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Sprocket Central Pty LTD: Data Analytics Approach

The document outlines a data analytics approach with the following steps: 1. Data exploration to understand the dataset characteristics and identify limitations. 2. Model development including engineering new features, determining the predicted variable type, and testing model performance. 3. Interpretation and reporting of findings through visualizations and presenting significant variables and coefficients from a business perspective.

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anmol
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738 views

Sprocket Central Pty LTD: Data Analytics Approach

The document outlines a data analytics approach with the following steps: 1. Data exploration to understand the dataset characteristics and identify limitations. 2. Model development including engineering new features, determining the predicted variable type, and testing model performance. 3. Interpretation and reporting of findings through visualizations and presenting significant variables and coefficients from a business perspective.

Uploaded by

anmol
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Note: The data and information in this document is reflective of a hypothetical situation and client.

This document is to be used for KPMG Virtual Internship purposes only.

Sprocket
Central Pty Ltd
Data analytics approach
[Division Name] - [Engagement Manager], [Senior Consultant], [Junior Consultant]
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Agenda

1. Introduction
2. Data Exploration
3. Model Development
4. Interpretation
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Introduction

DATA EXPLORATION Understand the characteristics of given fields in the underlying data such as
variable distributions, whether the dataset is skewed towards a certain demographic and the data
validity of the fields. For example, a training dataset may be highly skewed towards the younger age
bracket. If so, how will this impact your results when using it to predict over the remaining customer
base. Identify limitations surrounding the data and gather external data which may be useful for
modelling purposes. This may include bringing in ABS data at different geographic levels and creating
additional features for the model. For example, the geographic remoteness of different postcodes may
be used as an indicator of proximity to consider to whether a customer is in need of a bike to ride to
work. Exploration of interactions between different variables through correlation analysis and look out for
multicollinearity by creating interaction variables. An example of this correlation may occur between
independent variables age and tenure – i.e. people of the older brackets will have a longer tenure.
Furthermore, transformation of required data so that it is in an appropriate format for analysis. This may
include steps such as ensuring that the data types are appropriate and rolling data up to an aggregated
level. Or, joining in already aggregated ABS data at a geographic level to create additional variables.
Document assumptions, limitations and exclusions for the data; as well as how you would further
improve in the next stage if there was additional time to address assumptions and remove limitations
Introduction

MODEL DEVELOPMENT Determine a hypothesis related to the business question that can
be answered with the data. Perform statistical testing to determine if the hypothesis is valid
or not. Create calculated fields based on existing data, for example, convert the D.O.B into
an age bracket. Other fields that may be engineered include ‘High Margin Product’ which
may be an indicator of whether the product purchased by the customer is in a high margin
category in the past three months based on the fields ‘list_price’ and ‘standard cost’. Other
examples include, calculating the distance from office to home address to as a factor in
determining whether customers may purchase a bicycle for transportation purposes.
Additionally, this may include thoughts around determining what the predicted variable
actually is. For example, are results predicted in ordinal buckets, nominal, binary or
continuous. Test the performance of the model using factors relevant for the given model
chosen (i.e. residual deviance, AIC, ROC curves, R Squared). Appropriately document
model performance, assumptions and limitations.
INTEPRETATION AND REPORTING Visualisation and presentation of findings. This may involve
interpreting the significant variables and co-efficient from a business perspective. These slides should
tell a compelling storing around the business issue and support your case with quantitative and
qualitative observations

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