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Analyzing Swot

This document defines and provides examples of the key components of a SWOT analysis: Strengths, which are positive internal factors that contribute to business success; Weaknesses, the internal barriers and problems; Opportunities, the positive external factors not within the business's control; and Threats, the negative external factors beyond the business's control that could damage its goals. Examples are given for each component, such as skilled employees as a strength and new technologies used by competitors as a threat.

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14 views5 pages

Analyzing Swot

This document defines and provides examples of the key components of a SWOT analysis: Strengths, which are positive internal factors that contribute to business success; Weaknesses, the internal barriers and problems; Opportunities, the positive external factors not within the business's control; and Threats, the negative external factors beyond the business's control that could damage its goals. Examples are given for each component, such as skilled employees as a strength and new technologies used by competitors as a threat.

Uploaded by

jaevend
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ANALYZING SWOT

Lesson 3.1
Strengths

- Positive and controllable factors that


contribute to the business’ success.
- An internal resource or capability which
is needed to achieve the desired goals.
Examples:
Cheap raw materials
Skilled employees
Ease of management
Small capital outlay
Experience workforce
Business is located in an area with many
people living.
Weaknesses
- Areas where you or your organization may be
weaker than others.
- An internal barrier to achieve the desired
goals.
- Set of problems, difficulties or shortcomings
encountered by the business.
Examples:
Lack of working capital
Poor location
Inexperience owner
Establishment is old and looks out dated.
Limited space inside the establishment, thereby
limiting the number of customers it can
accommodate.
Opportunities
- Positive factors that are not within the
control of the business.
- Possibilities that you can take advantage
of to help you achieve your goals and
ambitions
- An external situation that could provide a
competitive advantage.
Examples:
Absence of similar products in the market.
New markets being developed.
There is strong support from the local
government for small and medium
businesses to expand.
Threats
- Negative factors that are beyond the
control of the business.
- An external situation which could damage
your space for attaining objectives.
- Things that may prevent you or your
organization from making a profit or
achieving your goals.
Examples:
Raw material shortages
Too many competitors
New methods of food production that are
better and more effective are coming out.
New technologies are available and are used
by competitors.

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