Up

CREATE BEST IN CLASS CONTENT TO INCREASE SEO & INSPIRE CONVERSION

• ENSURE CONTENT IS PROPERLY SYNDICATED • CREATE BROWSE SHELVES

• OPTIMIZED KEYWORDS • SELL POINTS
• CLEAN, CLEAR IMAGES • INFOGRAPHICS AND LIFESTYLE IMAGRY
• RICH CONTENT • OPTIMIZED ATTRIBUTES
• MOBILE FRIENDLY TITLES
 STEP 1: SECURE THE FOUNDATION AT WALMART 16

Sales Model Assortment Supply Chain Content & SEO Ratings & Marketplace
Optimization/ Operational Metrics Reviews Management
New Item Set Up

UTILIZE SPARK REVIEWER PROGRAM TO INCREASE NUMBER OF REVIEWS

Sales Model Assortment Supply Chain Content & SEO Ratings & Marketplace
Optimization/ Operational Metrics Reviews Management
New Item Set Up

MANAGE WALMART’S MARKETPLACE TO AVOID COMMON PAIN POINTS SUCH AS:

QUALITY CONTROL POOR SELLER RESPONSE PRICE DEGRADATION COUNTERFEIT PRODUCTS

BAD CONTENT RETAILER RELATIONSHIP HIGH/LOW RETAIL PRICING PRODUCT REVIEWS

STEP 2: SALES & MARKETING STRATEGY & TACTICS 17

Holistic Media Planning Omni Channel Approach

Maximizing organic & paid search, JBP w/ Ensure your on and off line promotional and ad efforts
Retailer AORs, Keywords, Test & Learns are aligned and optimized
 STEP 3: EVALUATE & REFINE 18

Canopy Proprietary Data

Sales, content, buy box, Custom, proprietary
review & marketplace campaign tracking and
tracking & dashboard dashboard

STEP 3: Evaluate & Refine

- Custom Snapshot Reporting- - Proprietary Data Sources -

 STEP 3: EVALUATE & REFINE AT WALMART 19

SAGE TREE CLIENT CASE STUDY: CANOPY WAS ABLE TO UNLOCK MAJOR INSIGHTS FOR A LARGE
SUPPLIER TO DRIVE THEIR OG BUSINESS

Publications Sales
Identified 3,600 points of distribution 8% of portfolio sales were coming from
where items are on shelf in store OG, nearly 3x in sales from PY
but not online

Search Examined OG Mix

No items in a major national brand were Sales, Sales Mix, 15-30% of sales for Natural items
appearing in the top 10 for search Item Listings, and (regardless of category) were
Search
coming from OG, driving a major
In 10% of stores, the item wasn’t mix shift
showing on the 1st page at all

Geographic Variation Content

Item rank and pricing shifted by Of items assessed for content to Walmart best
geography and DC in class standards, only 15% had a perfect
“Pass” report
CONTACT US 20

MARISA GOLDSTEIN DANELLE COBB

SENIOR DIRECTOR DIRECTOR OF SALES
[email protected] [email protected]
(708) 296-4003 (859) 539-5924

©2018 Advantage Solutions Private and Confidential. Unauthorized reproduction and distribution is strictly prohibited.