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Creativity and Innovation

Creativity and innovation. Creativity is defined as the ability to produce new and useful ideas through combinations of known principles, while involving imaginative and brainstorming thought. Innovation takes newly created ideas and develops them into something useful by turning inventions into commercial successes. An example is provided of Uber, where creativity produced the concept of ride sharing, and innovation channeled that invention into a working business model brought to markets worldwide. Creativity inspires entrepreneurship through new ways of thinking, while innovation is the process of introducing beneficial new products and services.

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60 views11 pages

Creativity and Innovation

Creativity and innovation. Creativity is defined as the ability to produce new and useful ideas through combinations of known principles, while involving imaginative and brainstorming thought. Innovation takes newly created ideas and develops them into something useful by turning inventions into commercial successes. An example is provided of Uber, where creativity produced the concept of ride sharing, and innovation channeled that invention into a working business model brought to markets worldwide. Creativity inspires entrepreneurship through new ways of thinking, while innovation is the process of introducing beneficial new products and services.

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amulyaavadhani
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CREATIVITY AND

INNOVATION
Presented By Submitted To
Amulya.A Mrs. Shruthi kanthraj
4BD18MBA05 Bapuji B Schools, BIET MBA
4th Semester, Human Resource Department
Bapuji B Schools, BIET MBA
• Creativity is defined as the ability to produce new and useful ideas through the
combination of known principles.
• Creativity is defined as the tendency to generate or recognize ideas, alternatives,
or possibilities that may be useful in solving problems.
• Creativity is the ability to conceive something unpredictable, original and unique.
•  Creativity is a brainstorming and mind-blogging activity in which a person has to
think beyond his imagination for bringing something worthwhile. 
• Creativity is a mental and social process involving the generation of new ideas or
concepts or new associations of the creative mind between existing ideas or
concepts.
• Creativity involves two processes: thinking, then producing. If one has ideas, but
does not act on them, then one is imaginative but not creative.
• Expertise—technical, procedural and intellectual knowledge—is the foundation
for all creative work. 
• An individual must possess domain relevant skills or perhaps knowledge using a
technical in addition to subject relevant skill foundation. 
• Domain-relevant skills include knowledge, experience, technical skills,
intelligence, plus talent inside the particular domain where the problem-solver will
be working 
•  creative-thinking include a new cognitive style and individuality characteristics
which are conducive to independence, risk-taking, and getting new perspectives
on issues, as well as a new disciplined work style plus skills in generating ideas
(Amabile, 2013).
• The final component is inbuilt task motivation, Individuals are most creative when
they feel motivated primarily from the interest, enjoyment, satisfaction, and
challenge of the job itself – and not necessarily by extrinsic motivators.
INNOVATION

• Innovation is a new way of doing something.


• Innovation is about taking newly created ideas and developing them into
something useful and practical. In many ways, innovation is the process of
converting theory into action.
• Innovation is the successful exploitation of new ideas, It involves turning an
invention into a commercial success and encouraging its widespread use.
CONSIDER AN EXAMPLE OF UBER:

• In the case of Uber, creativity was necessary in producing the concept of ride


sharing and of making driving jobs accessible to any individual. 
• Uber channeled invention in creating a solid and working business model, based
upon the ideas they had formed in the creation stage. 
• Innovation-This is the stage where bold ideas, once properly developed, are
brought to the public eye. This is what Uber has achieved, now that its product is
in use all over the world and benefits people everywhere. 
•
BASIS FOR COMPARISON CREATIVITY INNOVATION

Meaning Creativity is an act of creating new Innovation is the introduction of


ideas, imaginations and possibilities. something new and effective into the
market.

Process Imaginative Productive

Quantifiable No Yes

Related to Thinking something new Introducing something new

Money Consumption No Yes

Risk No Yes
CREATIVITY INNOVATION

Creativity inspires the entrepreneurship Innovation is the process of


entrepreneurship

The emphasis is on finding the correct The emphasis is on finding the benefits
features of the product or service that must be provided by a product

Creativity is a fresh way of looking at Innovation is a fresh way of doing things.


things.
THANK YOU.

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