DSM Assignment

Group 10
Value Proposition Model

Product values Customer values

Benefits
1. Smooth shaving
2. Benefits
Time saving Social values:
3. High accuracy 1. Target niche
• Smooth shaving
Experience
customer
• Time saving 1. The best a men Social
Experience 2.values
Signify high Emotional value
• High accuracy can get
status
2. Best experience • Target niche • High trust on brand
• The best a men can
in shaving customer
get • Signify high status
Features • 3. experience
Best No needinof
1. Very flexible professional
shaving
2.Features
Technological • barber
No need of
advanced professional barber Rational values:
• Very flexible 1. Buying convenience
•
3. Highly innovated
Technological 2. Easy availability
product
advanced Rational values
• Highly innovated
product • Buying convenience
• Easy availability
How DSC is proving disrupting to
Gillette?
There are some factors due to which DSC is proving disruption to Gillette.

• Subscription Based business model: American guys who don’t like getting ripped off and who value their time, this
subscription model of business is best because consumer have no need to go out and buy razer in their busy and
productive time. But consumer have to go out to retail shop to buy Gillette razer.

• Price: The price of the DSC product was too less than Gillette product. As per case if price of Gillette product is $20 then
$19 goes to the famous personality who acted in the advertisement. But that was not the case in DSC razer that’s why it is
cheaper than Gillette. Also there is not distribution channel cost.

• Provide the required thing: DSC provided the basic product, i.e. the razor. Unlike Gillette, which provided many
attachments/configurations above and beyond the minimum requirement.

• Marketing strategy adopted by DCS: CEO himself acted in the video through his charismatic personality and entertains
the viewers and promises them about the economical price and great quality of their razors.

In its first 48 hours, around 12,000 people signed up for the service which was sufficient proof of video being a success.
 D I S R U PT I V E I N N O VAT I O N

V I D E O P E R S O N A L
S T R E A M I N G C O M P U T E R S M A R T P H O N E S P H O T O G R A P H Y
Smartphones and their accompanying app business Digital cameras were an innovation that started
Personal computers once disrupted earlier computing to compete in quality and price with film
Video streaming took the entertainment industry model disrupted laptops as the primary way
predecessors like the mainframe computer. Mini cameras roughly 20 years ago. Today, cell phone
completely by surprise, quickly rising from the consumers use the internet. Today, well over half
computers followed, and eventually, the desktop cameras have disrupted the photography
bottom of the market as a low-cost way for people computer was invented. It soon found its way into of website visits come from mobile phones instead
to watch shows and movies to eventually disrupting of desktop computers. But even more importantly, market as a whole, fundamentally redefining
homes all over the world. With a bit more time and what it means to take a photo and who has
the cable industry and driving video rental stores innovation, laptops (and then smartphones) smartphones and their app marketplaces
into the ground. Netflix has become the largest completely changed how we interact with online access to this type of technology. Today, Apple
continued to democratize technology. All of a sudden, has a “Shot on iPhone” billboard campaign that
subscription video provider in the US, outstripping services and products, which gave rise to many
the market for computers was massive when prominently displays high-quality photos taken
cable and satellite. compared to the previously elite, centralized market; services that didn’t previously exist.
by everyday consumers on their iPhones.
so many more people could access these products.

1 2 3 4
 B2B companies known for their Distribution BBB
strategy that disrupted the Competitive landscape
BBB

Drawbridge  eLuxurySupply  Aseptia India Mart

01 02 03 04
An advertising and marketing
A company that specializes in A food and beverage company India Mart Inter MESH Ltd. is
company that experienced 3-
luxury linens for bed and bath. whose products are preservative an Indian e-
year growth of 23,484% and
Three-year growth for free with a stable shelf-life. The commerce company that
$32.9 million in revenue in
eLuxurySupply was 14,885% and company makes its products for provides B2C, B2B and customer
2014. For its indirect sales
2014 revenue was $18.2 million. private and branded food markets to customer sales services via its
channels, Drawbridge
as well as food service companies. web portal. India Mart’s revenue
partners with an impressive  eLuxurySupply is an e- registered a 29% CAGR over FY
list of companies, such as company also uses food service
commerce company that also
companies as its indirect sales 2014-19 to ₹507 crore while it
AOL, Adobe, Oracle, Forbes, uses "affiliates" as its indirect
channels and food processors who reported a net profit of ₹20 crore
Experian, and Equifax sales channels to sell its
avail themselves of its products as in FY19.
products.
well.
 • Clothing: With entry of ecommerce giants, all the traditional stores have adopted
What categories of omni channel marketing. Example: fab India

industries are more • Education: EdTech industry was already having a good growth curve, with the
onset of corona pandemic the curve became steeper. Online channel like zoom
susceptible to digital classes, google classroom, class whatsapp group are all the more popular.

disruption- channel • Food: Foods delivery was always a thing since decades but only for the stores
which could afford delivery men. With the entry of food aggregators like Zomato
wise? and Swiggy , small time restaurants are also able to switch provide delivery
services. Further new concept of cloud kitchens is also gaining prominence.
THANK - YOU