Scribd
Upload
131 views

Brand Equity of Havmor Ice Cream in Indian Market

Havmor Ice Cream has been operating in India since 1944 and is currently spread across 14 cities with 160 flavors. The study aimed to analyze Havmor's brand equity by examining brand awareness, recall, promotion strategies, and competition. A survey of 215 people across India found highest brand recognition in Gujarat, Maharashtra, Delhi, and Madhya Pradesh. Recommendations include improving packaging, using social media promotions, sponsorships, and expanding distribution to local markets. The conclusions identify opportunities to diversify prices, flavors, and distribution to increase Havmor's market presence against major competitors.

Uploaded by

PalPepes Carding
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
131 views

Brand Equity of Havmor Ice Cream in Indian Market

Havmor Ice Cream has been operating in India since 1944 and is currently spread across 14 cities with 160 flavors. The study aimed to analyze Havmor's brand equity by examining brand awareness, recall, promotion strategies, and competition. A survey of 215 people across India found highest brand recognition in Gujarat, Maharashtra, Delhi, and Madhya Pradesh. Recommendations include improving packaging, using social media promotions, sponsorships, and expanding distribution to local markets. The conclusions identify opportunities to diversify prices, flavors, and distribution to increase Havmor's market presence against major competitors.

Uploaded by

PalPepes Carding
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 8

Brand Equity of Havmor Ice Cream in

Indian Market
Havmor : History and Backround

Founded in 1944, Karachi by


01 Satish Chona

Shifted to Ahmedabad, Gujarat


after partition. 02

Currently, spread over 14 cities


03 with 160 flavours

Major competitors:
Amul, Vadilal, Kwality Walls, 04
Mother Diary

Major Weakness: No
05 Advertisement

Challenges: Competition, Cost


Optimization, Brand Expansion
06
Aim of the Study
The following study is aimed at finding out the answers about:
Brand recognition:
• Brand awareness
• Brand Recall
• Promotion strategies
• Brand Perception
• Competition
Methodology of Study
Secondary objective: To study Sample Size: The sample size
the potential growth of the ice taken for the survey purpose
cream segment, consumer is of 215 people across
expectations from the different states in India.
segment and their priorities.

Research Instrument: Sampling Technique: Non-


Questionnaire is used for the Probability convenience and
Primary objective: To find out volunteer sampling is used in
brand equity of Havmor in purpose of data collection as
the research required. the project.
India.
ADD TEXT

D
C
OUR CONTENT
B
A
Results of
the Study
eness is mostly in the western
jarat, Maharashtra, Delhi, Madhya

are about Havmor.


Recommendations
Recognition
Awareness • Attractive Packaging
• Display on other • Freebies
products. • Social Media Contests
• Double Down on Social • Sponsorship
Media
• Become a Guest Poster

Digital Campaign Diversity


• Digital Display Adds • Diversify Price range
• Affiliate Marketing. • Diversify FLavours
• Social Media
Campaign

Price & Quality


• Substitute Lower Cost Distribution
Materials • Focus on local markets
• Eliminate Unwanted • Build relationships
Product Features • Track Inventory
• Negotiate Long-Term • Company Warehousing
Supply Agreements
Conclusion
SWOT Analysis Market Presence
Analyzed the data and Study about brand
identified various awareness, recall,
opportunity and perception
weakness

Diversification and
Promotion
Recommendations for
diversification and promotion,
better image and tackling
competitors
Thank You!
Group- 6
Abhishek Parate(033)
Puneet Kakkar (034)
Rahul Sardar (035)
Gagandeep Sarangal (016)

You might also like