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What Is Perception, and Why Is It Important?

Perception is important because people's behavior is based on their perception of reality, not reality itself. Many factors influence perception, including person perception where we make judgments about others based on distinctiveness, consensus, and consistency. Attribution theory examines how we explain people's behaviors. There are also errors and biases in how we make attributions, such as the fundamental attribution error. In organizations, perception biases can affect employment interviews, performance expectations, evaluations, and judgments of employee effort.

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12 views

What Is Perception, and Why Is It Important?

Perception is important because people's behavior is based on their perception of reality, not reality itself. Many factors influence perception, including person perception where we make judgments about others based on distinctiveness, consensus, and consistency. Attribution theory examines how we explain people's behaviors. There are also errors and biases in how we make attributions, such as the fundamental attribution error. In organizations, perception biases can affect employment interviews, performance expectations, evaluations, and judgments of employee effort.

Uploaded by

rachit2383
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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What

What Is
Is Perception,
Perception, and
and Why
Why Is
Is ItIt Important?
Important?

••People’s
People’s behavior
behavior isis
based
based on on their
their
perception
perception of of what
what
reality
reality is,is, not
not on
on
reality
reality itself.
itself.
••The
The world
world as as itit isis
perceived
perceived isis thethe worldworld
that
that isis behaviorally
behaviorally
important.
important.
Factors
FactorsThat
That
Influence
Influence
Perception
Perception
Person
Person Perception:
Perception: Making
Making Judgments
Judgments About
About
Others
Others

Distinctiveness:
Distinctiveness:shows
showsdifferent
differentbehaviors
behaviorsinindifferent
differentsituations.
situations.
Consensus:
Consensus:response
responseisisthe
thesame
sameasasothers
otherstotosame
samesituation.
situation.
Consistency:
Consistency:responds
respondsininthe
thesame
sameway
wayover
overtime.
time.
Attribution
AttributionTheory
Theory
Errors
Errors and
and Biases
Biases in
in Attributions
Attributions
Errors
Errors and
and Biases
Biases in
in Attributions
Attributions (cont’d)
(cont’d)
Frequently
Frequently Used
Used Shortcuts
Shortcuts in
in Judging
Judging Others
Others
Frequently
Frequently Used
Used Shortcuts
Shortcuts in
in Judging
Judging Others
Others
Frequently
Frequently Used
Used Shortcuts
Shortcuts in
in Judging
Judging Others
Others
Specific
SpecificApplications
Applications in
in Organizations
Organizations
 Employment Interview
– Perceptual biases affect the accuracy of interviewers’
judgments of applicants.
 Performance Expectations
– Self-fulfilling prophecy (pygmalion effect): The lower or
higher performance of employees reflects preconceived
leader expectations about employee capabilities.
 Performance Evaluations
– Appraisals are subjective perceptions of performance.
 Employee Effort
– Assessment of individual effort is a subjective
judgment subject to perceptual distortion and bias.

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