Scribd
Upload
42 views

Communication and Globalization

Globalization is the increasing integration and interaction between people, companies, and governments worldwide through advances in transportation and communication technology. It allows for the easy movement of goods, services, capital, and ideas across international borders. While globalization has increased economic opportunities through international trade and investment, it has also widened social and economic inequality within and between countries. Effective cross-cultural communication is vital for businesses and individuals to navigate an increasingly globalized world.

Uploaded by

Sighdz Manalansan
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
42 views

Communication and Globalization

Globalization is the increasing integration and interaction between people, companies, and governments worldwide through advances in transportation and communication technology. It allows for the easy movement of goods, services, capital, and ideas across international borders. While globalization has increased economic opportunities through international trade and investment, it has also widened social and economic inequality within and between countries. Effective cross-cultural communication is vital for businesses and individuals to navigate an increasingly globalized world.

Uploaded by

Sighdz Manalansan
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 14

Communication and

Globalization
Global and Globalization

• These are associated with realities outside the


territories of nation-states.
• Globalization, or globalisation, is the process
of interaction and integration among people,
companies, and governments worldwide.
• Globalization has accelerated since the 19th
century due to advances in transportation and
communication technology.
How Globalization Works
• It is a process by which people and goods
move easily across borders.
• It is an economic concept—the integration of
markets, trade and investments with few
barriers to slow the flow of products and
service among nations.
• There is also a cultural element, as ideas and
traditions are traded and assimilated.
Storm in a Coffee Cup
Globalization (Economic Side)
1971, City of Seattle —First Starbucks outlet
opened
At present —It has 15, 000 stores in 50
countries
274 million kilograms of unroasted coffee–
purchased by Starbucks from 29 countries
 Starbucks provided jobs and income for
Hundreds of thousands of people
How did Globalization happen?
Globalization has been around for centuries.
Example:
Silk Road--also called Silk Route, ancient trade
route, linking China with the West, that carried
goods and ideas between the two great
civilizations of Rome and China. Silk went
westward, and wools, gold, and silver went
east. China also received Nestorian Christianity
and Buddhism (from India) via the Silk Road
(207 BCE–220 CE).
What drives Globalization?
Technology--speeded up globalization for the
last half century
Internet- revolutionized connectivity and
communication
-it helped people share their ideas much
more widely
-through e-mail communication was made
faster
What drives Globalization?

Invention of container ships, train, and


airplanes
–helped and improved transport of goods and
products
What is Bad about it?
Some areas flourished but others floundered
because jobs and commerce moved elsewhere.
Technology was used by cyber criminals to steal
millions of pounds a year.
Global wealth skyrocketed but so did Global
warming.
It operates mostly in interest of the richest
countries.
What is Bad about it?
It didn’t helped in closing the gap between
the poorest and richest nations.

If done WISELY, it could lead to “unparalleded


peace and prosperity.”

If done POORLY, it could lead “to disaster.”


The Impact of Globalization on
Communication
As more people cross borders, more language
contact happens , making communication
challenging.
Global businesses must understand how to
communicate with employees and customers
from different cultures in order to fulfill the
organization’s mission and build value for
stakeholders.
The Impact of Globalization on
Communication
Communication that is based on cultural
understanding is more apt to prevent
misunderstandings caused by personal biases and
prejudices.
Exposure to different cultures affects our ability to
communicate with others in a way that leads to
positive outcomes
Individuals that have experienced different cultures
are more aware of how to adjust their
communication style .
The Impact of Globalization on
Communication
According to Genevieve Hilton, “cultural
proficiency doesn't mean memorizing every
cultural nuance of every market. It's knowing
when to listen, when to ask for help, and when
—finally—to speak”.

Communication is vital for businesses to


effectively explain how their products and
services differ from their competitors. 
The Impact of Globalization on
Communication
We are expanding our understanding of
fellowship and as we become more
connected, we are deepening our educational
experiences.
When you can see the world through new
eyes, you have the opportunity to innovate
and develop new educational opportunities,
rethink how and why we communicate and
create new systems to do both. 

You might also like