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Essentials of Effective Communication

This document discusses the C's of effective communication in business letters. The C's include Correctness, Clarity, Conciseness, Courtesy, Completeness, and considering the Customer's point of view. Correctness refers to proper spelling, grammar, and accurate information. Clarity means the message can be easily understood. Conciseness is expressing much with few words. Courtesy shows consideration for the reader's feelings. Completeness provides all necessary facts. The customer's point of view ensures the letter contains only relevant information of value to the receiver.

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namita_15
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1K views

Essentials of Effective Communication

This document discusses the C's of effective communication in business letters. The C's include Correctness, Clarity, Conciseness, Courtesy, Completeness, and considering the Customer's point of view. Correctness refers to proper spelling, grammar, and accurate information. Clarity means the message can be easily understood. Conciseness is expressing much with few words. Courtesy shows consideration for the reader's feelings. Completeness provides all necessary facts. The customer's point of view ensures the letter contains only relevant information of value to the receiver.

Uploaded by

namita_15
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Essentials of Effective

Communication
Or
C’s of Good communication
By- Namita singh
Essentials of communication
Qualities which are essential for a good letter are
collectively called C’s of communication b’coz
most of them begins from letter “C”
Letters are written for getting & giving Quotation,
Making& answering enquires contracting
potential consumers, persuading potential
customers to buy , making& answering
complaints , making credit enquires , collecting
dues maintaining relation with the various
members of public.
Correctness
 A letter must be correct in every aspect
 In spelling, grammer and use of language-
Incorrect language spoils the message and distracts
reader.
 In appearance & form of layout-Poor & untidy
layout , uneven space, creates poor impression.
 In the information it conveys-Wrong &
incomplete information is the most harmful thing in
the letter
Clarity
 The message of the letter must be clear at first
reading. There should be clarity of thoughts
and clarity of language.
 The information explosion of today takes up
so much of everyone’s time, people
appreciates letter that takes very little time to
read & understand.
Cont..
Clarity
 Example-“Please state from what date the patient
was ordered to stay in bed”
Simple form- When Patient is asked to take bed rest.
 Clarity depends on 5 Factors-
4. Simple common everyday words which common
man can understand.
5. Short and simple sentence.
6. Proper punctuations
7. Logical sequence
Conciseness-
It means expressing much in few words; In business
writing it means keeping to the point, using as few
words as possible without sacrificing clarity and
completeness. It can be achieved by-
2. Leaving out unnecessary words
3. Leaving out unnecessary details
Example- “We would appreciate receiving the goods as
early as possible since arrangement have to be made
for export so that they will reach oue foreign
customer.
Cont…….
Conciseness
 Please dispatch the goods so as to reach us by
7 September since we have to ship them to
Mexico by the 17th .
 We can concise the message by giving correct
details instead of the vague phrases
Courtesy
 It is the consideration for the other people’s feeling.
It is seen in an individual’s behaviour with others.
 In the letter, the style, the manner & the choice of
words reflects the courtesy of the writer.
 Use courtesy words like please, thanks and sorry.
 Express appropriate feeling according to the
situation.
 Use phrases like- “ We appreciate your promptness
in sending the goods”
Completeness
 One must send the complete message
providing all necessary facts & figure.
 Incomplete communication annoyes the
receiver.
 Incompleteness creates the misunderstanding.
Customer’s point of view
 Letter must contains information which
customer’s are interested in receiving.
 It should not contain irrelevant information.
 Whatever we communicate it should be value
to the receiver.
 Our awareness of the needs of the receiver
will make him more receptive.

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