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Industry Analysis: Automobile: Srimit Ghosh Venkatakrishna Vijay Tripathi Vivek Mani Tripathi

The automobile industry in India produces and sells self-powered vehicles including cars, trucks, farm equipment, and other commercial vehicles. It has grown significantly since the first car in 1897. Major events included the 1980 Maruti-Suzuki joint venture and liberalization in 1991 that led to growth of national and multinational companies. The industry exports vehicles to Asia and Africa and imports luxury brands. It is segmented into two-wheelers, three-wheelers, and cars. Leading players include Maruti Suzuki, Mahindra & Mahindra, and Tata Motors. The industry contributes to employment, GDP growth, and faces opportunities and threats from competitors and new technologies.

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Vivek Tripathi
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152 views

Industry Analysis: Automobile: Srimit Ghosh Venkatakrishna Vijay Tripathi Vivek Mani Tripathi

The automobile industry in India produces and sells self-powered vehicles including cars, trucks, farm equipment, and other commercial vehicles. It has grown significantly since the first car in 1897. Major events included the 1980 Maruti-Suzuki joint venture and liberalization in 1991 that led to growth of national and multinational companies. The industry exports vehicles to Asia and Africa and imports luxury brands. It is segmented into two-wheelers, three-wheelers, and cars. Leading players include Maruti Suzuki, Mahindra & Mahindra, and Tata Motors. The industry contributes to employment, GDP growth, and faces opportunities and threats from competitors and new technologies.

Uploaded by

Vivek Tripathi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Industry Analysis: Automobile

Srimit Ghosh
VenkataKrishna
Vijay Tripathi
Vivek Mani Tripathi
OVERVIEW

 Definition
 History
 Exports & Imports
 Segments
 Graphs & Charts
 SWOT Analysis
What is Automobile Industry?

Automobile industry, the business of


producing and selling self-powered
vehicles,including passenger cars, trucks,
farm equipment, and other commercial
vehicles.
History: Indian Automobile Industry

 The first car ran on India's roads in 1897


 Till the 1930's, cars were imported directly.
 Embryonic automotive industry emerged in India in the 1940s
 After 1970, the automotive industry growth mainly driven by
tractors, scooters.
 In the 1980s, Maruti- Suzuki joint venture took place.
 After the liberalization in 1991 mainly national & multinational car
companies launched operation.
 Tata Motor, Maruti-Suzuki, Mahindra & Mahindra expanded their
domestic & international operation.
 In February 2009, monthly sales of passenger cars in India
exceeded 100,000 units.
Exports
 In 2008, Hyundai Motors alone exported 240,000 cars made in India.
 In September 2009, Ford Motors announced its plans to setup a plant
in India with an annual capacity of 250,000 cars for US$500 million. 
  Nissan Motors plans to export 250,000 vehicles manufactured in its
India plant by 2011.
  General Motors announced its plans to export about 50,000 cars
manufactured in India by 2011.
  Tata Motors exports its passenger vehicles to Asian and African
markets.
 According to survey in 2009 India surpassed China as Asia's fourth
largest exporter of cars.
Imports
 Audi: A8, TT, R8, Q5, Q7
 Bentley:Arnage, Azure, Brooklands, Continental GT 
 BMW:6Series, 7Series, X3, X5, X6, M3, M5, M6 and  Z4.
 Fiat: Nuova 500, Bravo
 Honda: Civic Hybrid, CR-V
 Jaguar: XF, XJ, XK
 Mercedes-Benz: CL-Class, CLS-Class, S-Class, SL-Class, SLK-
Class, M-Class, Viano
 Rolls Royce: Ghost, Phantom, Phantom Coupé
 Volkswagen: Beetle, Touareg, Phaeton
 Volvo: S60, S80, XC90
Segmentation of Indian Automobile
Market
 Two-wheeler automobile segment
 Hero Honda delivers 50% motorbikes to the Indian market
 46% market share for scooter
 TVS for 82% in moped market
 Three-wheeler automobile segment
 41% of the three-wheelers in India are utilized for merchandise
transfer purpose.
 Piaggio and Bajaj are the lea++ding players with 40% and 68%
of market share respectively.
 Car segment
 The chief players in this segment are Maruti Suzuki(52% market
share), Mahindra(42% market share) and Tata Motors
Domestic Sales Trend
2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10

Passenger
902,096 1,061,572 1,143,076 1,379,979 1,549,882 1,552,703 1,949,776
Vehicles

Commercial
260,114 318,430 351,041 467,765 490,494 384,194 531,395
Vehicles

Three
284,078 307,862 359,920 403,910 364,781 349,727 440,368
Wheelers

Two
5,364,249 6,209,765 7,052,391 7,872,334 7,249,278 7,437,619 9,371,231
Wheelers

Grand Total 6,810,537 7,897,629 8,906,428 10,123,988 9,654,435 9,724,243 12,292,770


Segment wise growth
1000000
900000
800000
700000
600000
mini
500000 compact
midsize
400000 luxury
300000
200000
100000
0
2005-06 2006-07 2007-08 2008-09 2009-10
Automobile & Employment

Employment

10
%

Unskilled worker
Mangement &general
28% Skilled worker
62%
Automobile & GDP

GDP 2006
GDP 2016
10
5%
Automobi %
le Automobil
industry e Industry
Other Other
industries Industry

Total GDP: $650 bn Total GDP: $1390 bn


SWOT analysis

 Strengths
 Market scope
 Increased buying power
 Increased productivity

 Weakness
 Commodity price risk
 Exchange rate risk
 Availability of different products
SWOT analysis(cont..)

 Opportunities
 Purchase power
 Population
 Competition

 Threats
 Competitors
 New technology
THANK YOU

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