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Key Partners Key Activities Value Proposition Customer Segments

Flipkart's key activities include designing, developing, and optimizing their supply chain and seller's network. Their key partners are publishers, authors, subsidiaries like Myntra and Jabong, Walmart who owns 81.3% of Flipkart, sellers, manufacturers, distributors, and payment partners. Their value propositions are a wide selection of exclusive products, convenience, cheap products, and a highly trusted platform. They engage with customers through their website, seller programs, apps, and social media to provide deals, support, and reviews to mass market, discount-loving, book-loving, and convenience-prioritizing customers. Their costs include technology, infrastructure, warehouse management, delivery, advertising

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Ishan Bhatia
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527 views

Key Partners Key Activities Value Proposition Customer Segments

Flipkart's key activities include designing, developing, and optimizing their supply chain and seller's network. Their key partners are publishers, authors, subsidiaries like Myntra and Jabong, Walmart who owns 81.3% of Flipkart, sellers, manufacturers, distributors, and payment partners. Their value propositions are a wide selection of exclusive products, convenience, cheap products, and a highly trusted platform. They engage with customers through their website, seller programs, apps, and social media to provide deals, support, and reviews to mass market, discount-loving, book-loving, and convenience-prioritizing customers. Their costs include technology, infrastructure, warehouse management, delivery, advertising

Uploaded by

Ishan Bhatia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BUSINESS MODEL CANVAS FLIPKART

Key Activities
Key Partners • Design, develop Value Proposition Customer Relationships Customer Segments
and optimize • Reliable Platforms
• Publishers and • Manage the supply • Wide selection • Customer Support • Massive urban
Authors chain • Exclusive Product • Customer Reviews markets
• Subsidiaries (Myntra, • Seller’s network launch • Best deals and offers • Discount lovers
Jabong, Phonepe) • Partnership with • Unique features • Book lovers markets
• Walmart (Owns 81.3% distributors • Convenience • Customers who
of flipkart) • Cheap products and prefer convenience
• Sellers, manufacturers Key Resources highly trusted Channels and accessibility
and distributors • Venture capital • Flipkart official • Customer targeted
• Payment Partners partner website by products
• Huge traffic flow • Seller programs
• Payment system • Software
• Flipkart smartbuy applications
• Flipkart techno- • Social media
logical aspect channels

Cost structure Revenue Streams

• Technological and infrastructure support cost • Commission Structures


• Warehouse management and Delivery cost • Shopping fees (Flipkart assured program)
• Advertising and business promotional expenses • Own shipping services - Ekart
• Workforce maintenance cost

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