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IRRITANTS

Poor customer service, employee attitude, broken promises, lack of customer focus, and poor design were cited as the top five things that irritate customers the most. Providing good customer service and keeping promises to customers are important for organizations to focus on. Customers also want companies that care about customers over their own metrics and want simple, well-designed websites and systems that are easy to use.

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edilberto perez
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241 views

IRRITANTS

Poor customer service, employee attitude, broken promises, lack of customer focus, and poor design were cited as the top five things that irritate customers the most. Providing good customer service and keeping promises to customers are important for organizations to focus on. Customers also want companies that care about customers over their own metrics and want simple, well-designed websites and systems that are easy to use.

Uploaded by

edilberto perez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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IRRITANTS

WHAT
IRRITATES
CUSTOMERS
MOST?

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1. Poor Customer Service
It is cited that customer service not
meeting their expectation as
irritating.

3
“
What is important about this ‘finding’ is
that it confirms and validates why
organisations MUST continually invest
in improving and evolving customer
service.

4
2. ATTITUDE
The way employees behave
and act has an enormous effect
on our perception of the
organisation we interact with.
This clearly shows that the
wrong behaviours are evident
far too often.
5
3. BROKEN PROMISES
Third on the list of ‘things we
want’ was for organization to
‘keep their promises’ – so perhaps
it is no surprise at all to find ‘not
keeping promises’ third in the list
of most irritating things.
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4. LACK OF CUSTOMER FOCU
Customers are irritated by
companies who care more
about themselves than the
customer.

7
“
What interests them is that companies
think the customer do not know that
they are only interested in the numbers
on their spread sheets rather than the
smile on their faces.

8
5. POOR DESIGN
Poorly designed websites were
raised most, especially those
with links that do not go
anywhere.

9
“
Basically customers crave ease and
simplicity. If the systems and processes
are neither, it will irritate them– most
likely to the point where they will not
use them again.

10
Thanks!

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Credits
✘ Presentation template by SlidesCarnival
✘ Golding.(2013).What irritates customers most?
The top five irritations revealed! URL
https://customerthink.com/what_irritates_customer
_most_the_top_five_irritations_revealed/

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