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Marketing Plan For A New Product

Jazaa Foods has developed a new garlic and ginger paste product. The marketing plan aims to target customers interested in traditional dishes filled with spices, including home cooks, travelers, young people, professional chefs and restaurants. The plan outlines goals and objectives, product details, target market segmentation and positioning, pricing considerations, distribution channels, and promotional strategies such as social media marketing and a cooking show on Facebook.

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Ahmer Naveer
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111 views14 pages

Marketing Plan For A New Product

Jazaa Foods has developed a new garlic and ginger paste product. The marketing plan aims to target customers interested in traditional dishes filled with spices, including home cooks, travelers, young people, professional chefs and restaurants. The plan outlines goals and objectives, product details, target market segmentation and positioning, pricing considerations, distribution channels, and promotional strategies such as social media marketing and a cooking show on Facebook.

Uploaded by

Ahmer Naveer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MARKETING PLAN FOR A NEW PRODUCT

PRESENTED BY:
AHMAR NAVEER RANA MUQEET AQIB HABIB NOMAN KHAN MUHAMMAD MOHID
COMPANY PROFILE:

 Established in 2015 by visionary leader Late Junaid Jamshed.

 A national and international firm aims to become leading food company.

 An ethnic food product from farms to plate which speaks for itself.

 Jazaa Foods offers a wide variety of Rice, Pastes, and Masalas with cooking essentials.
GOALS & OBJECTIVES

 As written in Mission Statement Jazaa Foods boasts with state of art production and core team of
professional individuals

 In Vision statement The roots of Jazaa Foods entrenched with single aim of benefitting the customer.

 So that customer knows the true meaning of Jazaa.


PRODUCT PROFILE

 Addition in portfolio of the company Jazaa had launched fresh mixture of Garlic and Ginger Paste.

 These essential ingredient is used in local cuisines and dishes.

 Available in three different packing with affordable price.


SEGMENTATION OF TARGET MARKET

 We have performed process of Segmentation and concluded that people which desire
traditional dishes filled with spices are the target market for our specific product.

 Our Product targets those segments in which in people prefer to cook themselves or who

wants try different taste.

 Our focused customer includes house-wives, travelers, youngsters, professional chefs and
restaurants.
BRAND POSITIONING

 Positioning entails the difference between products of all competitors. Following this we have
performed points of parity and points of difference on our product.

 We have already launched paste range but now we offer same category product with innovation that is
mixed paste.

 We have followed desirability, deliverable and differentiating so that our product withstand on itself.
PRODUCT PLANNING & DEVELOPMENT

 The first batch of sampling took 5 months and opinions from various customer

 An extensive marketing campaign was planned by the company including Print, Digital and Social
Media

 The product is offered in various pack sizes to fulfill the need of domestic kitchen, commercial
kitchens, culinary schools and restaurants.
CUSTOMER VALUE & PRICING DECISIONS

 Customer Value is the level of satisfaction of your customer towards your business which
directly links on your pricing decisions for the product.

 With the rise of digital technologies, increasingly informed consumers expect companies to
listen and respond to them.

 Our company and its product are truly focused towards the customers wants so we
appreciate any new innovation.

 Following all the necessary steps to devise price we have decide our price less than others.
PRODUCT HIERARCHY AND UNITS

 Our product belongs to pastes which was used in raw form in cooking.

 Due to its usage we have developed three different sizes which is 330mg, 750mg and 1kg packing.

 Prices are also diversified and modified than regarding to competitors. Packing of 330mg is Rs180/-
CONSUMER BEHAVIOUR

 Consumer Behavior is an important issue for any brand that how we tends our consumer to buy
product.

 The two main factors which affect on consumer behavior one is Social factors and Personal factors.

 Social factors circled around family members, siblings and neighbours. The experience is shared with
each other which creates value for product

 Personal factors are more influential than social factors that is why we more focus on it. As it influence
those consumers who would not compromise on quality.
COMPETITORS ANALYSIS

 There are major competitors available in market. But Jazaa foods have provided less price than those
brands which are existing.

 We have introduced 10% more quantity than existing brands.

 Our product is fresh and pure not emulsified like prevailing products. Our paste may have short expiry
but it provides the tingeing flavor to consumer.
PLACEMENT/DISTRIBUTION

 Our product is available for segmented target market where spicy and zesty cuisines are preferred
which was middle east.

 We make it available on super markets, utility stores and cooking schools so that consumer reach
becomes much easier.

 Results of market campaigns and research have highlighted specific spots so we emphasis on those
areas.
PROMOTIONAL DECISIONS

 As a existing brand which is performing its operations we used affordable method for marketing
communicating budget.

 We used modern ways of marketing like Social media, Mobile marketing and Sales promotion.

 Nonetheless we have introduced First live cooking show on facebook in which famous stars and chefs
perform live cooking to promote self cooking.
Thank you!

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